Tag Archives: Google +1 Button

Google+: The Ultimate You-Sourced Search Engine

Google+ has crept into SERPs near you. From getting hyper-personalized results popping up everywhere to recommending people to follow or showing you results you’ve +1’d or posts you’ve made, Google+ isn’t giving you the choice to ignore it. (Unless you use Bing, Yahoo!, or another search service entirely.) Sure, there

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Making the most of improvements to the +1 button

Posted by Daniel Dulitz, Group Product Manager

Wednesday, August 24, 2011

Webmaster level: All

For the past few months, you might have used +1 buttons to help visitors recommend your content on Google Search and on their Google Profiles. We’ve just announced a few changes that make +1 even more useful.

First, the +1 button now lets visitors share links to your pages on Google+. If someone wants to start a conversation about your content, it’s easy for them to do so. Second, you can use +Snippets to customize the name, image and description that appear when your content is shared. Finally, new inline annotations help increase engagement after users see a friend’s recommendation right on your page.

Here are a couple of tips to help you take full advantage of these improvements:

+Snippets
The +1 button opens up your site to a valuable new source of traffic with sharing on Google+. +Snippets let you put your best face forward by customizing exactly what appears when your content is shared.

For example, if you’re running a movie review site, you might want visitors to share posts containing the title, movie poster, and a brief synopsis:

You may already be using this markup to build rich annotations for your pages on Google Search. If not, marking up your pages is simple. Just add the correct schema.org attributes to the data already present on your pages. You’ll set a name, image, and description in your code:

body itemscope itemtype="http://schema.org/Article"
h1 itemprop="name"This is the article name/h1
img itemprop="image" src="thumbnail.jpg" /
p itemprop="description"This is the description of the article./p
/body

For more details on alternate markup types, please see our technical documentation.

Inline annotations
Now, when a person visits a page that someone they know has +1’d, they can see a name and face reminding them to pay special attention to your content. Here’s how it looks:


Inline annotations let people see which of their friends +1’d your content

To add inline annotations, you need to update your +1 button code. Visit the configuration tool, select ‘inline’ from the ‘Annotation’ menu, and grab a new snippet of code.

Both sharing from +1 and inline annotations are rolling out fully over the next few days. To test these improvements right now, join our Platform Preview group.

Update later the same day, August 24, 2011: If you have any thoughts or feedback you’d like to share, continue the conversation on Google+.

The +1 Button: Now Faster

Posted by David Byttow, Software Engineer
Tuesday, July 26, 2011
Webmaster level: All

One of the 10 things we hold to be true here at Google is that fast is better than slow. We keep speed in mind in all things that we do, and the +1 button is no exception. Since the button’s launch, we have been hard at work improving its load time. Today, we’re proud to announce two updates that will make both the +1 button and the page loading it, faster.

First, we’ve begun to roll out out a set of changes that will make the button render up to 3x faster on your site. No action is required on your part, so just sit back, relax, and watch as the button loads more quickly than before.

In addition to the improvements made to the button, we’re also introducing a new asynchronous snippet, allowing you to make the +1 experience even faster. The async snippet allows your web page to continue loading while your browser downloads the +1 JavaScript. By loading these elements in parallel, we’re ensuring the HTTP request to get the +1 button JavaScript doesn’t lead to an increase in your page load time. For those of you who have already implemented the button, you’ll need to update the code to the new async snippet, and then you should see an overall improvement in your page load time.

To generate the new async snippet, use our +1 Configuration Tool. Below, you’ll find an example of the code, which should be included below the last g:plusone tag on your page for best performance.


If you haven’t already implemented the +1 button on your site, we’re excited for your first experience to be a fast one. This is a great opportunity to allow your users to recommend your site to their friends, potentially bringing in more qualified traffic from Google search. To those that already have the button, we hope that you enjoy the improvements in speed. Our team will continue to work hard to enhance the +1 button experience as we know that “fast is better than slow” is as true today as it’s ever been.

If you have any questions, please join us in the Webmaster forum. To receive updates about the +1 button, please subscribe to the Google Publisher Buttons Announce Group. For advanced tips and tricks, check our Google Code site.