Seven excellent tips for making the most of Gmail Ads

Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes.

 

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To read the full article: https://searchenginewatch.com/2016/02/18/seven-excellent-tips-for-cracking-gmail-ads/

How to increase your content’s viral potential

Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it.

Whatever it is that makes content inherently shareable – and, at the extreme end of the spectrum, go viral – seems like more of a mystical art than

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To read the full article: https://searchenginewatch.com/2016/07/05/how-to-increase-your-contents-viral-potential/

Fixing 404 Error Pages with Google Analytics

There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages.

I have even written one myself and it’s a common slide in many of my talks. But with the newest features that are available within Google Analytics,

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To read the full article: https://searchenginewatch.com/2016/02/11/fixing-404-error-pages-with-google-analytics/

How to speak ‘Search Engine’

 

The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?

Christian J. Ward, partnerships lead at Yext, gave a webinar in partnership with Brighton SEO on

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To read the full article: https://searchenginewatch.com/2016/06/24/how-to-speak-search-engine/

Why your audiences are so important

Good Article from SearchEngineWatch.com:

No, it’s not a misspelling or a typo – I did say audiences, plural!

Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience.

They don’t tell you that you have more than one audience!

Read the complete article: https://searchenginewatch.com/2016/06/16/why-your-audiences-are-so-important/

Does Google look at anchor text in internal links?

Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages.

It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them.

It’s something I place great importance on

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To read the full article: https://searchenginewatch.com/2016/05/31/does-google-count-anchor-text-in-internal-links/

Five competitive advertising strategies to outsmart your competition

It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.

Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the

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To read the full article: https://searchenginewatch.com/2016/05/25/five-competitive-advertising-strategies-to-outsmart-your-competition/

How to optimize images for SEO

And the best thing about images, is that they can be used to bring in organic traffic via search engine image results.

But in order for this to happen, they need to be optimised accordingly.

Here’s a guide to make you aware of the key things you need to be doing when

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To read the full article: https://searchenginewatch.com/2016/02/16/how-to-optimize-images-for-seo/

An absolute beginner’s guide to setting up Google Analytics for your website

 

This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too.

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.

Google Analytics

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To read the full article: https://searchenginewatch.com/2016/02/03/an-absolute-beginners-guide-to-setting-up-google-analytics-for-your-website/

12 valuable marketing lessons from Snapchat’s success

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Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform?

Snapchat has surprisingly evolved into a very interesting social network, both for the users, but also for

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To read the full article: https://searchenginewatch.com/2016/04/15/12-valuable-marketing-lessons-from-snapchats-success/