Why your audiences are so important

Good Article from SearchEngineWatch.com:

No, it’s not a misspelling or a typo – I did say audiences, plural!

Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience.

They don’t tell you that you have more than one audience!

Read the complete article: https://searchenginewatch.com/2016/06/16/why-your-audiences-are-so-important/

How to plan a website


There are many steps in planning a web site. I would like to take you through the process.

  1. The first question is why do you need a web site?  This is one question you must answer first and clearly before spending a penny to have your web site built.
  2. Create a business plan – this will take time, but it is extremely useful. The reason a business plan is useful, is because it becomes a blueprint of your business. This will provide the information about products and services for the keyword analysis. I think it is important to understand the cash flow forecast from the website as well.
  3. Select a Domain Name – Using your Main Keyword Phrase and develop many combinations of names that you would like to use. Then begin the task of checking if the domain is available. Network Solutions, Go Daddy and many other Domain registration sites are available to register a domain. You may find that your ideal domain may be taken.
  4. Locate a reputable web hosting company. This is a tough one, but speak with people whom have web sites to see if they are satisfied with the service they are getting. Pay for a yearly hosting plan – it can save some money. You may wish to get a SSL certificate that helps with Google’s Rankings algorithm .
  5. Who will build your web site? Will you undertake this task or is it easier to pay someone to create and maintain the web site. If you need a web designer, you are welcome to contact me.
  6. How will you market your web site? Will you spend the time to study how to market the web site or will you hire a search engine marketing company? Remember, people do not just show up once you build a web site.  It’s not like the movie – “The Field of Dreams”, where they say “if you build it, they will come” – that is not going to happen.  You need to spend the time to market a website like any other business.
  7. For more information about planning a website visit: http://www.smittysholdings.com/pages/How-to-plan-a-web-site.php

If wish to discuss Website Design and Internet Marketing,  Let’s talk and I will be happy to provide a quote.

South Florida Web Design and Internet Marketing by Smitty’s Holdings
(954) 423-2785

9 Simple Tips For Making An About Us Page That Works For Your Brand

For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write. It’s a shame because analytics often shows the page as one of the most frequented on any website. Imagine a ceremonial elephant adorned in his embellished head plate, raising you

To read the full article: http://feedproxy.google.com/~r/seomoz/~3/Kn80IAF3KnQ/9-simple-tips-for-making-an-about-us-page-that-works-for-your-brand

The 7 Habits of Highly Effective Search Marketers

In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true? And, what if

To read the full article: http://searchenginewatch.com/sew/how-to/2397461/the-7-habits-of-highly-effective-search-marketers

Google made some serious changes – should you?

‘Mobilegeddon’ could be bad news for 40% of top websites by  USA TODAY

LOS ANGELES — If your website traffic plummets suddenly Tuesday, you can blame it on “Mobilegeddon.”

Read the article:

Developing Web Marketing Strategies

Smitty's HoldingsDeveloping Website Marketing strategies are the foundation of getting your web site found and displayed to as many potential customers as possible. The success of being found is based on what you use to describe your services or products on your web site.

Web site marketing can be created & accomplished by any of the following:

The Internet can supply hundreds to thousands of visitors per day, 7 days per week. It works while you sleep. Marketing your website helps drive new customers and sales to your online business. The marketing takes many forms and it is the combination of these forms that will deliver the results you seek. The hardest thing to realize is where people are looking to find your product or service.

The first thing you need to do is analyze your website. Does your website accurately describe your business?

With those questions answered – Now consider:

  1. When was the last time you updated your website?
  2. Do you actively add new content on a regular basis?  Do you have any new updates for your web site?
  3. Do you want to change the look of your web site – giving it fresh new look?
  4. Did you add a new product or service in the past 3 months?
  5. Did you eliminate any products or services in the past 3 months?
  6. Did anything news worthy occur to your company that you would like everyone to know?
  7. Did you write an article or paper about a something you feel would help your company?
  8. Have you been recognized for outstanding work or activity?
  9. Do you want to increase your traffic? Convert the increase into sales inquiries, new leads or products sold ?

How many people are visiting your site daily? Is it 10, 50, 200, 500, 1000 or more visitors per day?  Is it worth adding that new information? You bet it does! This is marketing that never stops!

I would bet you want to offer your visitors the latest news about your company, prices, products and services. Your web site is one of your most precious marketing tools. It works when you are not.

Adding new content to your web site on a regular basis (weekly, bi-weekly, monthly) is the single most effective way to keep your web site fresh, the search engines happy and people coming back.

Don’t let your web site collect dust. It is the single most important marketing tool you possess and it’s working when you are not!

  • Web site marketing is about telling your story and keeping your story up to date to attract customers.
  • Writing well thought out content – content is the first crucial hurdle.
  • Add web pages about new or existing products and services.
  • Are your web pages HTML compliant for the search engine spiders? Poorly written code will prevent the search engines from finding the content of your web pages.
  • Have clients write product or service reviews – this helps you correct problems or it allows the clients to boast about their experience with your company
  • Start a blog and talk about your business by adding industry news, successful sales, testimonials, or discuss hot topics .
  • Setup Social Media pages
  • If the web site is new, start a pay per click campaign to jump start the traffic and measure the ROI so you don’t get yourself into debt over your marketing efforts.
  • Collect e-mails from your customers and start a newsletter or send out a monthly correspondence. E-mail campaigns can be very successful in keeping your brand and identity in front of your clients. This also helps your clients remember to refer your company to others
  • Review your log files to see what you are being found for and where you are getting your traffic from.

Web site marketing can be very successful, it all depends on your effort. We are experts in making your website stand out and marketing your Internet business products or services. Contact us today to find out how we can help you.

Smitty’s Holdings, Inc.
Phone: (954) 423-2785

Smitty's Holdings - for Developing Website Marketing strategies and getting your web site found in the search engines

Facebook Is Tracking What You Do

Facebook Is Tracking What You Buy to Provide Marketers Better Ad Analytics
By Josh Wolford From WebProNEWS

Facebook’s already tenuous relationship with its users over privacy and the sharing of personal information has a new wrinkle, as it looks like Facebook has waded into the retail sales tracking business.

According to The Financial Times, Facebook has already measured the effectiveness of a few dozen ad campaigns with the help of a data mining company called Datalogix. Measuring the effectiveness of ad campaigns may seem innocuous at first, but it gets a little trickier when you learn that the measuring process involves matching Facebook user data on ad impressions with retail data mined from nearly every household in the United States.

Read the rest of the article:

YouTube Ranking Factors

Hi, my name is Jeff McRitchie from MyBinding.com, and today we’re going to be talking about how to get your videos to rank better on YouTube and specifically YouTube ranking factors. We’re going to cover 12 specific YouTube ranking factors, kind of in 2 different categories.

The first category would be

To read the full article: http://feedproxy.google.com/~r/seomoz/~3/AGV_IKRf2AA/youtube-ranking-factors-whiteboard-friday

8 Link Building Tips

Hi SEOmoz fans. I’m Paddy, I work at Distilled. Welcome to another edition of Whiteboard Friday. We’re going to go through eight link building tips in eight minutes. I’ve just presented at MozCon, and we did 35 ways to get links in 35 minutes. This is a lot shorter, but

To read the full article: http://feedproxy.google.com/~r/seomoz/~3/JW3NduSZC3g/eight-link-building-tips-whiteboard-friday

Best SEO Practices for Twitter and Facebook

It is vicious that we optimize your amicable participation so that people can find we easily. You know that it is critical to do that; however, we should also have an bargain of because it is so important.

If we don’t start out by carrying a transparent bargain of because it

To read the full article: http://www.business2community.com/seo/best-seo-practices-for-twitter-and-facebook-0266572