Tag Archives: Optimization

7 Social Media & SEO Tactics Businesses Will Adopt in 2012

social-media-trends-2012What will occur in a year ahead? I’m no fan of creation predictions, though there are some vital amicable media strategy that we can design to impact businesses in 2012. Some of these strategy already have been adopted by name companies, though this year we’ll

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Article source: http://searchenginewatch.com/article/2137307/7-Social-Media-SEO-Tactics-Businesses-Will-Adopt-in-2012

8 Tutorials for SEO Beginners

Search engine optimization is a routine of improving a prominence of a website to hunt engines. While that is a elementary idea, putting SEO concepts to work can seem daunting to a beginner. Luckily there are a series of SEO tutorials to get started.

Here is a list of SEO tutorials

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Article source: http://www.practicalecommerce.com/articles/3249-8-Tutorials-for-SEO-Beginners

Advanced On-Page Optimization

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week, we’re talking about advanced on-page optimization. Specifically, I have five tactics for you that go beyond the traditional “I’m going to put my keyword in the title tag. I’m going to put my keyword in the URL”, those

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Article source: http://feedproxy.google.com/~r/seomoz/~3/FuU_phKmnTk/advanced-onpage-optimization-whiteboard-friday

Quick SEO Guide! 12 Steps of Look for Engine Optimization Technique

from Eva-News

You can find just 12 effortless steps to follow straightforward Look for Engine Optimization for SEO starters, expertise and in-depth knowledge of these steps can take in you for the expert level as well, this article has just an overview in the uncomplicated SEO.

1. Search and pick proper keywords to target

Collect the firm terms Check keywords relevancy with market and conversion Check competition Check count on term tracker and Overture Make estimate targeted visitors chart utilizing Google Adwords Distribution of keywords on the basis of their weight

2. Effective post Title Tags

Title tag may be the most crucial tag, virtually all look for engines evaluate webpage with title tag and verify the relevancy with other issues of the article as well, and research engines also offer results of a search by displaying webpage titles as links during the very first line of each query result.

3. Potent and optimized META Description Tag

Description tag stands out as the incredibly crucial tag, search engines take webpage description through this tag, though search engines don’t give any value to this tag in their ranking algorithms but this tag can lead searchers to motivate and visit your website.

4. Highly effective and optimized META Keywords Tag

Keywords tag has lost its value, research engines hold getting smarter, they’ve set their personal criterion to identify internet pages with their relevancies, they consume each term as “keyword phrase” which is presented at webpage and they maintain those words in priorities with their densities. There is no harm in utilizing this tag for marginally better results.

5. Integrate search keywords within Internet site copy

Since a really early stage of look for engine revolution, look for engines were able to evaluate site with relevance to their content, while they had been not quite efficient and intelligent like they are these days, but they were able to read the content at website and content even now plays really essential role in top ranking positions.

6. Web type points to avoid ensuring your internet site is look for engine compatible

Usually a website is developed keeping few points in mind for example user friendliness, attractive design, beautiful flash animation, easy navigation, buyer particular or function oriented. Actually all these points are extremely fascinating and significant but what benefit is your internet site if it has no visitors, look for engine compatible websites are designed and developed keeping look for engine policies and algorithms in mind, which enable sites to be quickly crawled and understood by look for engines.

7. Potent Alt Image attributes

Alternate text generally called Alt, is a text description that will be added on the HTML tag that displays an image. The ALT text is displayed by the browser as soon as the cursor is moved more than the picture. If pictures are turned off during the browser, the Alt text is automatically displayed instead.

8. Strong and optimized text navigation menus

Navigation is a very critical component of any website; it gives guidelines to web site traffic and directs them to relevant component in the website.

9. Link titles and anchor link effectively

Link title is displayed text by the browser as soon as cursor is moved more than the link.

An Anchor link is really a small several from a hyperlink, a hyperlink directs to a complete webpage but anchor link directs to a particular area of a particular webpage, it can be at exact same write-up or various write-up or even at various domain.

10. Set up research engine friendly internet site architecture

A Website’s info architecture can greatly affect on its search engine visibility. Particular document elements, just like the web site navigation scheme, and model technologies, such as CSS and JavaScript, can interfere with search engines potential to spider a site.

11. Creation of research engine friendly sitemap

A internet site map helps targeted visitors navigate large, hard sites by showing its entire structure. It is also used as a master diagram from the Internet site for Web designers.

12. Robots.txt and its META tag

Robots.txt is really a file placed on your server to help the many search engine spiders not to crawl or index particular sections or pages of the site. It is possible to use it to prevent indexing totally, prevent particular areas of one’s website from getting indexes or to problem individual indexing instructions to particular look for engines.

Quick SEO Guide! 12 Steps of Look for Engine Optimization Procedure – Check Out seo guide and seo technology

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Article Source: http://eva-news.com/sme/marketing/quick-seo-guide-12-steps-of-look-for-engine-optimization-technique/2377757/

Year End Web Stats Review

Review your Web Stats for your upcoming Website Marketing EffortsIt’s that time of year to review the web stats report for your website.

If you have web stats being collected by your web hosting company, I would spend the time to look them over.

  • Search for which keyword phrases are being used to find you
  • Examine which web pages are getting the most traffic and which ones are not
  • Review the404 – 500 errors portion of your stats to see what people are missing or what is not working – this is something to pay close attention to and something that can be fixed
  • If you can see how much traffic is coming to your website,  can you see if there is any trending?
  • Are you being visited by the Major Search Engine Bots?
  • Are you getting links from undesirable websites?
  • Can you tell what time of day you are getting the bulk of your traffic?

Now is a good time to review your web stats, these tidbits of information can help you move forward in planning your marketing for the up coming year.

If you do not have web stats from your hosting company – not to worry. You can setup an account with Google Analytics. It takes time to learn all the nuances and how to totally use all the features, but the core reporting is very useful.

You will have to copy the code snippet to the bottom of all your web pages. This can be a task if you do not have a common footer. Remember, it is always best to place the code above the </body>. So your web page can completely load in the event the code snippet cannot contact Google. Once the code is in place, the Analytics will be able to collect loads of useful information.

Best of luck and keep marketing your website.

What is SEO?

SEO is a process. A carefully planned process.

SEO is not something you bang out in one day.  It grows over time, if implemented correctly.

SEO is not something that can be applied to all categories of business.  A business like an insurance company requires a different process then an auto repair company. Understanding the business process also helps in the optimization process.

SEO requires that you follow a series of steps to make the optimization process  truly effective to achieve the best possible search engine ranking results.

The process actual begins before the website is ever built. The domain selection is extremely important.

The web hosting you select to house your website needs to be robust and offering excellent support. You want your website to display the pages in a fast manner – not sluggish.

The website needs to be designed with three main thoughts – Original Content, Ease of use and minimal code (as best as can be done to accomplish the desired appearance). The menu system needs to make sense as well as provide easy access across the website. I would also suggest the use of breadcrums and  properly named web pages with keywords.

Once the site is built,  the final phase of optimization can be performed.  Titles, Descriptions and numerous small tweaks to make the web page more attractive for  the search engines.

I always setup Google Analytics so I can track all our efforts and to determine what is working and drawing traffic.

Once this website is completed, I check the W3C compliance and correct the code until it is clean! Why spend so much time doing this?

  • First, each web browser can present the web page differently if the web page is not compliant.
  • Secondly, some web page coding can prevent the search engine spiders from fully indexing your web site.

If the website is compliant, it’s time for the main submission to the search engines to commence. I do the major search engines and a few key directories carefully by hand. Choosing the information to submit in more of a marketing manner.

Be sure to submit to the local business sections of the search engines.

Then I wait a month to start a monthly link building process – under 40 links per month, blogging articles, press releases, directory listings, etc. Less submission are better. Finding good solid sites to submit to can be a daunting task, but you can use a wide array of software products to help.

The process sounds simple, but most people do not have the time to do this correctly. There is plenty to understand and more techniques to use to make the optimization of a website a successful activity. I probably use about 75 additional techniques that can aid in a website ranking.

If you need help doing Search Engine Optimization for your website, contact us. We offer cost effective solutions for marketing your website.

Good Luck in your Website Marketing

Optimize Before You Submit!

I know people want to get their websites into the search engines, but you have to think before you start this subbmission process.

The Website Optimization process can take a few days to do correctly, but it is well worth the  effort.

  1. Look at the web content – what does your message say? Is it clear? Can it be easily followed?
  2. Was the web page optimized? Titles,  Descriptions, Meta Tags, Properly Selected Keywords, Keyword Density, Images, etc.
  3. Is the web page as close to W3C compliance?
  4. Is your menu easy to follow?

Optimize your  web pages before submitting them to search engines. Taking the time to set the foundation for your marketing will make all the difference in being found in the search engines.

What is Web Marketing?

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I am always faced with the task of  explaining what Web Marketing is – for website owners looking for help with marketing their websites.

Most of the time, I hear that all they want is to be on the top of the results in the search engines, but they do not realize how to get there.

The first thing I have to do is to carefully review their websites and list my observations.  I can then draft an e-mail letting them know what I see and what I feel they need to gain the rankings they want. Sometimes the ranking expectations cannot match the fierce competition, which forces more expensive means to market a website, but other methods can be developed to pull portions of a larger market.

Most of the time,  my honest e-mail will help the client understand what is involved and how I approach  web based marketing. This is how I approach reviewing a website:

  • I examine the website to locate the strengths and weaknesses.
  • An outline is created of what I need to do:
    - Keyword Analysis
    - Determine how many web pages require Optimization
    - Checking the code on each web page and fixing errors
    - Optimizing each web page with the selected keyword phrases
    - Submissions to the search Engines and Directories
    - On going Link Building
    - Setting up blogs, newsletters and/or forums
    - Pay Per Click campaigns
    - Monthly Web Site Reporting – Visitors, Web Page Rankings, Keywords Used, Landing pages, Demographics, etc.
    - Plus any other processes I feel will enhance their rankings
  • A complete marketing plan is developed with the understanding that the client can modify the plan to suite their budget needs.
  • The estimated expectations are explained.
  • I also explain that there are no guarantees for Natural Optimization – Since the Search Engines can change the algorithms at any time – thus changing the rankings.
  • There are reasonable expectations with pay Per Click Marketing, but it can be expensive and must be measured carefully to determine ROI. If the cost outweighs the return, then it is not profitable to do.

The hardest aspect of Marketing, is explaining the process and using the time test ways to increase a web site’s visibility. You also need to be open to new ideas and changes in the market place, like video, social networking and new technology.

I spend the time marketing for my clients, because I know my clients cannot take the time to market for themselves and run their businesses at the same time. You need to have someone in your corner you can trust to do the things that have to be done to produce targeted traffic, yet look for new opportunities to market your website in a profitable way.

Lee Smith
Search Engine Marketing Technician
Contact page

Same Title for all Pages

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The title is important!

In the eyes of the search engines – having the same title on all your web pages is like having One web page for your whole web site. The title is a short description of that web page. It provides a short phrase telling the search engine bots what the focus of the page is. This information is part of the process to index the content of your website in to the vast search engine database of information. It’s like getting listed in the yellow pages under one listing when you could be listen in 10 areas!

Having all the pages with the same title does not help your marketing.

How does this happen?

It is actually normal for any web designer to create a template of the web page and reuse it for every page in the website. Then every page will look different to the web site owner but the header information will be exactly the same which the web site owner will not notice. The header is part of what the search engine look at to index your web site.

Unless you have request optimization when ordering your website, it is not usually part of web site construction.  As a web designer myself, I can respect the fact that web designers do not know. Most web designers do not optimize websites, because it just like building the website. It takes a good deal of time and training – normally it’s something that will effect the price to the purchaser and many web designers will leave  off.  This comes back to the consumer requesting a website and asking for your best price.  Would you pay $150-200 per page or $75-$100? The true difference can be found long term.

When you submit your website to the search engines, the website that is optimized, stands a very good chance of being found, compared to the site with no optimization. When you see the results of a search measure in the tens of thousands, where do you want to be? Without optimization, you are not going to be found in the top 20 unless you plan to use pay per click or spend heavy advertising dollars.

Optimizing a website is not easy

Part of optimizing a web page is creating titles for each web page. You just cannot just slap some new words in title. You want to carefully select a keyword phrase that will best describe the page and something that visitors may use to find you. It takes time to carefully craft an optimization that will provide a successful marketing campaign.

Training , experience and knowledge can make all the difference in creating a sound web site optimization plan and with that in place – you can then stand a chance to be found.

Understanding the web marketing process is the first step to success!

Lee

Why do you need SEO?

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People toss the term SEO around like it’s a something that everyone knows, but most people do not understand it.

SEO stands for Search Engine Optimization. Optimization is a combination of techniques used to create a better web page suitable for the major search engines. By having a web page that is organized in a fashion that is acceptable to the search engines,  the search engines will rank the web page correctly when someone is looking for that keyword phrase in a query.

Optimization techniques include:

  • Keyword Analysis
  • W3C compliance
  • Close examination of the underlying code that makes up a web page
  • The web page loading times
  • The careful placement of your targeted keyword phrases within the web pages
  • The ability to take your web site and mold it to the formatted search engine requirements for the possibility high ranking results.
  • Incoming link building pointing at your website

When all the elements are in place for your website, the search engines will be kind. So when someone types in the certain keyword phrase, you can see your web site appear in the first page of search engine results (SERP – Search Engine Results Page)

So why do you need SEO? To drive web traffic to your website.

  • Traffic = Visitors and New Prospects.
  • New Prospects = New Sales.
  • New Sales = New Revenues.

You do not want just any web traffic, you want targeted web traffic. You want the type of vistors that want your products of services. This is a very important point. I could mention a celebrity, like Brittney Spears, on your website, but if you are selling mortgages, it will be a tough way to convert the traffic to what you are selling. You want to target people who are looking for mortgages, not making statements about celebrities.

Marketing a website requires a combination of abilities. Business experience, a deep understanding of the Internet, Proven Web Design Building, Search Engine Expertise, and Web Based Marketing Knowledge. We, at Smittysholdings.com, possess both the experience and knowledge to drive the right type of traffic to your website, not just for the moment, but for long term search engine placement.

It is so important to keep in mind, that any business requires ongoing marketing initiatives, whether it is a brick and mortar store or a website selling products or services. Your web site needs to be treated like an ongoing business concern, with the marketing effort seeking targeted traffic.

More and more people depend on the Internet to locate goods and services, so make your presence stand out. Take your place with other successful web businesses and contact us to find out how we can help you.

Lee Smith
South Florida Website Optimization & Marketing
Ft Lauderdale, Florida
(954) 423-2785