Google May Lower Rankings of Keyword Domains

March 16, 2011 – From

It sounds like Google is planning more significant changes to their algorithm this year to improve search quality and clear out spammy results, though none as large in scope as the Panda update. So how should SEOs prepare?

“If you’ve been doing things the right way, building up good content, on a good architecture, that’s pulling in good quality, relevant links, then you shouldn’t have to worry about this change,” Heseltine said. “If your strategy is based around keywords in the domain name, then you may want to start working on a new strategy.”

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How important is it to have keywords in a domain name?