Category Archives: Web Marketing

Web site marketing information for help create more traffic by using proven techniques

Facebook Is Tracking What You Do

Facebook Is Tracking What You Buy to Provide Marketers Better Ad Analytics
By Josh Wolford From WebProNEWS

Facebook’s already tenuous relationship with its users over privacy and the sharing of personal information has a new wrinkle, as it looks like Facebook has waded into the retail sales tracking business.

According to The Financial Times, Facebook has already measured the effectiveness of a few dozen ad campaigns with the help of a data mining company called Datalogix. Measuring the effectiveness of ad campaigns may seem innocuous at first, but it gets a little trickier when you learn that the measuring process involves matching Facebook user data on ad impressions with retail data mined from nearly every household in the United States.

Read the rest of the article:
http://www.webpronews.com/facebook-is-tracking-what-you-buy-to-provide-marketers-better-ad-analytics-2012-09#comments

YouTube Ranking Factors

Hi, my name is Jeff McRitchie from MyBinding.com, and today we’re going to be talking about how to get your videos to rank better on YouTube and specifically YouTube ranking factors. We’re going to cover 12 specific YouTube ranking factors, kind of in 2 different categories.

The first category would be the content that you create. These are things that are really in your control. Not everything about ranking on YouTube is in your control, and yet you have the ability to affect it all by the content that you create. So that’s really the place to start is by creating awesome content and then uploading that content in a way that is going to put your best foot forward on YouTube.

So let’s talk about the first six ranking factors that fall under the category of content. The first is title. You want a title that is going to be awesome. You want a great click through rate. You want people to want to watch your video. So when they’re doing a search on YouTube for a specific topic, you want to pop up, and you want someone to say, “That’s exactly what I’m looking for.” So not only do you need to do the keyword research ahead of time to understand what someone needs, but you also need to deliver on that concept, so that they know that that is what I want, and then when they watch the video, it’s not something totally different.

So, when you are setting out to create a video for YouTube, the title is probably the most important thing. You want a title that’s going to draw people in, but then you also want to make sure that you deliver on that title. If you are going to say that you have the best video

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Article source: http://feedproxy.google.com/~r/seomoz/~3/AGV_IKRf2AA/youtube-ranking-factors-whiteboard-friday

8 Link Building Tips

Hi SEOmoz fans. I’m Paddy, I work at Distilled. Welcome to another edition of Whiteboard Friday. We’re going to go through eight link building tips in eight minutes. I’ve just presented at MozCon, and we did 35 ways to get links in 35 minutes. This is a lot shorter, but hopefully you’ll get some good tips out of it.

So, number one, this is a little technique you can use to mine through your competitors backlinks and pull out the links which are good for you. So the process, you go to Open Site Explorer, put in your competitor’s URL, you can download an Excel file, put that Excel file into a Google custom search engine, then you can search for whatever you want. So you can search for guest posts, you can search for competition, you can search for sponsored links, you can find all of these really cool places your competitors have got links and average those guys as well and just piggyback off the back of their link building.

Number two: Go to Meetup.com and search for the word “blogger” and refine the results by your area, and you’ll find local bloggers meeting up in the same place. So you may find music bloggers, design bloggers, fashion bloggers. Instead of emailing all of those people, just go to the event. Go and meet them, say hello, buy them a drink, go and have dinner. It’s a much better way of building a relationship than just firing a bunch of emails out, and this is going to build a good long-term relationship with those guys.

Number three: Build good infographics quickly. Infogr.am is a really, really cool tool for uploading your own data. You can put headlines. You can create really pretty graphs. So without the need of a designer, you

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Article source: http://feedproxy.google.com/~r/seomoz/~3/JW3NduSZC3g/eight-link-building-tips-whiteboard-friday

Best SEO Practices for Twitter and Facebook

It is critical that you optimize your social presence so that people can find you easily. You know that it is important to do that; however, you should also have an understanding of why it is so important.

If you don’t start out by having a clear understanding of why it is so important for your business that you optimize effectively, you will be faced with obstacles that may prevent you from accomplishing your goals as quickly and easily as you would like.

Connecting social media sites and searches

The first question that you need to answer is why you feel that it is important for you to connect your social media sites and how they relate to searches. Your objectives are actually quite simple.

  • What do you need to do to get your pages to rank higher?
  • What do you need to do to get your website to rank higher because of your social media connections

One fact that is undeniable is that there has been a tremendous increase in activity with interactive social media sites.  Many well-known brands have gotten involved with interactive social media sites and it is really making a difference to their success. Businesses have finally started to understand the need to be involved with social media because it is advantageous for their businesses.

Getting your pages to rank higher

Links are a very important element when it comes to getting your pages to achieve high rankings. There are many different links that are valuable and that will add value to whatever content you are offering. Providing links in your content that lead back to your website is the easiest way to drive new online traffic to you so that you can start to interact and build relationships. It will give you instant gratification.

Don’t be afraid to…

Use brand names in your articles. The

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Article source: http://www.business2community.com/seo/best-seo-practices-for-twitter-and-facebook-0266572

Trying to understand Google’s World of Rankings

I have been been following these changes for a long time. Many of my client’s have seen changes in their rankings even though we have used white hat SEO techniques on their website. I hope this will help explain some of the massive changes in Google’s Ranking System

Why is Google changing their algorithms? To clean up the massive spam that has corrupted the ranking process and created an unsatisfactory experience for the user. This is a good explanation why:  http://insidesearch.blogspot.com/2012/04/another-step-to-reward-high-quality.html

—–

Earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”

“we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.”

“This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.”

Source:  http://insidesearch.blogspot.com/2012/01/page-layout-algorithm-improvement.html

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What is the Panda Update:
The anti-spam “Panda Update”, designed to filter low quality or “thin” content from its top search results.

Panda is called an “update” because the filter runs periodically. Each time the filter runs, all the content Google that has been indexed, is re-sifted. The improved content is not trapped by the filter while the poor content is caught in the filter. I bet that filter must be getting clogged…

“Panda is just 1 of 200 different factors Google uses to rank pages”

Source:
http://searchengineland.com/google-panda-update-112805

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What is the Penguin Update?

Google has described Penguin as an algorithm change that’s aimed at webspam and, more specifically, “sites that we believe are violating Google’s quality guidelines.”

Source: http://searchengineland.com/google-pushes-first-penguin-algorithm-update-122518

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 “Last year, Google launched the Panda update, and wreaked havoc across the web on sites doing little to contribute to the quality of content appearing throughout Google’s search engine. This year, it’s been the Penguin update doing the wreaking (with Panda continuing to do its job at the same time). There has been plenty of panic among webmasters caused by the Penguin update, primarily in the inbound links department, and from the sound of it, that’s really just getting started.”

“If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates. Likewise, we’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin quite yet. Emphasis added.”

Penguin’s impact from Google’s Mattt Cutts – a single tweet:
“Certainly links are a primary area to monitor. Been true all this year; expect to continue.”

Source:  http://www.webpronews.com/google-penguin-update-you-aint-seen-nothing-yet-2012-08

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Code changes to the Google Search Engine from June and July

http://insidesearch.blogspot.com/2012/08/search-quality-highlights-86-changes.html

The list is cryptic, but you will see there are constant monthly changes

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So you can see that Google is changing their ranking process in the attempt to make consumer searching for information a more accurate system – changing all the rules that many Web Marketers have used in the past.

Ten Painless Tactics To Earn Attention On Twitter

Hey, everyone, welcome to Whiteboard Friday. No, I am not Rand. My name is Dan Shure, and I’m an SEOmoz associate. I’m here in the MozPlex for the MozCon Conference. I’m very excited. I just flew in a little bit earlier today, and I’m going to do the Whiteboard Friday this week.

Today, we’re going to talk about the Top Ten Twitter Tactics times three. So I’ve got three lists here of ten tactics for each category that we’re going to go through. Those categories first are attention, that is getting attention onto your profile or who you are, just getting noticed by people that don’t follow you. The second is audience, so that is getting people to follow you and then maintaining that audience, and the third is action. So that is getting people to take actions from your tweets, from the people that are following you.

So let’s get right into the first one. For attention, the first thing I would say is you want to set up a profile that looks professional, that has personality, and that stands out in a way that you will get noticed. That might be a nice looking photo. That might be a clear user name, not something with a lot of underscores or weird digits in it or things that aren’t spaces. You want to have it be something that people will instantly recognize as your name.

Second, you want a contrast what’s happening out in Twitter a little bit and kind of stand out. So I’ll give you a few examples. One might be, suppose . . . so I’m a tad nervous. I’m not going to stop though. We’re doing this in one take. So, to contrast and stand out a little bit. If a lot of people around you are tweeting

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Article source: http://feedproxy.google.com/~r/seomoz/~3/pJwurMptpj0/ten-painless-tactics-to-earn-attention-on-twitter

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Article source: http://www.southfloridabusinessworld.com/2012/09/two-day-gourmet-steak-and-seafood-sale/

Watch Out for Long Title Tags

Here is the all-true story of some intriguing events that have transpired at the MozPlex in the last couple of weeks.

It all started when Jamie wanted to look up his fantastic post from last year, “Custom Reporting Using Google Analytics and Google Docs – The Ultimate Analytics Mashup.” Not having the URL committed to memory, he did what any of us might do: he Googled it.

Imagine his surprise (and my consternation) when instead of a useful, keyword-rich, call-to-actiony title, he saw this:

URL displaying in title tag

For some reason, Google was displaying the text from the unique part of the post URL, rather than the title. A quick survey of Mozzers found that several of us had seen similar results when Googling old blog posts:

wrong title tag text

But it definitely was NOT happening on all blog posts!

I’m gonna be honest with you guys: I could NOT figure this out. I checked various factors for correlation. Could rel=author be causing this? Was something happening with the way title tags were being generated on the back end of the blog? Nothing seemed to match up.

One factor that I considered, but almost dismissed, was a change in how titles are truncated. The Google Inside Search blog had just released their monthly list of algorithmic tweaks for May, including these 3 that specifically had to do with how titles display:

  • “Trigger alt title when HTML title is truncated. [launch codename "tomwaits", project codename "Snippets"] We have algorithms designed to present the best possible result titles. This change will show a more succinct title for results where the current title is so long that it gets truncated. We’ll only do this when the new, shorter title is just as accurate as the old

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    Article source: http://feedproxy.google.com/~r/seomoz/~3/fbbTiKeNZDg/long-title-tags

Were You Hit by Negative SEO?

Since Google’s “Penguin” update, hysteria over negative SEO has exploded, with people blaming it for every problem from falling rankings to their hands turning orange (Pro Tip: Check to see if you just ate a bag of Cheetos). I feel roughly the same way about post-Penguin negative SEO as I do about aliens. I’ve created the following graphic to illustrate my beliefs:

My take on aliens

Ok, maybe that sounded a little harsh, but here’s the point – while I believe negative SEO is possible – and I’ve seen a handful of cases where I’m pretty sure it was effective – it’s usually not the root cause of a ranking drop. In other words: most people who think they’ve been hit by negative SEO haven’t been. This post is an attempt to ease your fears and help you find out if you’re one of the 0.1% who really saw that UFO.

Broadly defined, “negative SEO” can mean anything malicious someone does to harm your site’s rankings. Rand’s recent video on negative SEO covers many examples and is a great recap. Within the context of the Penguin update, though, negative SEO really only means one thing – that someone has launched an organized effort to make your link profile look bad. This usually means that they’ve hit you with a ton of low-quality or clearly black-hat links across a large number of domains.

I don’t want to downplay attacks on your site. If you’ve had a security breach, such as a DDoS that is taking down your site or an SQL-injection attack that has modified your content or added outbound links, take it seriously and handle it quickly. With link-based “attacks,” though, the situation can get a lot trickier, and the cures can sometimes be worse than the disease. If

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Article source: http://feedproxy.google.com/~r/seomoz/~3/80RLSDFg5hY/were-you-hit-by-negative-seo

5 Common SEO Mistakes and How to Avoid Them

With the number of updates Google and the other search engines make to their algorithms, it can be daunting to stay current with best practices for search engine optimization (SEO). Should backlinks still be a priority? What is Google’s Penguin update and how can I stop losing traffic because of it?

But no matter how much search engines change their ranking equations, there are a number of basic SEO mistakes you’ll want to avoid. Here’s a look at the five most common errors and some advice for how you can avoid making them:

Mistake No. 1: Failing to conduct proper keyword research. 
The Internet runs on keywords. Websites show up in search engine results only when they’re relevant to keyword queries.

If you’re posting web content based on whatever you feel like writing rather than based on proper keyword research, you might be limiting your opportunities to generate search results traffic. A keyword is a word or series of words that a user enters into a search engine. To research keywords for your industry, use tools such as Google’s free Adwords Keyword Research service to look for search queries that generate an adequate volume of website results without being so competitive that your site won’t rank high in the search results.

Related: How Keyword Research Can Improve Your SEO

Mistake No. 2: Building low-value backlinks. 
Although link building can be an important part of online marketing, you won’t want to put quantity ahead of quality. Low-value backlinks — including those from spam websites, irrelevant sites or sites built solely for the purpose of disseminating links — could do damage to your site’s SEO, especially in the wake of the recent Google Penguin update.

Google Penguin is an algorithmic change designed to weed spam sites out of search results.

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Article source: http://www.entrepreneur.com/article/223882?cm_mmc=Carousel-_-223882-_-13-_-fpf