Title Tag Length Guidelines: 2016 Edition

For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles:

 

This naturally begs the question —

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The 9 Most Common Local SEO Myths, Dispelled

[Estimated read time: 7 minutes]

I regularly hear things in the Local SEO world that many people believe, but which are completely false. I wanted to put some of these myths to rest by listing out the top 9 Local SEO myths that I run into most frequently.

1. Deleting your

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Article source: http://feedproxy.google.com/~r/seomoz/~3/o-ksezirhrI/9-most-common-local-seo-myths-dispelled

Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand

At Wayfair.com, we conduct a lot of SEO tests. We’re constantly measuring and evaluating our strategies, some of which were shared in our last post for YouMoz, Accidental SEO Tests: When On-Page Optimization Ceases to Matter. Sometimes, however, we stumble across what we call “accidental SEO tests.” This

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What You Need to Know About Accelerated Mobile Pages (AMPs)

You may have heard the term “AMPs” thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week’s British Whiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details.

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Match Your Local SEO to Your Business Type with the Local SEO Checklist

Is your brand visible to potential customers? If you’re a local business and you haven’t nailed down your local SEO, you’re missing the opportunity to be seen when that customer searches on desktop or on mobile.

But local SEO isn’t some mysterious entity. It’s a series of concerted steps. And we

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Article source: http://feedproxy.google.com/~r/seomoz/~3/ccMjCPa8E0o/local-seo-checklist

The Step-by-Step Guide to Turning Link Prospectors into Lead Generators

Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out

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Article source: http://feedproxy.google.com/~r/seomoz/~3/nnkvgAeCJiU/link-prospectors-into-lead-generators

How to Stop Spam Bots from Ruining Your Analytics Referral Data

by SEOMoz

A few months back, my agency started seeing a referral traffic spike in our Google Analytics account. At first, I got excited. Someone is linking to us and people are clicking. Hooray!

Wrong! How very, very wrong. As I dug deeper, I saw that most of this referral traffic was

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Article source: http://feedproxy.google.com/~r/seomoz/~3/1axZr_QJnwc/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data

The Absolute Beginner’s Guide to Google Analytics

A very good article by SEOMoz

If you don’t know what Google Analytics is, haven’t installed it on your website, or have installed it but never look at your data, then this post is for you. While it’s hard for many to believe, there are still websites that are not using

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Article source: http://feedproxy.google.com/~r/seomoz/~3/E2tBMEXbmTQ/absolute-beginners-guide-to-google-analytics

How [and Why] to Build a Booming Facebook Group

By SEOMoz

Over the last 2 months, I’ve driven well over 6,000 organic Facebook visits to my site.

It’s not coming from a Facebook Page; it’s coming from a Facebook Group.

Several months ago I started my own Group, Digital Marketing Questions — this week we hit 3,000 active,

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Article source: http://feedproxy.google.com/~r/seomoz/~3/WAzmjDAMM6w/how-to-build-a-facebook-group

Google Keyword Planner’s Dirty Secrets

Sometimes our best data sources aren’t exactly up to par. While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing keyword research, the reality is that the data is often untrustworthy and should be viewed with great skepticism.

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Article source: http://feedproxy.google.com/~r/seomoz/~3/OEV7Ub3LtRQ/google-keyword-planner-dirty-secrets