The size of your web page images can have a profound effect on your web pages and your rankings. Slow loading web pages can effect your visitors by waiting too long and just closing your page – never seeing your message. Slow loading page will effect the web spiders as well. The search engine spiders have built in timeout algorithms that will stop processing a slow loading web page and move on. If that time out happens, the search engine spider will not process the whole web page – only what it sees.
Timeouts can ruin rankings! One of the biggest factors that causes slow loading web pages is the size and number of the images on that web page. You must find the balance of images to content. Optimize the images to the smallest size without losing image quality. Be aware of using too many images and preloaders (preloaders do help a good deal for mouseovers and other effects). Loading images can take time, so keep them small.
Another factor is the web hosting server your website is on. Watch out for timeouts, you may have other web sites hammering the web server ruining your performance. If that is the case – contact your web hosting company and let them know. Having a slow server or poorly loading web site will impact your rankings. If the search engine spider cannot index the web site, the site will not be found.
Good Readable Content!
Content is the most important factor in your ranking. Writing unique readable information is more important that any other factor, although the other factors help in the ranking process.
Poorly written content on a web page will do little in helping you get found on the web or impressing your visitors. It's kind like watching that new evening show "Are you Smarter than a 5th Grader". Basically, prove you know something and communicate clearly! If you can provide the quality entertainment (in the form of writing), then your visitors will stay and want more. Writing solid quality content can be challenging , but if you can capture your audience, then they will look for and want more.
- Check your web page content for spelling and grammar errors
- Use at least 250-350 words per page
- Solid readable content is by far one of the most important aspects of your web site. People like to read information that is easy to read and that makes sense.Give your visitors a reason to use your service or buy your product.
- Although I do not feel that the Search Engines are checking spelling like they should be – I would avoid misspelled words that could effect your web page message and maybe your rankings for that keyword phrase.
- Rule of thumb – write about 3-4 paragraphs and use bullet points to emphasis your key points.
The next tag to examine is the keyword meta tag. Keyword meta tags are usually found in the header portion of the web page.
The use of the keyword meta tag has lost it’s luster with the search engines due to web site owners stuffing them with keywords. Some search engines still use them to help define a web page ranking. I still use them if only to keep track of the keywords I have on that particular page.
When using the Keyword meta tag – use no more than 10-15 keyword phrases.
<meta name=”keywords” content=”search engine marketing, website marketing, search engine submission, search engine optimization, pay per click marketing, link research, SEO, SEM, South Florida, Broward, Fort Lauderdale, Florida”>
It is important to add a Document Type Definition (DTD) otherwise known as a DOCTYPE for every web page. You would be amazed to see how many web sites do not even use them. Aside from making your website W3C compliant, it helps the browser to interpret the web page correctly. Add DOCTYPE at the top of every page.
These are some of the different types of DOCTYPE that can be used for your web page.
<!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.01 Transitional//EN” “http://www.w3.org/TR/html4/loose.dtd”>
<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”> <?xml version=”1.0″ encoding=”ISO-8859-1″?>
<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”> <html xmlns=”http://www.w3.org/1999/xhtml” xml:lang=”en” lang=”en”>
Here are some links for further information on DOCTYPE: http://www.w3.org/QA/2002/04/valid-dtd-list.html http://www.webmasterworld.com/forum88/4677.htm http://www.w3.org/TR/xhtml1/#a_dtd_XHTML-1.0-Transitional