J.C. Penney scams Google’s Search

J.C. Penney’s ‘tawdry’ search scam: Google’s failure?
posted on February 14, 2011, at 3:25 PM

J.C. Penney’s pervasiveness online may have less to do with its popularity than with its ability to game Google. The New York Times reports that Penney’s rise to the top of the search giant’s rankings came from so-called “black hat” optimization — creating hundreds of pages of spam links to Penney’s website which fool Google’s computers into thinking the store is popular.

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