How to plan a website

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There are many steps in planning a web site. I would like to take you through the process.

  1. The first question is why do you need a web site?  This is one question you must answer first and clearly before spending a penny to have your web site built.
  2. Create a business plan – this will take time, but it is extremely useful. The reason a business plan is useful, is because it becomes a blueprint of your business. This will provide the information about products and services for the keyword analysis. I think it is important to understand the cash flow forecast from the website as well.
  3. Select a Domain Name – Using your Main Keyword Phrase and develop many combinations of names that you would like to use. Then begin the task of checking if the domain is available. Network Solutions, Go Daddy and many other Domain registration sites are available to register a domain. You may find that your ideal domain may be taken.
  4. Locate a reputable web hosting company. This is a tough one, but speak with people whom have web sites to see if they are satisfied with the service they are getting. Pay for a yearly hosting plan – it can save some money. You may wish to get a SSL certificate that helps with Google’s Rankings algorithm .
  5. Who will build your web site? Will you undertake this task or is it easier to pay someone to create and maintain the web site. If you need a web designer, you are welcome to contact me.
  6. How will you market your web site? Will you spend the time to study how to market the web site or will you hire a search engine marketing company? Remember, people do not just show up once you build a web site.  It’s not like the movie – “The Field of Dreams”, where they say “if you build it, they will come” – that is not going to happen.  You need to spend the time to market a website like any other business.
  7. For more information about planning a website visit: http://www.smittysholdings.com/pages/How-to-plan-a-web-site.php

If wish to discuss Website Design and Internet Marketing,  Let’s talk and I will be happy to provide a quote.

South Florida Web Design and Internet Marketing by Smitty’s Holdings
(954) 423-2785
http://www.smittysholdings.com

The Secrets of SEO

by Lee Smith

There has been so many changes in the way web sites are ranked by the search engines, that even those that do web based marketing are having a tough time keeping up.

The real secrets to web marketing and SEO is to work on your content, establish a nice layout that makes your website easy to read and to conduct the basic optimization techniques to every web page.

Your Content

Writing in a clear uncluttered manner, that allows your message to tell a story.  Talk about the product in a compelling way and be sure to answer the who, what, where, why and how.  Then always, follow the content with a call to action. Sometimes if your content is long enough, you may want to place it in there twice.

The goal is to write at a High School level, not like you are writing a master thesis for your PHD.

Your Layout

A clean layout that balances content and white space is one of the most effective ways to showcase your service or products. When a web page looks cluttered and has so much on it, that the page looks complicated and confusing, this will turn off the average visitor.

The next issue is your menu. How your menu is setup, can make the user happy or frustrated about finding information they came to your website searching for.  Always make it easy for the visitor to navigate your website to locate information.

Your contact page also is a serious point of concern. It has been found that the less information someone has to type into your contact form – the better and more likely they will use it. If you can get a name, e-mail address or a phone number from visitors – you are doing great!

Your Optimization

As Search Engines develop more sophisticated algorithms for determining rankings, keeping to the standard guidelines of how to optimize a website is important to every web page.

Each web page should have:

  1. A clear Title, using the product or service and the company name
  2. I still use Description, though some of the search engines, have made this less important as a factor
  3. The Keyword Metatag is no longer used due to all the stuffing of this tag. The Search Engines dropped it use. If you do want to use it, I would just add the keywords you are targeting for that page for informational purposes only.
  4. H1 Tags for the title on the page
  5. Alt Tags for adding text descriptions for the images
  6. Bold your keywords and hyper link them to interior pages (not every keyword – remember balance)
  7. Spell check the content and correct any grammar

The above is a fundamental list for optimization, but it is a core base to work with

A few more thoughts

Be sure to submit your website to the top three Search Engines. Once they are submitted, the search engines will visit your website on a regular basis to see if you have updated your website.

Add content on a monthly basis. Fresh content is considered the food the search engines are looking for. A well written article can be rewarded with high rankings and thus a boost of web traffic to your website.

Watch your competition, see what they are doing and get ideas from every place you visit.

Your website is not a static brochure, but a living, breathing, and developing marketing tool that needs regular attention. Put in the time and it will reward you.

 

Lee Smith
Smitty’s Holdings, Inc.
Web Designer and Marketing Engineer