How to Stop Spam Bots from Ruining Your Analytics Referral Data

by SEOMoz

A few months back, my agency started seeing a referral traffic spike in our Google Analytics account. At first, I got excited. Someone is linking to us and people are clicking. Hooray!

Wrong! How very, very wrong. As I dug deeper, I saw that most of this referral traffic was

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Article source: http://feedproxy.google.com/~r/seomoz/~3/1axZr_QJnwc/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data

The Absolute Beginner’s Guide to Google Analytics

A very good article by SEOMoz

If you don’t know what Google Analytics is, haven’t installed it on your website, or have installed it but never look at your data, then this post is for you. While it’s hard for many to believe, there are still websites that are not using

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Article source: http://feedproxy.google.com/~r/seomoz/~3/E2tBMEXbmTQ/absolute-beginners-guide-to-google-analytics

How [and Why] to Build a Booming Facebook Group

By SEOMoz

Over the last 2 months, I’ve driven well over 6,000 organic Facebook visits to my site.

It’s not coming from a Facebook Page; it’s coming from a Facebook Group.

Several months ago I started my own Group, Digital Marketing Questions — this week we hit 3,000 active,

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Article source: http://feedproxy.google.com/~r/seomoz/~3/WAzmjDAMM6w/how-to-build-a-facebook-group

Google Keyword Planner’s Dirty Secrets

Sometimes our best data sources aren’t exactly up to par. While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing keyword research, the reality is that the data is often untrustworthy and should be viewed with great skepticism.

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Article source: http://feedproxy.google.com/~r/seomoz/~3/OEV7Ub3LtRQ/google-keyword-planner-dirty-secrets

9 Simple Tips For Making An About Us Page That Works For Your Brand

For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write. It’s a shame because analytics often shows the page as one of the most frequented on any website. Imagine a ceremonial elephant adorned in his embellished head plate, raising you

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15 SEO Best Practices for Structuring URLs

It’s been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it’s high time to revisit. But, an important caveat before we begin: the optimal structures and practices I’ll be describing in the tips below are

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Article source: http://feedproxy.google.com/~r/seomoz/~3/QTqcY57JLs4/15-seo-best-practices-for-structuring-urls

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms.

This article shows how different social

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Article source: http://feedproxy.google.com/~r/seomoz/~3/F2eDXp5m4L8/how-hashtags-work-on-twitter-instagram-google-plus-pinterest-facebook-tumblr-and-flickr

Why No One Pays Attention to Your Marketing

Ever mass-deleted a bunch of impersonal emails from your inbox? Brand fatigue is a real threat to your marketing strategy. In today’s Whiteboard Friday, Rand discusses why brands become “background noise” and how you can avoid it.

For reference, here’s a still of this week’s whiteboard. Click on it to

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Article source: http://feedproxy.google.com/~r/seomoz/~3/PN9tTYJU3J8/why-no-one-pays-attention-to-your-marketing-whiteboard-friday

How Much Keyword Repetition is Optimal

With all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I’m targeting a particular keyword, where and how often should I use that in the front and back ends of my page? In today’s Whiteboard Friday,

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Article source: http://feedproxy.google.com/~r/seomoz/~3/OxB4nV3K7HE/how-much-keyword-repetition-is-optimal-whiteboard-friday

The Why, What, and How of Blogger Outreach for Your Clients

I. Why you should care about blogger outreach

Outreach let’s you tap into influencers’ reach and communities to get the right niche of people talking about your business, which ultimately impacts product/service trust and consumer purchasing behavior.

But, unless you’re a smooth talker (which, I’m definitely not), then this elevator pitch won’t

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Article source: http://feedproxy.google.com/~r/seomoz/~3/SnCVU-fM0TI/blogger-outreach-for-your-clients