Tag Archives: Website Marketing

How to Remove a Penalty for Unnatural Outbound Links

Following Google’s recent manual action against MyBlogGuest and their members, a lot of people have been asking for help with removing manual actions for unnatural links – especially for unnatural outbound links.

It can be quite distressing when you see a notification of a manual

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Article source: http://searchenginewatch.com/article/2337816/How-to-Remove-a-Penalty-for-Unnatural-Outbound-Links

3 Non-SEO Tips for Small Businesses Scared of Google Penalties

 

Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. As usual, such news was met with much debate, fear, and uncertainty.

Small businesses are still struggling to find their place in online marketing. While SEO

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Article source: http://searchenginewatch.com/article/2337013/3-Non-SEO-Tips-for-Small-Businesses-Scared-of-Google-Penalties

Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn’t ranking in Google as highly as you would like.

So how can you know why exactly your site isn’t

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Article source: http://searchenginewatch.com/article/2336544/Not-Ranking-in-Google-Is-a-Manual-Penalty-Algorithmic-Change-or-Content-to-Blame

Matt Cutts: Write Clear, Understandable Content

 

As webmasters, it’s constantly drilled into us that quality content is key as part of an SEO strategy. But when it comes to more technical content, how should you handle it?

Should your content be geared toward a higher, more specialized reading level, or should it be

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Article source: http://searchenginewatch.com/article/2331473/Matt-Cutts-Write-Clear-Understandable-Content

Google Penguin 3.0 Likely in 2014, Says John Mueller

In the Google Webmaster Central office hours hangout on Google+ on September 12, Google Webmaster Trends analyst John Mueller says Penguin 3.0 will likely launch in 2014.

“My guess is yes,” Mueller says. “But, as always, there are always things that can happen in between. I’m

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Article source: http://searchenginewatch.com/article/2367446/Google-Penguin-3.0-Likely-in-2014-Says-John-Mueller

Google Changes Smartphone User-Agent

Google announced that they are changing the user-agent they use when crawling content for smartphones. It will now be:

Mozilla/5.0 (iPhone; CPU iPhone OS 6_0 like Mac OS X) AppleWebKit/536.26 (KHTML, like Gecko) Version/6.0 Mobile/10A5376e Safari/8536.25 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)

Update your tools. Meanwhile it’s possible to Fetch as Googlebot in

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Article source: http://searchenginewatch.com/article/2324816/Google-Changes-Smartphone-User-Agent

Google Starts Blocking Access to Paid Search Keyword Data

Many of us has been concerned about the potential of Google expanding “(not provided)” to also encompass paid search. Until now, AdWords advertisers have gotten full access to keyword data, whether it’s through Google itself or through one of the third party tools using the API for this data.

When

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Article source: http://searchenginewatch.com/article/2339093/Google-Starts-Blocking-Access-to-Paid-Search-Keyword-Data

9 Tools to Help You Come Up With Content Ideas

One of the biggest challenges for content marketers is idea generation. Content marketing relies on quality and volume; you can’t sacrifice one for the other.

Generating good quality content alone doesn’t get the job done. A robust content marketing campaign needs a steady stream of publication-ready ideas that resonate with your

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Article source: http://searchenginewatch.com/article/2323769/9-Tools-to-Help-You-Come-Up-With-Content-Ideas

Google Webmaster Tools Now Provides More Specific Search Query Data

Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic.

 

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Article source: http://searchenginewatch.com/article/2321842/Google-Webmaster-Tools-Now-Provides-More-Specific-Search-Query-Data

Link Building the Right Way in 2014

“Let’s face it. Link building isn’t sexy. Link building isn’t fun. And in 2014, if done correctly, it certainly isn’t cheap or easy.

Most importantly, and contrary to what you may have heard, link building is far from dead. Many of the “link building is dead” theories are rooted in wishful

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Article source: http://searchenginewatch.com/article/2320527/Link-Building-the-Right-Way-in-2014