In SEO, Google’s ranking factors are the stuff of legend.
There are rumored to be more than 200 signals which inform Google’s rankings (although this statistic originated in 2006, so it’s probably safe to say things have changed a bit since then), and the exact factors which make up this list, as well as their order of importance, is the subject of perennial debate.
While we at Search Engine Watch can by no means lay claim to a complete list of Google ranking factors (and anyone who says they can is lying to you – yes, even if they’re from Google, probably), we’ve delved into the subject a fair bit.
Read the complete article… https://searchenginewatch.com/2017/10/27/an-in-depth-guide-to-google-ranking-factors/
Reviews provide search marketers with a huge opportunity to go above and beyond. But how do they enhance SEO?
Read more… https://searchenginewatch.com/2017/10/27/customer-reviews-the-not-so-secret-seo-tactic/
The right picture is very useful on mobile and responsive websites. But images that are too large, too numerous and unnecessary simply slow down page load times and get in the way of the users reading and doing what they need to do.
The problem: the size of webpages sent to mobile phones has quadrupled in just five years. The main cause: images, which account for 68% of total page weight.
Read more… https://searchenginewatch.com/2017/06/02/how-to-optimize-your-mobile-site-speed-testing-for-issues/
Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait.
Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards.
The Android app has been updated too, with support to follow soon for mobile browsers and iOS.
So what’s new?
Read on… https://searchenginewatch.com/2017/04/20/whats-new-with-earth-first-impressions-of-the-relaunched-google-earth/
When it comes to maintaining a brand, any good marketer will tell you that reputation management is key.
But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand.
For better or worst, opinions about your brand are out there. Not only the positive ones that show you what you are doing right, but the negative ones that both give you an opportunity to improve, and to contact the unsatisfied customer and make things right. That builds brand loyalty, showing your potential customers that you are the brand they can trust.
Read more… https://searchenginewatch.com/2017/02/06/six-steps-to-a-stronger-online-brand/
Creating content is easy. Creating great content? That’s much tougher.
Just 10 short years ago, the barrier to entry was much lower for companies. Content marketing wasn’t even a thing. But once 2010 came around, it started exploding, as seen on Google Trends:
In the past six years, the amount of content has grown exponentially. Everyone has bought into the now clichéd mantra: content is king.
Read this informative article: https://searchenginewatch.com/2016/10/12/10-reasons-your-content-will-fail-and-what-you-can-do-about-it/
Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.
But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future?
Read on… https://searchenginewatch.com/2016/10/11/six-social-media-advertising-ideas-to-make-you-look-like-a-big-deal/
You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page’s ranking on search engine results pages (SERPs).
SEO might sound complicated for beginners, but in fact, everyone can start applying a few basic tips that will affect a post’s performance and eventually its ranking.
Read the complete article: https://searchenginewatch.com/2016/05/11/seo-101-eight-ways-to-optimise-your-blog-posts-for-search/
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn.
Read the article: https://searchenginewatch.com/2016/05/05/10-tips-for-marketing-success-on-linkedin/
Search engine optimisation is one of the biggest games worth playing in business.
The risks and rewards are huge. There’s a lot of head-scratching, occasional sleepless nights, some incredible eureka moments, and plenty of scope for amateur soothsayers. It can be hard work and it seems to be getting ever more difficult, but it is a lot fun.
What I find amazing is that most of the people I have worked with – and also those who I respect and trust within the industry – are self-taught. They have a natural aptitude for SEO based on a number of key skills which they possess, rather than the niche academic qualifications you often need to rise to the top of the tree in other industries.
Read the article: https://searchenginewatch.com/2016/04/19/24-key-skills-for-seo-professionals-and-wannabes-in-2016/