How to speak ‘Search Engine’

 

The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?

Christian J. Ward, partnerships lead at Yext, gave a webinar in partnership with Brighton SEO on

---------------------------------------------------------------------------------------------
To read the full article:
Article source: https://searchenginewatch.com/2016/06/24/how-to-speak-search-engine/

Why your audiences are so important

Good Article from SearchEngineWatch.com:

No, it’s not a misspelling or a typo – I did say audiences, plural!

Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience.

They don’t tell you that you have more than one audience!

Read the complete article: https://searchenginewatch.com/2016/06/16/why-your-audiences-are-so-important/

Does Google look at anchor text in internal links?

Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages.

It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them.

It’s something I place great importance on

---------------------------------------------------------------------------------------------
To read the full article:
Article source: https://searchenginewatch.com/2016/05/31/does-google-count-anchor-text-in-internal-links/

Five competitive advertising strategies to outsmart your competition

It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.

Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the

---------------------------------------------------------------------------------------------
To read the full article:
Article source: https://searchenginewatch.com/2016/05/25/five-competitive-advertising-strategies-to-outsmart-your-competition/

How to optimize images for SEO

And the best thing about images, is that they can be used to bring in organic traffic via search engine image results.

But in order for this to happen, they need to be optimised accordingly.

Here’s a guide to make you aware of the key things you need to be doing when

---------------------------------------------------------------------------------------------
To read the full article:
Article source: https://searchenginewatch.com/2016/02/16/how-to-optimize-images-for-seo/

An absolute beginner’s guide to setting up Google Analytics for your website

 

This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too.

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.

Google Analytics

---------------------------------------------------------------------------------------------
To read the full article:
Article source: https://searchenginewatch.com/2016/02/03/an-absolute-beginners-guide-to-setting-up-google-analytics-for-your-website/

12 valuable marketing lessons from Snapchat’s success

snap-ghost-yellow-e1460467313296

Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform?

Snapchat has surprisingly evolved into a very interesting social network, both for the users, but also for

---------------------------------------------------------------------------------------------
To read the full article:
Article source: https://searchenginewatch.com/2016/04/15/12-valuable-marketing-lessons-from-snapchats-success/

30 quick and easy SEO tips for small businesses

For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated.

Indeed, there’s a lot that small businesses (and anyone) can do without any great SEO knowledge, and without spending too much money.

With the help of some search

---------------------------------------------------------------------------------------------
To read the full article:
Article source: https://searchenginewatch.com/2016/04/13/30-quick-and-easy-seo-tips-for-small-businesses/

How to completely dominate Google’s first page

See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, making it as easy as possible for Google to crawl every page nor does it matter that you’re creating top-notch content on a regular basis, because there will always be competition from

---------------------------------------------------------------------------------------------
To read the full article:
Article source: http://searchenginewatch.com/sew/how-to/2438200/how-to-completely-dominate-googles-first-page

10 tips for writing effective headlines for the web

The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. 

A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to

---------------------------------------------------------------------------------------------
To read the full article:
Article source: https://searchenginewatch.com/2016/03/21/10-tips-for-writing-effective-headlines-for-the-web/