Jan 03 2009
Google Algorithm’s Top 10 Positive Factors
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Great Article from Rand Fishkin, CEO & Jeff Pollard, Web Developer
This document represents the collective wisdom of 37 leaders in the world of organic search engine optimization. Together, they have voted on the various factors that are estimated to comprise Google’s ranking algorithm (the method by which the search engine orders results)
Each factor is listed and briefly described. The top number provides the average of the 35 votes received from contributors, while the second number lists the standard deviation (indicating how much the voters agreed or disagreed on the importance of the factors)
The SEO report is divided into three sections:
- Top 10 Positive Factors
- Most Controversial Factors
- Top 5 Negative Factors
Top 10 Positive Factors
- Keyword Use in Title Tag
- Anchor Text of Inbound Link
- Global Link Popularity of Site
- Age of Site
- Link Popularity within the Site’…
- Topical Relevance of Inbound Lin…
- Link Popularity of Site in Topic…
- Keyword Use in Body Text
- Global Link Popularity of Linkin…
- Topical Relationship of Linking …
Most Controversial Factors
- Manual Authority/Weight Given to…
- Relevance of Site’s Primary Subj…
- Participation in Link Schemes or…
- Duplicate Title/Meta Tags on Man…
- Global Link Popularity of Linkin…
- Quality of the Document Content …
- Domain Extension of Linking Site…
- Server is Often Inaccessible to …
- External Links to Low Quality/Sp…
- TLD Extension of Site (edu, gov,…
Top 5 Negative Factors
- Server is Often Inaccessible to …
- Content Very Similar or Duplicat…
- External Links to Low Quality/Sp…
- Participation in Link Schemes or…
- Duplicate Title/Meta Tags on Man…
There is alot of good information to read through – get your website on track
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