Facebook Pulls Ahead of Google In Referral Traffic

Google may be synonymous with web traffic to many people, but Facebook refers more traffic to news sites, according to recent data from traffic analytics firm Parse.ly.

In its quarterly Authority Report, Parse.ly looked at referral traffic to the 100 top news sites, as ranked by comScore and Alexa.

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Article source: http://searchenginewatch.com/sew/news/2422736/facebook-pulls-ahead-of-google-in-referral-traffic

Analyzing Indirect Competitors Can Help Your Link Building Efforts

The better you understand your audience, the better you can engage them with your promotional efforts. While solid competitor analyses can be extremely helpful to SEO planning, and can help you understand what’s working and what your audience is responding to, you can make the case to extend this research

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Article source: http://searchenginewatch.com/sew/opinion/2413907/analyzing-indirect-competitors-can-help-your-link-building-efforts

A World Without Links?

Some recent public commentary and studies have gotten many people thinking about the future of links for SEO and whether or not their days as the preeminent ranking factor are truly numbered.

 

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Article source: http://searchenginewatch.com/sew/how-to/2399027/a-world-without-links

How to Remove a Penalty for Unnatural Outbound Links

Following Google’s recent manual action against MyBlogGuest and their members, a lot of people have been asking for help with removing manual actions for unnatural links – especially for unnatural outbound links.

It can be quite distressing when you see a notification of a manual

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Article source: http://searchenginewatch.com/article/2337816/How-to-Remove-a-Penalty-for-Unnatural-Outbound-Links

3 Non-SEO Tips for Small Businesses Scared of Google Penalties

 

Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. As usual, such news was met with much debate, fear, and uncertainty.

Small businesses are still struggling to find their place in online marketing. While SEO

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Article source: http://searchenginewatch.com/article/2337013/3-Non-SEO-Tips-for-Small-Businesses-Scared-of-Google-Penalties

Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn’t ranking in Google as highly as you would like.

So how can you know why exactly your site isn’t

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Article source: http://searchenginewatch.com/article/2336544/Not-Ranking-in-Google-Is-a-Manual-Penalty-Algorithmic-Change-or-Content-to-Blame

Matt Cutts: Write Clear, Understandable Content

 

As webmasters, it’s constantly drilled into us that quality content is key as part of an SEO strategy. But when it comes to more technical content, how should you handle it?

Should your content be geared toward a higher, more specialized reading level, or should it be

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Article source: http://searchenginewatch.com/article/2331473/Matt-Cutts-Write-Clear-Understandable-Content

Google Penguin 3.0 Likely in 2014, Says John Mueller

In the Google Webmaster Central office hours hangout on Google+ on September 12, Google Webmaster Trends analyst John Mueller says Penguin 3.0 will likely launch in 2014.

“My guess is yes,” Mueller says. “But, as always, there are always things that can happen in between. I’m

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Article source: http://searchenginewatch.com/article/2367446/Google-Penguin-3.0-Likely-in-2014-Says-John-Mueller

Google Changes Smartphone User-Agent

Google announced that they are changing the user-agent they use when crawling content for smartphones. It will now be:

Mozilla/5.0 (iPhone; CPU iPhone OS 6_0 like Mac OS X) AppleWebKit/536.26 (KHTML, like Gecko) Version/6.0 Mobile/10A5376e Safari/8536.25 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)

Update your tools. Meanwhile it’s possible to Fetch as Googlebot in

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Article source: http://searchenginewatch.com/article/2324816/Google-Changes-Smartphone-User-Agent

Google Starts Blocking Access to Paid Search Keyword Data

Many of us has been concerned about the potential of Google expanding “(not provided)” to also encompass paid search. Until now, AdWords advertisers have gotten full access to keyword data, whether it’s through Google itself or through one of the third party tools using the API for this data.

When

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Article source: http://searchenginewatch.com/article/2339093/Google-Starts-Blocking-Access-to-Paid-Search-Keyword-Data