Tag Archives: searchenginewatch.com

Google Changes Smartphone User-Agent

Google announced that they are changing the user-agent they use when crawling content for smartphones. It will now be:

Mozilla/5.0 (iPhone; CPU iPhone OS 6_0 like Mac OS X) AppleWebKit/536.26 (KHTML, like Gecko) Version/6.0 Mobile/10A5376e Safari/8536.25 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)

Update your tools. Meanwhile it’s possible to Fetch as Googlebot in

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Article source: http://searchenginewatch.com/article/2324816/Google-Changes-Smartphone-User-Agent

Google Starts Blocking Access to Paid Search Keyword Data

Many of us has been concerned about the potential of Google expanding “(not provided)” to also encompass paid search. Until now, AdWords advertisers have gotten full access to keyword data, whether it’s through Google itself or through one of the third party tools using the API for this data.

When

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Article source: http://searchenginewatch.com/article/2339093/Google-Starts-Blocking-Access-to-Paid-Search-Keyword-Data

9 Tools to Help You Come Up With Content Ideas

One of the biggest challenges for content marketers is idea generation. Content marketing relies on quality and volume; you can’t sacrifice one for the other.

Generating good quality content alone doesn’t get the job done. A robust content marketing campaign needs a steady stream of publication-ready ideas that resonate with your

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Article source: http://searchenginewatch.com/article/2323769/9-Tools-to-Help-You-Come-Up-With-Content-Ideas

Google Webmaster Tools Now Provides More Specific Search Query Data

Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic.

 

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Article source: http://searchenginewatch.com/article/2321842/Google-Webmaster-Tools-Now-Provides-More-Specific-Search-Query-Data

Link Building the Right Way in 2014

“Let’s face it. Link building isn’t sexy. Link building isn’t fun. And in 2014, if done correctly, it certainly isn’t cheap or easy.

Most importantly, and contrary to what you may have heard, link building is far from dead. Many of the “link building is dead” theories are rooted in wishful

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Article source: http://searchenginewatch.com/article/2320527/Link-Building-the-Right-Way-in-2014

5 Ways to Have Killer Content in 2014

If there’s one thing we heard ad nauseam in 2013 (and 2012, 2011, 2010…), it was that “content is king.” Frankly, this phrase has been said so many times that it has lost its meaning. What exactly does that mean?

Content will continue to be a key part in SEO moving

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Article source: http://searchenginewatch.com/article/2320358/5-Ways-to-Have-Killer-Content-in-2014

Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More

Smart marketers have known the way to a fan’s heart is through their eyes for some time, but significant changes to Facebook’s News Feed underscored the importance of visuals even further.

Facebook wants stories shared through their platform to be more vibrant, colorful, and ultimately more engaging. It seems they’re just

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Article source: http://searchenginewatch.com/article/2262165/Facebook-Photo-Sizes-Cheat-Sheet-for-Marketers-Apps-Ads-Albums-More

Top 10 SEO New Year’s Resolutions for a Successful 2014

In the spirit of a New Year’s Eve edition, I’m presenting some of the most popular (according to the US Government) New Years Resolutions through an SEO lens, in the hope of spreading some good cheer and great strategy along with a very happy new year to you

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Article source: http://searchenginewatch.com/article/2320353/Top-10-SEO-New-Years-Resolutions-for-a-Successful-2014

Reduce Bounce Rate: 20 Things to Consider

Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. People are almost always talking about absolutes in terms of “this is how XYZ will reduce your bounce rate,” and so on.

I don’t subscribe to this school of thought; bounce rates

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Article source: http://searchenginewatch.com/article/2237250/Reduce-Bounce-Rate-20-Things-to-Consider

How Much Should You Spend on SEO Services?

Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world.

The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all

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Article source: http://searchenginewatch.com/article/2267471/How-Much-Should-You-Spend-on-SEO-Services