Sep 01 2010
Digg is Back Online!
Well after a long upgrade, Digg is back. It looks like they figured out way to slide some sponsor ads into your saved Diggs.
Looks like there was a little bit of change in the menu, but looks good.
Sep 01 2010
Well after a long upgrade, Digg is back. It looks like they figured out way to slide some sponsor ads into your saved Diggs.
Looks like there was a little bit of change in the menu, but looks good.
Aug 31 2010
I ran across these Google Analytics Videos on YouTube. I find them useful.
Google Analytics Interface Tutorial
From Google
Beginning Analytics: Interpreting and Acting on Your Data
From Google
Advanced Techniques in Google Analytics
From Google
Jun 02 2010
| Some days ago, Chitika, a search based online advertising network, published some new numbers about the value of a listing on Google. They analyzed a sample of 8,253,240 impressions across their network in May, 2010.
The first result in Google gets as many visitors as position 2-4 combined
Result number 10 gets 143% more clicks than result number 11
How to judge the financial value of your Google rankings
Being listed on Google’s first result page for the right keywords greatly contributes to the financial success of your business. Use IBP’s Top 10 Optimizer to get your website on Google’s first result pages for the keywords of your choice. “Copyright Axandra.com – Web site promotion software“ |
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May 22 2010
Eight things you can do to show search engines your most important pages
| How can you get search engines to display the web pages with the best conversion rate in the search results and what can you do to to make sure that unwanted pages are not listed?
Depending on how your website’s navigational links are structured, some pages can get higher rankings than others. Here are eight things that you can do to guide search engines to the most important pages of your website: 1. Make the web pages easy to find
2. Link from your own pages to your own pages
3. Use the right keywords in your navigational links
4. Use absolute links on your website
5. Use the nofollow attribute
6. Remove unnecessary links
7. Exclude irrelevant and duplicate pages from indexing
8. Recover lost pages
Optimizing the links on your own website improves the position of your web pages in search engines. In addition to optimizing the links, you should also optimize the content of your web pages to make sure that Google and other search engines list your website for the right keywords. Copyright Axandra.com – Web site promotion software“ |
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Apr 26 2010
Cybercriminals increase Internet advertising click fraud
By Byron Acohido, USA TODAY
Click fraud is on the rise, as cybergangs step up the use of infected PCs to divert advertising dollars into their hands.
In the first three months of this year, 17% to 29% of clicks to online ads were fraudulent, according to separate estimates by Click Forensics and Anchor Intelligence, leading suppliers of click fraud detection technology. That’s up from 15% to 25% in fourth-quarter 2009.
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Apr 09 2010
Stay in Touch with E-mail Newsletters
I ran across a nice Article to share about E-mail Newsletters. Newsletters are a great way to stay in touch with all your clients sharing your thoughts, opinions and ideas to help them with their businesses. Some people use e-mail newsletters to promote new services or products as well as communicating the latest changes in a business or market segment.
From SBTV.com
Email newsletters have amazing potential. When done well, they keep you connected to the people who mean the most to your business or organization and help to build their confidence in your brand. In addition, great e-newsletters help drive repeat business, new sales, event attendance, donations, and more.
So what makes an excellent email newsletter? There are four essential ingredients
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Mar 04 2010
Approved by The Standing Committee on Advertising
(January 1, 2010)
Effective July 1, 2010, lawyer and law firm websites must comply with the general lawyer advertising requirements set forth in Rule 4-7.2, Rules Regulating The Florida Bar. Although websites must comply with these requirements, they are not required to be filed with The Florida Bar for review. Rule 4-7.8(f), Rules Regulating The Florida Bar. The Florida Bar Board of Governors has adopted a policy that The Florida Bar will not accept voluntary filings of the entire contents of a lawyer or law firm website, although staff of the Ethics and Advertising Department will respond to specific questions involving a specific phrase or image to be included on a website. To make such an inquiry, please call the Ethics and Advertising Department at (800) 235-8619.
Click here for the Guidelines for Lawyer and Law Firm Websites
Lawyer advertising and business solicitation are strictly regulated by The Florida Bar. Lawyer advertising can provide crucial information about legal rights and increases access to lawyers for the public. Visit this link for more information: Advertising Regulation
Guidelines for social networking sites
Guidelines for video sharing sites
Examples of complying and noncomplying ads
Quick Reference Checklist – Websites
Quick Reference Checklist – Direct E-mail Ads
Quick Reference Checklist – Other Internet Ads
The Handbook on Lawyer Advertising and SolicitationThe handbook has been updated to include the most recent amendments to the lawyer advertising rules, including changes to Rule 4-7.6 on computer accessed communications (effective January 1, 2010) and changes to other lawyer advertising rules from the 2008 Master Rules filing (effective February 1, 2010). The quick reference checklists have been updated to include these amendments as well. To obtain the full handbook, please download both the handbook
and the examples of complying and noncomplying ads.
The Florida Bar
651 E. Jefferson Street
Tallahassee, FL 32399-2300
(850) 561-5600
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Feb 19 2010
I received this e-mail notice about the upcoming changes concerning Yahoo and Microsoft Search Alliance.
=================
Dear Advertiser,
Yahoo! and Microsoft have now received regulatory clearance to form a search alliance. This is a significant milestone and an exciting first step in our combined effort to help you reach even more customers with greater ease and efficiency.
What’s Ahead
There will be no immediate changes to your Yahoo! Search Marketing account. Both companies are committed to making this transition as seamless and beneficial to you as possible. Our aim is a high quality transition of advertisers and partners in at least the U.S. prior to the 2010 holiday season. However, we may wait until 2011 if we determine this will be more effective. Approximately three months in advance, we’ll begin providing you with detailed information about what to expect and how we will assist you.
How the Yahoo! and Microsoft Search Alliance Will Benefit You
Once implemented, the Yahoo! and Microsoft Search Alliance will enable you to:
Reach more customers.
| • | Reach up to 150 million searchers1 and get approximately 62% more search volume2 than on Yahoo! alone through a new, unified search marketplace combining the Yahoo! and Microsoft networks. |
| • | To help drive future growth in search volume, Yahoo! will continue to significantly enhance the search experience on our leading web properties. |
Save valuable time and effort.
| • | You’ll log into one place–Microsoft’s adCenter–to manage campaigns, for greater efficiency and a better ROI. |
| • | With just one buy, you’ll reach users on Yahoo! and Microsoft sites, as well as other premium partner sites. |
Benefit from rapid innovation.
| • | Yahoo! will deliver new features and innovations to the world’s favorite online destinations, content, and web products used by hundreds of millions of consumers to connect to the people and things that matter to them most. |
| • | Microsoft will innovate the underlying technologies that drive high quality algorithmic and paid search results. |
We appreciate your business and look forward to bringing the benefits of the Yahoo! and Microsoft Search Alliance to you. In the meantime, please refer to the resources below:
» Yahoo! and Microsoft Search Alliance website | » Yahoo! Transition Center
Sincerely,
Your Partners at Yahoo!
1. comScore custom data, December 2009
2. comScore qSearch December, 2009
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Feb 18 2010
Link building is a process that never ends. You may want to spend as much time as you can looking for opportunities to place a link on other websites to yours.
There are many ways to conduct link building, But be warned – there are the right ways and wrongs ways to build incoming links.
Places to avoid:
Check each site before posting or consider before placing your good name on a website. This part of web marketing is getting abit more complicated each month with the changes to the Main Search Engines.
Market Your Web Site Wisely…
Other websites for more information:
131 (Legitimate) Link Building Strategies – http://searchenginewatch.com/2160301
101 Ways to Build Link Popularity – http://www.seobook.com/archives/001792.shtml
Feb 17 2010
Are you the type of business person that likes getting phone calls from your website?
Do you get worried when the calls stop? You should.
I have clients call me all the time when their business slows down. I normally check the Web Analytics to see if the traffic decreased and if there were any economic changes that could affect their visitor traffic. I talk with my clients to see when this started then try to piece together a picture of what is going on and create a plan to get that traffic back.
I notice that several things need to be in place:
These are but a few ideas – but you need to look over your website on a regular basis and keep checking your web analytics.
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