South Florida Web Marketing Blog

I had a conversation with a client today CaddyForACure.com and during the discussion I stumbled across  a rather discriminatory practice by Google with their Pay Per Click marketing.

It appears that the problem is based on browsers.

I conducted a search for a famous PGA Golfer – Sergio Garcia with Firefox Version 3.6.2. The Natural Result came up but no PPC ads – my client has an PPC ad with the keyword Sergio Garcia. Even after refreshing the Firefox browser 10 times – still no PPC ad.

Then I tested the Microsoft Browser version 8 and ran the same query for Sergio Garcia. The PPC ad for Sergio Garcia came up on the first try and every try there after.

Firefox:

Microsoft:

Try it yourself. Why does the Firefox Browser not see the same results as the Microsoft Browser? Is it some sort of discriminatory practice, or a software glitch?

This is a recent e-mail from Google concerning the new interface that will be in place within the next 30 days.

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In the coming weeks, we’ll upgrade your AdWords account to a new web interface designed to make campaign management faster and easier.

You’ll have at least 30 days from the date of this email before you’ll be required to use the new interface to manage your campaigns. During this time we’ll continue to release additional features and make adjustments to the new interface based on advertiser feedback.

We’re working to ensure that the new interface contains all of the reports and controls you need to manage your campaigns effectively. We won’t upgrade your AdWords account to the new interface until we’re confident that it will meet your advertising needs.

Before we upgrade your account, you can switch between the new and previous interfaces at any time. Click the “Previous Interface” and “New Interface (Beta)” links in the top corner of your account (next to your email address) to switch back and forth.

To make sure that you’re prepared for the upgrade, we recommend that you familiarize yourself with the new interface as soon as possible. We’ve prepared a set of online materials to help you get ready for the changes:

* Review the new interface microsite to get a quick overview of the changes and watch videos demonstrating the improvements: http://www.google.com/adwords/newinterface/
* Our “Getting Started Guide” will give you an overview of major new features and their benefits. You can download a PDF at: http://www.google.com/adwords/newinterface/new_interface_guide.pdf
* Wondering how to complete common AdWords tasks in the new interface? Visit our “How to” guide at: http://www.google.com/adwords/newinterface/standard/ads-and-keywords.html
* Search a full set of frequently asked questions in the Help Center for the new interface: https://adwords.google.com/support/aw/

The help materials above will still be available after your account has been upgraded.

We hope you find that the new interface increases your advertising efficiency and makes it easier for you to improve your results. If you have any thoughts about the new interface, please let us know by clicking on the Feedback link in the top corner of your account. And as always, thank you for advertising with AdWords!

Sincerely,
The Google AdWords Team

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043