The day Google+ opened up brand pages, I anxiously refreshed my Gmail inbox all day long until I finally got the email inviting me to create a company page. I knew that by creating the page under my personal account that I’d be the only one able to manage it
Google is articulate a lot about SEO these days. In a new webmaster contention during SXSW, Google’s Matt Cutts spoke about some changes Google is operative on that would seem to make SEO matter less, in that sites with good, peculiarity calm that don’t do a lot of SEO
Google+ has crept into SERPs near you. From getting hyper-personalized results popping up everywhere to recommending people to follow or showing you results you’ve +1’d or posts you’ve made, Google+ isn’t giving you the choice to ignore it. (Unless you use Bing, Yahoo!, or another search service entirely.) Sure, there
Posted by Christina Chen, Product Manager – Tuesday, October 04, 2011
Webmaster level: All
Earlier this year we announced a limited pilot for Search Engine Optimization reports in Google Analytics, based on Search queries data from Webmaster Tools. Thanks to valuable feedback from our pilot users, we’ve made several improvements and are pleased to announce that the following reports are now publicly available in the Traffic Sources section of Google Analytics.
Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries
Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
Geographical Summary: impressions, clicks, and CTR by country
All of these Search Engine Optimization reports offer Google Analytics’ advanced filtering and visualization capabilities for deeper data analysis. With the secondary dimensions, you can view your site’s data in ways that aren’t available in Webmaster Tools.
To enable these Search Engine Optimization reports for a web property, you must be both a Webmaster Tools verified site owner and a Google Analytics administrator of that Property. Once enabled, administrators can choose which profiles can see these reports.
Eight things you can do to show search engines your most important pages
How can you get search engines to display the web pages with the best conversion rate in the search results and what can you do to to make sure that unwanted pages are not listed?
Depending on how your website’s navigational links are structured, some pages can get higher rankings than others. Here are eight things that you can do to guide search engines to the most important pages of your website:
1. Make the web pages easy to find
Make sure that the most important pages on your site can be reached with as few clicks as possible from your home page. The fewer clicks you need to get to a web page, the more important is that web page.
2. Link from your own pages to your own pages
The easiest way to get related links to a web page is to link from your own website. Link to the pages for which you want to have high rankings from all pages of your website that are related to that page.
3. Use the right keywords in your navigational links
If you want to see a certain page of your website on Google’s first result page for the keyword “blue widgets” then the links that go from other pages of your website to that page should contain the keyword “blue widgets”.
This does not guarantee that the linked web page will be listed for that keyword but it increases the relevancy of the page for the keyword.
4. Use absolute links on your website
Do not link to mypage.htm but to www.yoursite.com/mypage.htm. If other people scrape your web page contents, you’ll get backlinks from these sites.
5. Use the nofollow attribute
6. Remove unnecessary links
The fewer links you have on a page, the more important is a single link to another page on your site. Remove unnecessary links from your web pages.
7. Exclude irrelevant and duplicate pages from indexing
Use your robots.txt file or the robots meta tag to exclude duplicate or irrelevant pages from indexing. If search engines don’t have to parse your unimportant pages the other pages of your website will get more attention.
8. Recover lost pages
Check your website for 404 not found errors and redirect these old links to the most appropriate pages on your site. You might want to use the link checker that you can access in IBP to check your links.