When it comes to maintaining a brand, any good marketer will tell you that reputation management is key.
But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand.
For better or worst, opinions about your brand are out there. Not only the positive ones that show you what you are doing right, but the negative ones that both give you an opportunity to improve, and to contact the unsatisfied customer and make things right. That builds brand loyalty, showing your potential customers that you are the brand they can trust.
Read more… https://searchenginewatch.com/2017/02/06/six-steps-to-a-stronger-online-brand/
Creating content is easy. Creating great content? That’s much tougher.
Just 10 short years ago, the barrier to entry was much lower for companies. Content marketing wasn’t even a thing. But once 2010 came around, it started exploding, as seen on Google Trends:
In the past six years, the amount of content has grown exponentially. Everyone has bought into the now clichéd mantra: content is king.
Read this informative article: https://searchenginewatch.com/2016/10/12/10-reasons-your-content-will-fail-and-what-you-can-do-about-it/
Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.
But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future?
Read on… https://searchenginewatch.com/2016/10/11/six-social-media-advertising-ideas-to-make-you-look-like-a-big-deal/
You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page’s ranking on search engine results pages (SERPs).
SEO might sound complicated for beginners, but in fact, everyone can start applying a few basic tips that will affect a post’s performance and eventually its ranking.
Read the complete article: https://searchenginewatch.com/2016/05/11/seo-101-eight-ways-to-optimise-your-blog-posts-for-search/
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn.
Read the article: https://searchenginewatch.com/2016/05/05/10-tips-for-marketing-success-on-linkedin/
Search engine optimisation is one of the biggest games worth playing in business.
The risks and rewards are huge. There’s a lot of head-scratching, occasional sleepless nights, some incredible eureka moments, and plenty of scope for amateur soothsayers. It can be hard work and it seems to be getting ever more difficult, but it is a lot fun.
What I find amazing is that most of the people I have worked with – and also those who I respect and trust within the industry – are self-taught. They have a natural aptitude for SEO based on a number of key skills which they possess, rather than the niche academic qualifications you often need to rise to the top of the tree in other industries.
Read the article: https://searchenginewatch.com/2016/04/19/24-key-skills-for-seo-professionals-and-wannabes-in-2016/
Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged.
Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek – have certainly received a heck of a lot of recognition for their value to marketers.
Read more … https://searchenginewatch.com/2016/02/24/stop-thinking-about-long-tail-keywords-and-start-focusing-on-searcher-intent/
After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that its Penguin algorithm update is rolling out in all languages.
What is Penguin?
According to Adam Stetzer in his post on the delayed Penguin update, Google first launched the Penguin update in April 2012 to catch sites spamming the search results. Specifically the ones who used link schemes to manipulate search rankings.
Read more … https://searchenginewatch.com/2016/09/23/penguin-4-0-is-finally-here-google-confirms/
Do you want more qualified leads?
Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions.
Read more … https://searchenginewatch.com/2016/02/22/how-to-run-a-successful-twitter-lead-generation-campaign/
Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire.
According to Similar Web, the Android version of the app was installed on more than 5% of all Android devices in the US within two days, giving it an install base larger than Tinder, the popular dating app.
Read more: https://searchenginewatch.com/2016/07/12/will-pokemon-go-become-a-marketing-platform-for-local-businesses/