The next tip I wish to examine is the actual web page name. Of course, your main web page is usually an index.html or default.asp or something similar. What I am focusing on are all your web pages for each service or product .
For example, if I was to talk about a services web page, instead of naming that web page the services. php, I would call it website-marketing-services.php. This way, I got my keyword phrase into the file name and the search engine spiders will read it and store it into the indexes.
The next step or tip would be to hyperlink the keyword phrase Website Marketing Services to the web page we just named website-marketing-services.php. Remember, this tip alone is not the only thing to do, these tips need to be combined with other techniques to make complete strategy to help your rankings – which I will cover over time.
There are a load of tips, but we are just starting
Good luck with your Website Marketing and Optimization,
-=Smitty=-
I decided to write a series of Website Marketing Tips to look at the many factors that can affect a websites’ ranking in the search engines. There are some fundamentally similar factors that all search engines use.
The first factor I want to talk about is the domain name. It seems to me that I have seen some sites actually do better than others based solely on the name of the website. Using the keyword phrase in your domain name can actually help. You may have to go through many searches to find the correct domain name you like.
Example: Using a business directory in Broward county.
I created a domain named broward-directory.com. Using the dash in the middle helps break up the domain into two words in the eyes of the search engine index. I added the location and a keyword to help the search. If I measure that against the smittys-directory.com (my other choice), I will get better results with the broward-directory.com because it uses the search location and the keyword – (assuming everything else is equal). The results vary, because there are other factors involved, but overall it works well.
(The link above will provide a free business link to those that wish to enter their business information – it is moderated – hint, hint)
-=Smitty=-
