Webmaster Tools Search Queries data is now available in Google Analytics

Posted by Christina Chen, Product Manager – Tuesday, October 04, 2011
Webmaster level: All

Earlier this year we announced a limited pilot for Search Engine Optimization reports in Google Analytics, based on Search queries data from Webmaster Tools. Thanks to valuable feedback from our pilot users, we’ve made several improvements and are pleased to announce that the following reports are now publicly available in the Traffic Sources section of Google Analytics.

  • Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries
  • Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
  • Geographical Summary: impressions, clicks, and CTR by country

All of these Search Engine Optimization reports offer Google Analytics’ advanced filtering and visualization capabilities for deeper data analysis. With the secondary dimensions, you can view your site’s data in ways that aren’t available in Webmaster Tools.

To enable these Search Engine Optimization reports for a web property, you must be both a Webmaster Tools verified site owner and a Google Analytics administrator of that Property. Once enabled, administrators can choose which profiles can see these reports.

If you have feedback or suggestions, please let us know in the Webmaster Help Forum.



“ I hired Lee to help me create a blog template that matched the theme of my website.  There were 3 things that impressed me about working with him.

The first was his overall level of commitment and professionalism. He always managed my expectations and made sure to deliver when he said he would.

The second was his work.  My template looks great.  He even added features to the blog to link to my website that were great ideas that never occurred to me to do.  He just did it.

Thirdly, his price is very reasonable.  What I liked best is that he first assesses the level of effort to complete the project and gives you an estimate of the cost.  That way there are no surprises.

I plan to hire Lee again in the future and recommend him highly to anyone who is looking for a professional who is fair, committed and reasonable.”

Thanks again, Lee for all your help.


Alicia Blain, CEO
The Millennial Lab