South Florida Web Marketing Blog

This is a recent e-mail from Google concerning the new interface that will be in place within the next 30 days.

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In the coming weeks, we’ll upgrade your AdWords account to a new web interface designed to make campaign management faster and easier.

You’ll have at least 30 days from the date of this email before you’ll be required to use the new interface to manage your campaigns. During this time we’ll continue to release additional features and make adjustments to the new interface based on advertiser feedback.

We’re working to ensure that the new interface contains all of the reports and controls you need to manage your campaigns effectively. We won’t upgrade your AdWords account to the new interface until we’re confident that it will meet your advertising needs.

Before we upgrade your account, you can switch between the new and previous interfaces at any time. Click the “Previous Interface” and “New Interface (Beta)” links in the top corner of your account (next to your email address) to switch back and forth.

To make sure that you’re prepared for the upgrade, we recommend that you familiarize yourself with the new interface as soon as possible. We’ve prepared a set of online materials to help you get ready for the changes:

* Review the new interface microsite to get a quick overview of the changes and watch videos demonstrating the improvements: http://www.google.com/adwords/newinterface/
* Our “Getting Started Guide” will give you an overview of major new features and their benefits. You can download a PDF at: http://www.google.com/adwords/newinterface/new_interface_guide.pdf
* Wondering how to complete common AdWords tasks in the new interface? Visit our “How to” guide at: http://www.google.com/adwords/newinterface/standard/ads-and-keywords.html
* Search a full set of frequently asked questions in the Help Center for the new interface: https://adwords.google.com/support/aw/

The help materials above will still be available after your account has been upgraded.

We hope you find that the new interface increases your advertising efficiency and makes it easier for you to improve your results. If you have any thoughts about the new interface, please let us know by clicking on the Feedback link in the top corner of your account. And as always, thank you for advertising with AdWords!

Sincerely,
The Google AdWords Team

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

PPC is short for Pay Per Click. Google, Yahoo and MSN, as well as other search engines, offer pay per click advertising services.

PPC is an advertising process where you bid on keyword phrases.

Pay Per Click is useful when you have a new websites or if you want to bid on keyword phrases that you cannot get naturally ranked in the top 10 results.

Since Google has the largest market share of search engine queries, then it is the first search engine one would use to start a PPC campaign.

To setup a PPC campaign, you need to do several things.

1. Select keywords phrases that would best fit your marketing needs
2. Group the keyword phrases to create ad groups
3. Write the ad for the keyword group
4. Make sure you have an solid landing page for each ad group
5. Setup the account with business contact information and a credit card
6. Load up the ads and set the bids
7. Monitor the account weekly
8. Be sure to create reports on a monthly basis to make campaign adjustments

This is an example of an ad:

Website Marketing
Market like the Experts
Increase traffic & Gain More Sales
www.SmittysHoldings.com

There are many lessons to learn in Pay Per Click marketing. The biggest factors to understand are biding, landing pages, conversions and use of the reporting.

It's always best to use someone with experience to manage a pay per click account or you can burn through money like it's water.

This is from a recent e-mail I received:

Greetings from Google!

We're happy to announce that the Google content network now accepts display ads served from qualified third-party vendors.
During this initial release, only ads in English are eligible, although we look forward to offering more options in the future.

By accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users.

If you're currently opted in to image ads, you're already able to receive third-party ads. If not, you can enable image ads to start receiving third-party ads immediately. (Learn how to enable image ads at
https://www.google.com/adsense/support/bin/answer.py?answer=9741.)

If you choose to allow third-party ads on your site, please update your privacy policy to inform your visitors that third-party vendors may serve ads on your site. Please also provide links to these vendor websites and inform your users that they may opt out of cookies (if the vendor offers this capability). For more information about updating your policies, visit https://www.google.com/adsense/support/bin/answer.py?answer=94150.

You'll continue to have full control over which ads appear on your site with tools like competitive ad filtering and the Ad Review Center. Also, only advertisers with whom we have proven relationships and who've clearly demonstrated commitments to our quality standards may participate in this program. Our policies governing ad content and formatting remain unchanged.

To learn more about third-party ads, please visit our blog post at http://adsense.blogspot.com/2008/05/introducing-third-party-ads-on-google.html
and our FAQ at
https://www.google.com/adsense/support/bin/topic.py?topic=14535.
If you have any questions or feedback, feel free to contact us at adsense-support@google.com.

Sincerely,

The Google AdSense Team

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

From Google's Website…. 

What do I need to know about the updated display URL policy?

Based on feedback from both our advertisers and users, and consistent with our efforts to present relevant results, we'll no longer allow certain exceptions to our display URL policy. These include, but aren't limited to, redirects and vanity URLs. In line with our existing policy, we'll continue to require that your ad's display URL matches its destination URL (the URL of your landing page). This policy will be strictly enforced for new ads, regardless of previous exceptions. For more details about the current display URL policy, please visit

https://adwords.google.com/support/bin/answer.py?answer=47173.

Here are some other important aspects of the policy you may want to keep in mind:

Tracking URLs

Your ads will be approved if the URL of your landing page domain matches that of your display URL domain.

For example, the following would be acceptable:

    * Display URL: www.google.com/adwords
    * Destination URL: www.trackingurl.com/google123
    * Landing page URL: www.google.com

However, this example would be unacceptable:

    * Display URL: www.google.com/adwords
    * Destination URL: www.trackingurl.com/google123
    * Landing page URL: www.trackingurl.com

Sub-Domains

The use of sub-domains and additional text within the display will continue to be acceptable, provided the top-level domain matches the URL of your landing page.

For example, the display URLs below would be acceptable for the landing page URL of http://sub.google.com/miscellaneous, as the top-level domains match:

    * sub.google.com
    * google.com/extratext
    * www.google.com/extratext