Your Daily SEO Fix: Link Building & Ranking Zero

Last week, we shared a series of four short videos intended to help you accomplish some easy wins using Moz Pro: Your Daily SEO Fix: The Keyword Research Edition. Week Two (that’s this week!) is focused on link building, identifying opportunities to take over SERP features, and doing that all-important competitive research.

Learn more…  http://feedproxy.google.com/~r/seomoz/~3/lvFP0x-0iIU/daily-seo-fix-link-building-ranking-zero

Proximity to Searcher is the New #1 Local Search Ranking Factor

Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”

For example, take a look at the results I get for “plumbers”:

Here’s

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To read the full article: http://feedproxy.google.com/~r/seomoz/~3/eJaPzcW-eAI/proximity-to-searcher-is-new-top-local-search-ranking-factor

The Complete Guide to Creating On-Site Reviews+Testimonials Pages

2017 may well be the year of testimonials and reviews in local SEO. As our industry continues to grow, we have studied surveys indicating that some 92% of consumers now read online reviews and that 68% of these cite positive reviews as a significant trust factor. We’ve gone through a meaningful overhaul of Google’s schema review/testimonial guidelines while finding that major players like Yelp will publicly shame guideline-breakers. We’ve seen a major publication post a controversial piece suggesting that website testimonials pages are useless, drawing thoughtful industry rebuttals illustrating why well-crafted testimonials pages are, in fact, vitally useful in a variety of ways.

Read the complete article:

http://feedproxy.google.com/~r/seomoz/~3/ejhz2LGNaZ0/the-complete-guide-to-creating-onsite-reviews-testimonials-pages

 

SEO and Digital Trends in 2017

The main purpose of this post is to offer ideas and open a constructive discussion around the future of SEO and digital marketing over the next 12 months.

2016 is, finally, close to its end.

It was an intense year, especially when it came to SEO and Google in particular. Because I’m deeply convinced that we cannot attempt any preview of the future without considering what happened in the past, I invite you to look back at the events that have marked the evolution of Google in the past 10 months.

Read the article: http://feedproxy.google.com/~r/seomoz/~3/3FvINLX70i4/seo-and-digital-trends-in-2017

How to Build Backlinks Using Your Competitors’ Broken Pages

We all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign. However, I believe there is an untapped resource out there for link building: finding your competitors’ broken pages that have been linked to by external sources.

Read the great article by SEOMoz
http://feedproxy.google.com/~r/seomoz/~3/xe1nj7tzIJY/how-to-build-backlinks-using-your-competitors-how-broken-pages

 

What’s the Real Relationship Between Organic Rankings & Social Shares? (Hint: They’re Related, But Not the Way You Think)

One of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings.

But even if Google isn’t directly using social share counts in their search algorithms, there ought to be some other explanation out there about why high share counts correlate with high organic search rankings.

Read more… http://feedproxy.google.com/~r/seomoz/~3/aYwZj5uu6NM/relationship-between-organic-rankings-and-social-shares

​How to Create Images That Attract & Convince Your Target Niche

Great article by SEOMoz

Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.

Studies show that people understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will choose to believe what they see. Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all marketers are looking for.

Read more … http://feedproxy.google.com/~r/seomoz/~3/4aCl4RxwGBY/how-to-create-images-that-attract-convince-your-target-niche

 

One Formula to Rule Them All: SEO Data Analysis Made Easy in Excel

By SEOMoz
Working in SEO, I always find myself poring over data and looking for ways to expedite the analysis process. Analyzing data can often be tedious, mind-numbing, and boring work, so anything that can be done to speed up finding that needle in the haystack is almost always a good idea. A few months ago, I began using a formula in Excel to categorize data and I’m constantly finding new ways to use it.

Read more… http://feedproxy.google.com/~r/seomoz/~3/tj0qwVD5mEw/one-formula-seo-data-analysis-made-easy-excel

HTTPS Tops 30%: How Google Is Winning the Long War

By SEOMoz

It’s been almost two years (August 2014) since Google announced that HTTPS was a ranking signal. Speculation ran rampant, as usual, with some suggesting there was little or no benefit to switching (and possibly significant risk) while others rushed to sell customers on making the HTTPS

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To read the full article: http://feedproxy.google.com/~r/seomoz/~3/qwhSiNyOw2I/https-tops-30-how-google-is-winning-the-long-war

Title Tag Length Guidelines: 2016 Edition

For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles:

 

This naturally begs the question —

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To read the full article: http://feedproxy.google.com/~r/seomoz/~3/JTRxsrcbsMs/title-tag-length-guidelines-2016-edition