Blog Archives

Machine Learning for SEOs

Since the Panda and Penguin updates, the SEO community has been talking more and more about machine learning, and yet often the term still isn’t well understood. We know that it is the “magic” behind Panda and Penguin, but how

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Simplify Your Inbound Marketing Process: Focus on Content Assets

From SEOMoz – Content ties everything in the digital marketing realm together—that’s why it is king. Content creation has been the core part of my blog/business’ inbound marketing strategy this year, which was around 70% of my entire marketing effort.

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The Future of Content: Upcoming Trends in 2014

We’ve entered a fortuitous time to be involved in the digital marketing space. Almost half of the global population now has access to the internet, the way consumers consume content is rapidly evolving, and with that comes an exciting array

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Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings

The problem with getting links and optimizing these individual pages is that you’re only getting a page to rank for one particular term or maybe a couple of different terms, versus a group of keywords in a topic that might

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Hummingbird’s Unsung Impact on Local Search

From SEOMoz – Though I no longer actively consult for clients, there seems to have been a significant qualitative shift in local results since Google’s release of Hummingbird that I haven’t seen reported on search engine blogs and media outlets.

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How to Build Your Own Mass Keyword Difficulty Tool

Despite keywords being slightly out of fashion, thanks to the whole (not provided) debacle, it remains the case that a large part of an SEO’s work revolves around discovering opportunity and filling that same opportunity with content to rank. When

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Panic Stations! A Case Study on How to Handle an Important Page Disappearing from Google

From SEOMoz “This post runs through the steps that I took to resolve the issue. I acted methodically yet swiftly, and in doing so managed to get the homepage back in Google’s index (and – with it – its former

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9 Lessons from an $11m Marketing Campaign

As content marketers, those kind of engagement statistics seem incredible. Admittedly, brand marketers have much bigger budgets, but as content marketers, what can we learn from brand marketers about creating, launching and promoting content?   ——————————————————————————————— To read the full

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Was There a November 14th Google Update?

On the morning of Friday, November 15th, we woke up to a substantial one-day temperature spike on MozCast. Digging in, there were no signs of a glitch, and it seemed to hit across multiple IPs. The 30-day history looks like

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Checkout Page Optimization: Just Follow the F.A.C.T.S.

Editor’s note: This post was co-authored by Joost de Valk and his brother Thijs de Valk. At Yoast, we’ve recently written about how we’ve drastically changed our checkout page. This process and our findings gave us the idea to do

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