Tag Archives: Google Analytics

11 Google Analytics Tricks to Use for Your Website

Do you know what is the most common question that I get every day on social media, forums or email?

“How to get insights about my Google Analytics data?” People approach me saying that they have a Google Analytics account for years, but they look only at page views or the

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Year End Web Stats Review

Review your Web Stats for your upcoming Website Marketing EffortsIt’s that time of year to review the web stats report for your website.

If you have web stats being collected by your web hosting company, I would spend the time to look them over.

  • Search for which keyword phrases are being used to find you
  • Examine which web pages are getting the most traffic and which ones are not
  • Review the404 – 500 errors portion of your stats to see what people are missing or what is not working – this is something to pay close attention to and something that can be fixed
  • If you can see how much traffic is coming to your website,  can you see if there is any trending?
  • Are you being visited by the Major Search Engine Bots?
  • Are you getting links from undesirable websites?
  • Can you tell what time of day you are getting the bulk of your traffic?

Now is a good time to review your web stats, these tidbits of information can help you move forward in planning your marketing for the up coming year.

If you do not have web stats from your hosting company – not to worry. You can setup an account with Google Analytics. It takes time to learn all the nuances and how to totally use all the features, but the core reporting is very useful.

You will have to copy the code snippet to the bottom of all your web pages. This can be a task if you do not have a common footer. Remember, it is always best to place the code above the </body>. So your web page can completely load in the event the code snippet cannot contact Google. Once the code is in place, the Analytics will be able to collect loads of useful information.

Best of luck and keep marketing your website.

Google Analytics Videos

I ran across these Google Analytics Videos on YouTube. I find them useful.

Google Analytics Interface Tutorial
From Google

Beginning Analytics: Interpreting and Acting on Your Data
From Google

Advanced Techniques in Google Analytics
From Google

7 New Features to Google Analytics

This information came in recently from Google…

7 New Features in Your Google Analytics Account

Hello Google Analytics user,

We recently added powerful new features to your Google Analytics account. With these seven new features you’ll be able to get quicker insights, create deeper customizations, do more advanced analysis and track more mobile marketing!

Read on to learn more and then sign in to your account to try these features.

Analytics Intelligence with Custom Alerts
Using an algorithmic driven Intelligence engine, Analytics Intelligence monitors data patterns over daily, weekly and monthly periods. Significant changes in data trends and insights you may not have noticed are surfaced directly in your account. You can also create your own Custom Alerts that monitor your selection of dimensions and metrics that can be sent by email or displayed in the Intelligence reports.

Expanded Goals and New Engagement Goals
You can now track even more conversions by creating up to 20 goals per profile. Measure user engagement and branding success on your site with Time on Site and Pages per Visit goals. Set up your first Engagement goal in minutes.

Expanded Mobile Reporting
Google Analytics has expanded support for mobile websites and tracking for iPhone and Android mobile applications tracking. Adding server side code to your PHP, JSP, PERL, or ASPX mobile websites enables you to track non-Java-Script enabled phones. For mobile application developers, access the SDK and technical implementation details here. You’ll also be able to see breakout data on mobile devices and carriers in the new Mobile reports in the Visitors section.

Unique Visitors Metric
Include the Unique Visitors metric in your Custom Report or Advanced Segments to see how many actual visitors (unique cookies) visit your website. You can select Unique Visitors as a metric against any dimensions in Google Analytics.

Advanced Analysis Features
Dive deeper into your data with Pivoting, Secondary Dimensions, and Advanced Table Filtering. These combined features enable you to perform in-depth, on the fly data analysis within your account.

Share Advanced Segments and Custom Report Templates
Share the URL link for an Advanced Segment or Custom Report with anyone who has an Analytics account. Sharing the link will automatically import the pre-formatted template into the person’s account. Also available now is the ability to share or hide your Advanced Segments and Custom Reports by profile.

Multiple Custom Variables
Custom variables provide the power and flexibility to customize Google Analytics to collect the unique site usage data most important to your business. Define and track visitors according to visitor attributes (member vs. non-member), session attributes (signed in or signed out), and by page-level attributes (viewed Sports section). Use custom variables to classify any number of interactions and behaviors on your site. Start learning more about them now.

Sign in to your account to try the new features.

Happy analyzing,
Google Analytics Team

Video of using Google Analytics to Optimize Customer Experiences

This is a YouTube video of Tom Leung describes how to implement a variety of testing scenarios using Website Optimizer.

Be sure to have a bowl of popcorn for this one it’s about 25 min long. Tom goes over a lot of information.

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Lee Smith
Smittysholdings.com
Search Engine Marketing & Optimization

Google Analytics has been updated

If you have not used Google's Analytics, you might be surprised how informative it can be. I had gotten this e-mail from Google about the service and decided to post the overview of the upgraded service.

The release of a new version of the Google Analytics reporting interface

For a smooth transition, we've listed some helpful resources and notes below.  Also, you will still be able to access your old reporting interface for at least a month by clicking "Previous Interface" below the "View Reports" link for any profile in your account. Other than a few improvements detailed in the version notes below, your data and configuration settings remain unaffected by your choice of interface and your data continues to be tracked in the same way as it was prior to this redesign.

*What is new?* In the new version, your reports have been redesigned for clarity, greater visibility of important metrics, and ease of use.  Here are just a few of the features you'll
notice:

    – Email and export reports: Schedule or send ad-hoc
      personalized report emails and export reports in PDF format.

    – Custom Dashboard: No more digging through reports. Put all
      the information you need on a custom dashboard that you can
      email to others.

    – Trend and Over-time Graph: Compare time periods and select
      date ranges without losing sight of long term trends.

    – Contextual help tips: Context sensitive Help and Conversion
      University tips are available from every report.

The new interface has everything the previous interface had and more. In addition, links within reports make it easier to navigate related information and explore your data.

The following resources are available to help you get the most from the new Google Analytics interface:

    – Report Finder Tool: will help you see where data from the
      previous interface is located within the new version (it is
      also linked to from within your reports on the left
      navigation menu):
      http://www.google.com/support/googleanalytics/bin/static.py?page=v1v2map.cs

    – Product tour:
      http://services.google.com/analytics/tour/index_en-US.html

    – FAQs for more details about the new version:
      http://www.google.com/support/googleanalytics/bin/static.py?page=FAQ.cs

    – Help Center: includes articles related to the new version:
      http://www.google.com/support/googleanalytics/

    – Support: if you encounter any issues with the new version
      that you can't resolve with the help center, you can contact
      our support team through the Contact Us link at the bottom of
      the help center web page, or receive higher-touch support
      through a Google Analytics Authorized Consultant.  Find one
      here:
      http://www.google.com/analytics/support_partner_provided.html

    – Analytics Help Forum: If you would like to discuss the new
      version or get tips from experienced users, please visit the
      Analytics Help Forum in English within Google Groups at:
      http://groups.google.com/group/analytics-help

A few notes about the new version:

    – The new version works best with Flash 7 or higher. Most
      browsers have this installed already, if yours does not,
      please download it at Adobe.com <http://www.adobe.com/>.

    – Google Analytics now uses the same geo-data source as
      AdWords, therefore, map and geo-location report results may
      vary slightly between the previous interface and the new
      interface. For those of you with filters designed for
      geo-data, you may want to verify the results and edit if
      necessary.

    – Limiting the Available Reports for a profile by specifying
      which Report Dashboards and Report Categories are available
      has been removed from the product in favor of the new
      customizable Google Analytics dashboard. If you would like to
      limit the availability of data within a certain profile for
      certain users, we recommend removing those users from the
      profile and instead scheduling an email to deliver data to
      them.