Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is a construct developed by salesmen to sell more SEO services.

I responded in the comments to the author’s points, and have addressed this point in multiple articles over the years, so I’m not going to argue it here again.

While I don’t agree at all that mobile SEO itself is a myth, there are many myths around mobile SEO that practitioners need to be aware of.

Here are a few of the most prevalent…

Myth #1: A Dotmobi TLD Is Necessary For Indexing Ranking

According to the first result in Google for the query [mobile seo best practices], “the best way to build your mobile web site for SEO is by using the dotMobi domain”.

One of the reasons dotMobi gives for this is the following:

“Building a dotMobi site means that your URL will automatically feature on the ‘zone files’ that we maintain for ICANN (the meta-Internet registry organization), and which are regularly requested by mobile search engines, directories and other sites and services as ‘seed lists’ for the indexing of mobile-centric web sites (in much the same way as they use DMOZ).”

DotMobi should be commended for their dedication to mobile content, and building your brand new mobile site with a DotMobi TLD is no better nor worse than building it at m.domain.com or other popular alternatives, but the fact is Google has more m.domain.com sites indexed than any other.

Futhermore, no DotMobis appeared in the results of an upcoming Resolution Media study that deconstructs the smartphone search results for some top mobile queries in Google. The percentage of .com sites in our upcoming smartphone search results study at 73.97%

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Article source: http://searchengineland.com/seven-mobile-seo-myths-exposed-103470