Sep 01 2010
Digg is Back Online!
Well after a long upgrade, Digg is back. It looks like they figured out way to slide some sponsor ads into your saved Diggs.
Looks like there was a little bit of change in the menu, but looks good.
Aug 31 2010
Google Analytics Videos
I ran across these Google Analytics Videos on YouTube. I find them useful.
Google Analytics Interface Tutorial
From Google
Beginning Analytics: Interpreting and Acting on Your Data
From Google
Advanced Techniques in Google Analytics
From Google
Jun 02 2010
Is the first Result on Google Worth it?
How many clicks does the first result on Google get?
| Some days ago, Chitika, a search based online advertising network, published some new numbers about the value of a listing on Google. They analyzed a sample of 8,253,240 impressions across their network in May, 2010.
The first result in Google gets as many visitors as position 2-4 combined
Result number 10 gets 143% more clicks than result number 11
How to judge the financial value of your Google rankings
Being listed on Google’s first result page for the right keywords greatly contributes to the financial success of your business. Use IBP’s Top 10 Optimizer to get your website on Google’s first result pages for the keywords of your choice. “Copyright Axandra.com – Web site promotion software“ |
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May 22 2010
Show Your Most Important pages
Eight things you can do to show search engines your most important pages
| How can you get search engines to display the web pages with the best conversion rate in the search results and what can you do to to make sure that unwanted pages are not listed?
Depending on how your website’s navigational links are structured, some pages can get higher rankings than others. Here are eight things that you can do to guide search engines to the most important pages of your website: 1. Make the web pages easy to find
2. Link from your own pages to your own pages
3. Use the right keywords in your navigational links
4. Use absolute links on your website
5. Use the nofollow attribute
6. Remove unnecessary links
7. Exclude irrelevant and duplicate pages from indexing
8. Recover lost pages
Optimizing the links on your own website improves the position of your web pages in search engines. In addition to optimizing the links, you should also optimize the content of your web pages to make sure that Google and other search engines list your website for the right keywords. Copyright Axandra.com – Web site promotion software“ |
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Apr 26 2010
Click Fraud
Cybercriminals increase Internet advertising click fraud
By Byron Acohido, USA TODAY
Click fraud is on the rise, as cybergangs step up the use of infected PCs to divert advertising dollars into their hands.
In the first three months of this year, 17% to 29% of clicks to online ads were fraudulent, according to separate estimates by Click Forensics and Anchor Intelligence, leading suppliers of click fraud detection technology. That’s up from 15% to 25% in fourth-quarter 2009.
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Apr 09 2010
E-mail Newsletters Can Increase Traffic
Stay in Touch with E-mail Newsletters
I ran across a nice Article to share about E-mail Newsletters. Newsletters are a great way to stay in touch with all your clients sharing your thoughts, opinions and ideas to help them with their businesses. Some people use e-mail newsletters to promote new services or products as well as communicating the latest changes in a business or market segment.
From SBTV.com
Email newsletters have amazing potential. When done well, they keep you connected to the people who mean the most to your business or organization and help to build their confidence in your brand. In addition, great e-newsletters help drive repeat business, new sales, event attendance, donations, and more.
So what makes an excellent email newsletter? There are four essential ingredients
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Mar 04 2010
Florida Lawyers and Law Firm Websites Face New Changes
Guidelines for Florida Lawyer and Law Firm Websites
Approved by The Standing Committee on Advertising
(January 1, 2010)
Effective July 1, 2010, lawyer and law firm websites must comply with the general lawyer advertising requirements set forth in Rule 4-7.2, Rules Regulating The Florida Bar. Although websites must comply with these requirements, they are not required to be filed with The Florida Bar for review. Rule 4-7.8(f), Rules Regulating The Florida Bar. The Florida Bar Board of Governors has adopted a policy that The Florida Bar will not accept voluntary filings of the entire contents of a lawyer or law firm website, although staff of the Ethics and Advertising Department will respond to specific questions involving a specific phrase or image to be included on a website. To make such an inquiry, please call the Ethics and Advertising Department at (800) 235-8619.
Click here for the Guidelines for Lawyer and Law Firm Websites
Lawyer advertising and business solicitation are strictly regulated by The Florida Bar. Lawyer advertising can provide crucial information about legal rights and increases access to lawyers for the public. Visit this link for more information: Advertising Regulation
Guidelines for social networking sites
Guidelines for video sharing sites
Examples of complying and noncomplying ads
Quick Reference Checklist – Websites
Quick Reference Checklist – Direct E-mail Ads
Quick Reference Checklist – Other Internet Ads
The Handbook on Lawyer Advertising and SolicitationThe handbook has been updated to include the most recent amendments to the lawyer advertising rules, including changes to Rule 4-7.6 on computer accessed communications (effective January 1, 2010) and changes to other lawyer advertising rules from the 2008 Master Rules filing (effective February 1, 2010). The quick reference checklists have been updated to include these amendments as well. To obtain the full handbook, please download both the handbook
and the examples of complying and noncomplying ads.
The Florida Bar
651 E. Jefferson Street
Tallahassee, FL 32399-2300
(850) 561-5600
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Feb 19 2010
A Notice about the Yahoo & Microsoft Search Alliance
I received this e-mail notice about the upcoming changes concerning Yahoo and Microsoft Search Alliance.
=================
Dear Advertiser,
Yahoo! and Microsoft have now received regulatory clearance to form a search alliance. This is a significant milestone and an exciting first step in our combined effort to help you reach even more customers with greater ease and efficiency.
What’s Ahead
There will be no immediate changes to your Yahoo! Search Marketing account. Both companies are committed to making this transition as seamless and beneficial to you as possible. Our aim is a high quality transition of advertisers and partners in at least the U.S. prior to the 2010 holiday season. However, we may wait until 2011 if we determine this will be more effective. Approximately three months in advance, we’ll begin providing you with detailed information about what to expect and how we will assist you.
How the Yahoo! and Microsoft Search Alliance Will Benefit You
Once implemented, the Yahoo! and Microsoft Search Alliance will enable you to:
Reach more customers.
| • | Reach up to 150 million searchers1 and get approximately 62% more search volume2 than on Yahoo! alone through a new, unified search marketplace combining the Yahoo! and Microsoft networks. |
| • | To help drive future growth in search volume, Yahoo! will continue to significantly enhance the search experience on our leading web properties. |
Save valuable time and effort.
| • | You’ll log into one place–Microsoft’s adCenter–to manage campaigns, for greater efficiency and a better ROI. |
| • | With just one buy, you’ll reach users on Yahoo! and Microsoft sites, as well as other premium partner sites. |
Benefit from rapid innovation.
| • | Yahoo! will deliver new features and innovations to the world’s favorite online destinations, content, and web products used by hundreds of millions of consumers to connect to the people and things that matter to them most. |
| • | Microsoft will innovate the underlying technologies that drive high quality algorithmic and paid search results. |
We appreciate your business and look forward to bringing the benefits of the Yahoo! and Microsoft Search Alliance to you. In the meantime, please refer to the resources below:
» Yahoo! and Microsoft Search Alliance website | » Yahoo! Transition Center
Sincerely,
Your Partners at Yahoo!
1. comScore custom data, December 2009
2. comScore qSearch December, 2009
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Feb 18 2010
Link Building 101
Link building is a process that never ends. You may want to spend as much time as you can looking for opportunities to place a link on other websites to yours.
There are many ways to conduct link building, But be warned – there are the right ways and wrongs ways to build incoming links.
- The best way to build links is to hand submit to the main search engines, directories and other websites willing to exchange links. This is the easiest way and it can take time, but the links can be well worth it.
- Create an XML files for the major Search Engines to get all your web pages submitted at one time – this works very well. The XML file is a common formatted file that can be submitted via a ping or you can set up an account for each Search Engine to submit to.
- Start your own Blog and supply your own content – if your blog is configured correctly it will drive more traffic to your website. Search Engines do enjoy fresh content and other websites may link to your articles – creating the type of links you want.
- Commenting on Blogs and Forums with a link in your signature file is another nice way to garner incoming links – if the blog or forum does not block with a rel=”no follow” for their links
- Writing articles and posting on many of the free article distribution websites is an excellent way to build incoming links, be sure you include your website link in the article.
- Of course th Social Networks are very good to use, but caution needs to be made not posting a lot of spammy posts, twitter, Facebook and Myspace are the larger audience sites
- Press Releases are very effective. The major issue is being careful on how it is written and which service you use to post it. I would look at other press releases for similar subjects to get an idea of the layout before writing one.
- I guess the latest in incoming link marketing is Video. YouTube is the big video content provider, but there are many new ones popping up. Create your video and be sure to ad a link back to your website when posting.
Places to avoid:
- Avoid Link farms – they seem easy to use and post, but this has a double edge cut, first the search engines dislike link farms – so it could just lower your ranking being on those sites. The other cut – is that you just signed yourself up to a ton of spam. Your e-mail address will be on every marketing list from here to China.
- Guest books use to be a big attraction – like 10 years ago, but became a bullseye for every automated bot to post drugs to porn. Avoid them – they will not do much for you.
- Google does not like paid listings with other websites – although I find that quite hypocritical, because Google offers Adwords which is a paid listing on theirs. Although some paid listings work fine on other sites – so just use caution and good judgment.
- If you have a Social Network Account – avoid spamming you friends and people that are following you – your followers will leave – no one likes getting spammed.
- Avoid automated linking building software that will post your site everywhere. It will hurt your rankings. Search engines like seeing a slow progressive building approach, not suddenly having 2000 incoming links – big red flag.
Check each site before posting or consider before placing your good name on a website. This part of web marketing is getting abit more complicated each month with the changes to the Main Search Engines.
Market Your Web Site Wisely…
Other websites for more information:
131 (Legitimate) Link Building Strategies – http://searchenginewatch.com/2160301
101 Ways to Build Link Popularity – http://www.seobook.com/archives/001792.shtml
Feb 17 2010
Does Your Website Make the Phone Ring?
Are you the type of business person that likes getting phone calls from your website?
Do you get worried when the calls stop? You should.
I have clients call me all the time when their business slows down. I normally check the Web Analytics to see if the traffic decreased and if there were any economic changes that could affect their visitor traffic. I talk with my clients to see when this started then try to piece together a picture of what is going on and create a plan to get that traffic back.
I notice that several things need to be in place:
- Have your phone number visible on the website – normally in the header.
- Be sure to have a contact form on your website to send e-mailed requests.
- Do not place your e-mail address on the web apge unless you want to have your e-mail address harvested by the giant spam machines out there.
- Are you adding new content on a regular basis? – You need to keep your website up to date.
- Is your web hosting working properly? Does your website ever go down and how often? Did you have web site monitoring in place?
- Do you have call to actions in place? Like asking people to call or contact you for that special you posted?
These are but a few ideas – but you need to look over your website on a regular basis and keep checking your web analytics.
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