Tag Archives: searchenginewatch.com

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of trying to prospect the entire mountain.

If web analytics is like gold

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Article source: http://searchenginewatch.com/article/2268458/16-Secret-Google-Analytics-Advanced-Segments-Worth-Their-Weight-in-Gold

10 Essential WordPress Plugins to Improve SEO & Usability

After you’ve installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it’s time to go a bit deeper. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion. Here are 10 great plugins – most

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Article source: http://searchenginewatch.com/article/2268750/10-Essential-WordPress-Plugins-to-Improve-SEO-Usability

The Ultimate List to Clean Up Your PPC Accounts for the New Year

Many strategies have come and gone within your PPC campaigns this year. Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your account and impact your long-term performance. Now is the time of year to review your campaigns to clean up, synchronize,

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Article source: http://searchenginewatch.com/article/2320343/The-Ultimate-List-to-Clean-Up-Your-PPC-Accounts-for-the-New-Year

4 Memorable Twitter Campaigns of 2013

Ladies and gentlemen, I’m happy to report that many brands are not only identifying the components of a successful social media campaign, but are executing in a memorable way. It appears that brands have discovered that the “secret sauce” relies heavily on a dash of clever and a heap of

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Article source: http://searchenginewatch.com/article/2320368/4-Memorable-Twitter-Campaigns-of-2013

The Biggest Mobile Trends and Stories of 2013

In August 2012, Google published its famous Multiscreen Study, which stated that for the average user, cycling between smartphone, tablet, and desktop throughout the day is the norm. In hindsight this seems obvious, but at the end of 2012 it was a revelation; this landmark publication made us

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Article source: http://searchenginewatch.com/article/2320157/The-Biggest-Mobile-Trends-and-Stories-of-2013

Google’s Matt Cutts: A Little Duplicate Content Won’t Hurt Your Rankings

Duplicate content is always a concern for webmasters. Whether it’s a website stealing content from another site, or perhaps a website that hasn’t taken an active role in ensuring they get great unique quality content on their site, being duplicated out of the Google index is a problem.

In the latest

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Article source: http://searchenginewatch.com/article/2319706/Googles-Matt-Cutts-A-Little-Duplicate-Content-Wont-Hurt-Your-Rankings

Matt Cutts: Google Penalties Get More Severe for Repeat Offenders

For website owners who have been penalized by Google for violating the webmaster guidelines, it can take months to rectify issues, get back into the index, and regain rankings. However, that isn’t always the case.

 

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Article source: http://searchenginewatch.com/article/2318619/Matt-Cutts-Google-Penalties-Get-More-Severe-for-Repeat-Offenders

Facebook Admits: Expect Organic Reach for Pages to Continue Declining

 Companies using Facebook pages have found it increasingly difficult to reach their audience through unpaid, organic promotion. Even those with thousands of fans see only a tiny fraction of their posts actually being viewed in newsfeeds. Many have suspected for some time that Facebook is pushing businesses to use Sponsored

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Article source: http://searchenginewatch.com/article/2317757/Facebook-Admits-Expect-Organic-Reach-for-Pages-to-Continue-Declining

Google Trends Updates Accommodate Misspellings and Different Meanings

Google Trends is a great place for webmasters to spot trends and get some concrete marketing data. However, the data doesn’t take into account such things as misspellings or alternative meanings. Google has announced changes to the way they are displaying Google Trends data to alleviate some of

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Article source: http://searchenginewatch.com/article/2317456/Google-Trends-Updates-Accommodate-Misspellings-and-Different-Meanings

Matt Cutts on Linking Guidelines: How Many Links on a Page?

From SearchEngineWatch.com

“There has been a rule of thumb for many years that you shouldn’t have more than 100 links per page. While the webmaster guidelines have changed to state that link should be keeping to a “reasonable number,” many webmasters still keep to the 100 links per page as a

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Article source: http://searchenginewatch.com/article/2316757/Matt-Cutts-on-Linking-Guidelines-How-Many-Links-on-a-Page