Category Archives: SEO

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings

The problem with getting links and optimizing these individual pages is that you’re only getting a page to rank for one particular term or maybe a couple of different terms, versus a group of keywords in a topic that might all be very well-served by the same content, by the

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Article source: http://feedproxy.google.com/~r/seomoz/~3/id0FsOPvyvw/topics-people-over-keywords-rankings-whiteboard-friday

Hummingbird’s Unsung Impact on Local Search

From SEOMoz – Though I no longer actively consult for clients, there seems to have been a significant qualitative shift in local results since Google’s release of Hummingbird that I haven’t seen reported on search engine blogs and media outlets. The columns I have seen have generally espoused

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Article source: http://feedproxy.google.com/~r/seomoz/~3/oEI2FeTM8pU/local-hummingbird-results

How to Build Your Own Mass Keyword Difficulty Tool

Despite keywords being slightly out of fashion, thanks to the whole (not provided) debacle, it remains the case that a large part of an SEO’s work revolves around discovering opportunity and filling that same opportunity with content to rank.

When you are focusing on smaller groups of terms, there are plenty

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Article source: http://feedproxy.google.com/~r/seomoz/~3/om-vD15FtsE/build-your-own-mass-keyword-difficulty-tool

Panic Stations! A Case Study on How to Handle an Important Page Disappearing from Google

From SEOMoz

“This post runs through the steps that I took to resolve the issue. I acted methodically yet swiftly, and in doing so managed to get the homepage back in Google’s index (and – with it – its former rankings) in less than 12 hours.”

 

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Article source: http://feedproxy.google.com/~r/seomoz/~3/M5dZem9FpQI/panic-stations-how-to-handle-an-important-page-disappearing-from-google-case-study

9 Lessons from an $11m Marketing Campaign

As content marketers, those kind of engagement statistics seem incredible. Admittedly, brand marketers have much bigger budgets, but as content marketers, what can we learn from brand marketers about creating, launching and promoting content?

 

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Article source: http://feedproxy.google.com/~r/seomoz/~3/s8V2yoauNBo/9-lessons-from-11-million-dollar-marketing-campaign

Was There a November 14th Google Update?

On the morning of Friday, November 15th, we woke up to a substantial one-day temperature spike on MozCast. Digging in, there were no signs of a glitch, and it seemed to hit across multiple IPs. The 30-day history looks like this:

Webmaster chatter seemed normal and Google has not confirmed

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Article source: http://feedproxy.google.com/~r/seomoz/~3/GylVc_2TXrw/was-there-a-november-14th-google-update

Checkout Page Optimization: Just Follow the F.A.C.T.S.

Editor’s note: This post was co-authored by Joost de Valk and his brother Thijs de Valk.

At Yoast, we’ve recently written about how we’ve drastically changed our checkout page. This process and our findings gave us the idea to do a

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Article source: http://feedproxy.google.com/~r/seomoz/~3/D3fk9_NkTlU/checkout-page-optimization-just-follow-the-facts

Automate Your SEO Reporting by Exporting Your Leads into Excel

For any SEO who collects email leads from web forms, the dreaded part of their existence tends to be the end of the month, when it comes to reporting conversion results to clients—verifying,

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Article source: http://feedproxy.google.com/~r/seomoz/~3/BtkbNd0uBQk/automate-seo-reporting-export-leads-into-excel

SEO in 2014: How to Prepare for Google’s 2014 Algorithm Updates

It has been an impossibly eventful year in terms of updates from Google. Major 2013 changes enclosed serve releases of Penguin and Panda, Hummingbird holding flight, and a change divided from providing keyword information interjection to encrypted search.

 

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Article source: http://searchenginewatch.com/article/2308896/SEO-in-2014-How-to-Prepare-for-Googles-2014-Algorithm-Updates

Remarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome

Today, I’ll share with you a case study on how we used remarketing to make our content marketing

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Article source: http://feedproxy.google.com/~r/seomoz/~3/L6ald1XKCs0/remarketing-how-to-make-your-content-marketing-seo-up-to-7x-more-awesome