South Florida Web Marketing Blog

Why should you Optimize your website?

Most of the web population uses the search engines to locate information. There are many search engines to use and they index the information differently. The main Search Engines are Google, Yahoo and Bing – they make up about 90-95% of all on-line searches. So the main reason to optimize a website is to have your website rank better than other websites in the search engines.

I have been doing SEO work for over 6 years.  The following  should give you more reasons to why you should.

My 10 reasons to Optimize:

1. The main reason to optimize your website is for better web rankings that will in turn increase web traffic.
2. Advertise your Products and Services so they show up where people can find them.
3. Target Selected Keywords that you feel you audience uses to locate your web site
4. Increased traffic should mean an increase sales (if not examine the landing page and determine what is missing).
5. Increase Brand Recognition – get your name and products out there in front of people.
6. Create a strong web presence.
7. Discover how people are finding your website – Optimization helps locate the best keyword phrases to find your products or services.
8. To create a website that search engines like – an optimized website can be indexed with higher ranking factors based on the criteria of each search engines, but most of the factors are universal.
9. To insure that each web page is prepared for an unique keyword phrase – this allows for a broader reach for more search terms from the web audience.
10. To make sure that your whole website is spidered and indexed for the search engines.

Look at your website -  is it ranking well? Do you get enough traffic from the web to justify the expense of having a website? We can also perform website reviews to locate issues and opportunities to market your website.

Kindest Regards,
Lee Smith
Smitty’s Holdings, Inc.
Office (954) 423-2785

http://www.smittysholdings.com

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Website Marketing & Design – Search Engine Optimization   -  Link Building
Pay Per Click Campaigns – Google & Yahoo Advertising -  Submissions
Consulting  -  Reporting & Analysis

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People toss the term SEO around like it’s a something that everyone knows, but most people do not understand it.

SEO stands for Search Engine Optimization. Optimization is a combination of techniques used to create a better web page suitable for the major search engines. By having a web page that is organized in a fashion that is acceptable to the search engines,  the search engines will rank the web page correctly when someone is looking for that keyword phrase in a query.

Optimization techniques include:

• Keyword Analysis
• W3C compliance
• Close examination of the underlying code that makes up a web page
• The web page loading times
• The careful placement of your targeted keyword phrases within the web pages
• The ability to take your web site and mold it to the formatted search engine requirements for the possibility high ranking results.
• Incoming link building pointing at your website

When all the elements are in place for your website, the search engines will be kind. So when someone types in the certain keyword phrase, you can see your web site appear in the first page of search engine results (SERP – Search Engine Results Page)

So why do you need SEO? To drive web traffic to your website.

• Traffic = Visitors and New Prospects.
• New Prospects = New Sales.
• New Sales = New Revenues.

You do not want just any web traffic, you want targeted web traffic. You want the type of vistors that want your products of services. This is a very important point. I could mention a celebrity, like Brittney Spears, on your website, but if you are selling mortgages, it will be a tough way to convert the traffic to what you are selling. You want to target people who are looking for mortgages, not making statements about celebrities.

Marketing a website requires a combination of abilities. Business experience, a deep understanding of the Internet, Proven Web Design Building, Search Engine Expertise, and Web Based Marketing Knowledge. We, at Smittysholdings.com, possess both the experience and knowledge to drive the right type of traffic to your website, not just for the moment, but for long term search engine placement.

It is so important to keep in mind, that any business requires ongoing marketing initiatives, whether it is a brick and mortar store or a website selling products or services. Your web site needs to be treated like an ongoing business concern, with the marketing effort seeking targeted traffic.

More and more people depend on the Internet to locate goods and services, so make your presence stand out. Take your place with other successful web businesses and contact us to find out how we can help you.

Lee Smith
South Florida Website Optimization & Marketing
Ft Lauderdale, Florida
(954) 423-2785

I talk to clients everyday to explain what Search Engine Optimization (SEO) entails and why you should hire someone like us to do it.  Optimization is the way to prepare your web pages to be interpreted by the search engines for keyword terms to help their visitors to locate what they are looking for.

When a website is submitted to a Search Engine, the search engine will schedule a scanning process to visit that website.  That scanning process is characterized by a search engine sending a piece of code called a bot or spider. The spider will read through every line of code and trace each hyperlink to each web page.

Once a site is scanned, the search engine will index all the information that it collected and place it in the enormous databases of accumulated information. It is this indexing that the optimization is most effective.  The indexing process will crunch your website information to provide your ranking results and of course, you want the highest ranking results for your website.

The 10 Reasons to Optimize with us:

1. Conducting a keyword analysis to locate the best fitting keyword phrases. Using the best keyword phrases will attract the right type of traffic.
2. We check your web page code for errors – This can cause browsers to view your content differently and affect some search engine spiders in a negative way – sometimes stoppng the spider in it’s tracks and not scanning your whole web site.
3. An optimized web site will provide better information for the search engines. Optimized pages makes your web pages far more effective and informative for the search engines.
4. You will avoid having duplicate titles & descriptions on each web page – each web page will have unique information. This is the web page information displayed by the search engines when someone gets a search engine result page (SERP).
5. Use the correct tags in the proper places that will help the ranking process.
6. An optimized web site will have a menu system that will be easy for the search engine spiders to read the whole website.
7. To have a sitemap for all the web pages on your website. This makes it easy for your visitors to locate a web page easily and the search engines to locate all your web pages
8. To insure that there are interconnecting hyperlinks of the keyword phrases between web pages.
9. We have over 10 years of Web Design experience & over 5 year of Web Optimization & Web Marketing.
10. Over 15 years in the Corporate world with superior skills in Marketing & Technology

When you optimize your website, you will have a site that can be found by customers searching the Search Engines to locate your products or services. Web site Optimization is an essential asset that any serious company must conduct and have as a cornerstone of their marketing effort.

Building a website is only half the battle – you need a marketing plan for that web site to make it a functioning asset.

• Proper Web Site Optimization = Ranking Results
• Ranking Results = Web Site Traffic
• Web Site Traffic = Sales, Inquires, and Revenue