Yahoo Sponsor Search – Making Some Changes

A message from Yahoo

Dear Advertiser,

On February 16, 2010, our advertiser Master Terms and Conditions and Program Terms will be modified to reflect recent changes to our products and services. We encourage you to review the new version at, as your continued use of Yahoo! advertising products on and after February 16, 2010 constitutes acceptance of the modified Master Terms and Conditions and Program Terms.

You may review the current Master Terms and Conditions and Program Terms, which will continue to be in effect through February 15, at On February 16, 2010, the modified Master Terms and Conditions and Program Terms will be located at that URL.

The changes to the Master Terms and Conditions and Program Terms include, but are not limited to, the following areas:

Removal of some Programs that have been discontinued
Addition of two new Programs
Liberalization of cancellation rights in the Display Advertising Program Terms
Clarification of data usage rights

Please note that certain Program Terms within the new Master Terms and Conditions will not apply to you if you have not enrolled in those Programs.

If you have any questions about this notice, please use the Support Request Form, which may be found at the upper-right corner of each page once you are logged in to your account at


Your Partners at Yahoo!

Yahoo’s Changed its minimum bids

Looks like Yahoo is matching Google's minimum bid control:


Pricing Update:
Minimum Bids are no Longer Fixed at $.10

Starting today, the minimum bids for some Sponsored Search keywords are no longer fixed at $.10. Minimum bids can now be lower or higher than $.10. Content Match minimum bids currently will remain at $.10. Throughout the next week, you may start noticing new minimum bids on some of your keywords. You will be notified by email and within your account when the status of any of your keywords is affected.

The amount set as your minimum bid on a keyword in Sponsored Search can vary depending on multiple factors, such as:

The number of bidders and bid amounts in the particular keyword market
The quality of your keywords, or their relevance to advertisers, as measured by the quality of the ads associated with them

How it Works

Your keyword is active—or eligible for display—when your current bid is equal to or greater than your minimum bid for that keyword.
Your keyword becomes inactive if your bid falls below your minimum, and won't be displayed unless your minimum bid is met.
You'll be notified when your bid is too low, and will have up to several days to adjust your bid.