Nov 30 2008
Same Title for all Pages
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The title is important!
In the eyes of the search engines – having the same title on all your web pages is like having One web page for your whole web site. The title is a short description of that web page. It provides a short phrase telling the search engine bots what the focus of the page is. This information is part of the process to index the content of your website in to the vast search engine database of information. It’s like getting listed in the yellow pages under one listing when you could be listen in 10 areas!
Having all the pages with the same title does not help your marketing.
How does this happen?
It is actually normal for any web designer to create a template of the web page and reuse it for every page in the website. Then every page will look different to the web site owner but the header information will be exactly the same which the web site owner will not notice. The header is part of what the search engine look at to index your web site.
Unless you have request optimization when ordering your website, it is not usually part of web site construction. As a web designer myself, I can respect the fact that web designers do not know. Most web designers do not optimize websites, because it just like building the website. It takes a good deal of time and training – normally it’s something that will effect the price to the purchaser and many web designers will leave off. This comes back to the consumer requesting a website and asking for your best price. Would you pay $150-200 per page or $75-$100? The true difference can be found long term.
When you submit your website to the search engines, the website that is optimized, stands a very good chance of being found, compared to the site with no optimization. When you see the results of a search measure in the tens of thousands, where do you want to be? Without optimization, you are not going to be found in the top 20 unless you plan to use pay per click or spend heavy advertising dollars.
Optimizing a website is not easy
Part of optimizing a web page is creating titles for each web page. You just cannot just slap some new words in title. You want to carefully select a keyword phrase that will best describe the page and something that visitors may use to find you. It takes time to carefully craft an optimization that will provide a successful marketing campaign.
Training , experience and knowledge can make all the difference in creating a sound web site optimization plan and with that in place – you can then stand a chance to be found.
Understanding the web marketing process is the first step to success!
Lee
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