Facebook Is Tracking What You Buy to Provide Marketers Better Ad Analytics
By Josh Wolford From WebProNEWS
Facebook’s already tenuous relationship with its users over privacy and the sharing of personal information has a new wrinkle, as it looks like Facebook has waded into the retail sales tracking business.
According to The Financial Times, Facebook has already measured the effectiveness of a few dozen ad campaigns with the help of a data mining company called Datalogix. Measuring the effectiveness of ad campaigns may seem innocuous at first, but it gets a little trickier when you learn that the measuring process involves matching Facebook user data on ad impressions with retail data mined from nearly every household in the United States.
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