Tag Archives: SEO. Search Engine Optimization

Make Facebook’s Algorithm Change Work For You, Not Against You

Recently, many Facebook page admins have experienced a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital.

To best understand how to make a change like this work for you, and not against you, we

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Article source: http://feedproxy.google.com/~r/seomoz/~3/Y2dA7VKp1L0/facebook-algorithm-change

31 Link Building Tactics Discovered From Competitive Analysis

On the Moz blog there’s always been a large discussion around competitive analysis. From how to conduct competitive analysis using Google docs to in depth articles about competitive link analysis using Excel, or even just the fact that Moz has Open Site Explorer, one

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Article source: http://feedproxy.google.com/~r/seomoz/~3/I9oJo1RHUdY/31-link-building-tactics-discovered-from-competitive-analysis

Free Local SEO Tools that Belong in Your Kit

By SEOMoz
Today I’m popping open my personal tool kit to share a list of my favorite free local SEO tools. The creators of these tools range from one-person shops to the United States government, and I’m grateful for the effort that went into developing these resources that make the

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Article source: http://feedproxy.google.com/~r/seomoz/~3/VbqvQpoWXh0/free-local-seo-tools

How to Create a Prioritized SEO Action Plan

If you spend a few hours on any SEO blog, you’ll learn all about how to review a website, identify SEO problems, and propose solutions. But proposing solutions alone doesn’t get them fixed. Clients and managers will be much more likely to implement your recommendations if you propose clear, concrete action plans that prioritize steps based on expected cost and benefit.

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http://feedproxy.google.com/~r/seomoz/~3/QhPpr3OoJEw/how-to-create-a-prioritized-seo-action-plan

 

Machine Learning for SEOs

Since the Panda and Penguin updates, the SEO community has been talking more and more about machine learning, and yet often the term still isn’t well understood. We know that it is the “magic” behind Panda and Penguin, but how does it work? Why didn’t they use it earlier? What

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Article source: http://feedproxy.google.com/~r/seomoz/~3/MTyr7xmqVmE/machine-learning-for-seos

Simplify Your Inbound Marketing Process: Focus on Content Assets

From SEOMoz – Content ties everything in the digital marketing realm together—that’s why it is king.

Content creation has been the core part of my blog/business’ inbound marketing strategy this year, which was around 70% of my entire marketing effort. The other 30% was allocated to content promotion/distribution, relationship building, site

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Article source: http://feedproxy.google.com/~r/seomoz/~3/uwE3pKU0zTc/simplify-your-inbound-marketing-process-focus-on-content-assets

The Future of Content: Upcoming Trends in 2014

We’ve entered a fortuitous time to be involved in the digital marketing space. Almost half of the global population now has access to the internet, the way consumers consume content is rapidly evolving, and with that comes an exciting array of challenges and opportunities. This post specifically focuses on

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Article source: http://feedproxy.google.com/~r/seomoz/~3/I8IG8TQFtJY/future-of-content-upcoming-trends-in-2014

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings

The problem with getting links and optimizing these individual pages is that you’re only getting a page to rank for one particular term or maybe a couple of different terms, versus a group of keywords in a topic that might all be very well-served by the same content, by the

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Article source: http://feedproxy.google.com/~r/seomoz/~3/id0FsOPvyvw/topics-people-over-keywords-rankings-whiteboard-friday

Hummingbird’s Unsung Impact on Local Search

From SEOMoz – Though I no longer actively consult for clients, there seems to have been a significant qualitative shift in local results since Google’s release of Hummingbird that I haven’t seen reported on search engine blogs and media outlets. The columns I have seen have generally espoused

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Article source: http://feedproxy.google.com/~r/seomoz/~3/oEI2FeTM8pU/local-hummingbird-results

How to Build Your Own Mass Keyword Difficulty Tool

Despite keywords being slightly out of fashion, thanks to the whole (not provided) debacle, it remains the case that a large part of an SEO’s work revolves around discovering opportunity and filling that same opportunity with content to rank.

When you are focusing on smaller groups of terms, there are plenty

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Article source: http://feedproxy.google.com/~r/seomoz/~3/om-vD15FtsE/build-your-own-mass-keyword-difficulty-tool