by Lee Smith
There has been so many changes in the way web sites are ranked by the search engines, that even those that do web based marketing are having a tough time keeping up.
The real secrets to web marketing and SEO is to work on your content, establish a nice layout that makes your website easy to read and to conduct the basic optimization techniques to every web page.
Writing in a clear uncluttered manner, that allows your message to tell a story. Talk about the product in a compelling way and be sure to answer the who, what, where, why and how. Then always, follow the content with a call to action. Sometimes if your content is long enough, you may want to place it in there twice.
The goal is to write at a High School level, not like you are writing a master thesis for your PHD.
A clean layout that balances content and white space is one of the most effective ways to showcase your service or products. When a web page looks cluttered and has so much on it, that the page looks complicated and confusing, this will turn off the average visitor.
The next issue is your menu. How your menu is setup, can make the user happy or frustrated about finding information they came to your website searching for. Always make it easy for the visitor to navigate your website to locate information.
Your contact page also is a serious point of concern. It has been found that the less information someone has to type into your contact form – the better and more likely they will use it. If you can get a name, e-mail address or a phone number from visitors – you are doing great!
As Search Engines develop more sophisticated algorithms for determining rankings, keeping to the standard guidelines of how to optimize a website is important to every web page.
Each web page should have:
- A clear Title, using the product or service and the company name
- I still use Description, though some of the search engines, have made this less important as a factor
- The Keyword Metatag is no longer used due to all the stuffing of this tag. The Search Engines dropped it use. If you do want to use it, I would just add the keywords you are targeting for that page for informational purposes only.
- H1 Tags for the title on the page
- Alt Tags for adding text descriptions for the images
- Bold your keywords and hyper link them to interior pages (not every keyword – remember balance)
- Spell check the content and correct any grammar
The above is a fundamental list for optimization, but it is a core base to work with
A few more thoughts
Be sure to submit your website to the top three Search Engines. Once they are submitted, the search engines will visit your website on a regular basis to see if you have updated your website.
Add content on a monthly basis. Fresh content is considered the food the search engines are looking for. A well written article can be rewarded with high rankings and thus a boost of web traffic to your website.
Watch your competition, see what they are doing and get ideas from every place you visit.
Your website is not a static brochure, but a living, breathing, and developing marketing tool that needs regular attention. Put in the time and it will reward you.
Smitty’s Holdings, Inc.
Web Designer and Marketing Engineer