Blog Archives

When Is a Blog the Right Form of Content Marketing?

According to the experts, a blog will solve all your Internet woes. Blogging will increase your traffic, expand your audience, improve your engagement, position you as an authority, and allow you to shape the message in your space.    

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The Rules of Link Building

One thing I’ve heard internet marketers talk about for years is the idea of doing what works. For a long time, there was no referee on the court. Google was just absent, and people were doing whatever they wanted. People

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How to Rebrand Your Social Media Accounts

Remember when Moz rebranded way back in May 2013? (Seems like a lifetime ago for this Mozzer, but, alas: startup life.) Well, since then a ton of you have reached out in our QA forum and on social media to

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How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about how Google connects keyword relevance to websites, particularly how they do this beyond just the domain name. Obviously, for a long time Google looked

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Make Facebook’s Algorithm Change Work For You, Not Against You

Recently, many Facebook page admins have experienced a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital. To best understand how to make a

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31 Link Building Tactics Discovered From Competitive Analysis

On the Moz blog there’s always been a large discussion around competitive analysis. From how to conduct competitive analysis using Google docs to in depth articles about competitive link analysis using Excel, or even just the fact that Moz has

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Free Local SEO Tools that Belong in Your Kit

By SEOMoz Today I’m popping open my personal tool kit to share a list of my favorite free local SEO tools. The creators of these tools range from one-person shops to the United States government, and I’m grateful for the

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How to Create a Prioritized SEO Action Plan

If you spend a few hours on any SEO blog, you’ll learn all about how to review a website, identify SEO problems, and propose solutions. But proposing solutions alone doesn’t get them fixed. Clients and managers will be much more

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Machine Learning for SEOs

Since the Panda and Penguin updates, the SEO community has been talking more and more about machine learning, and yet often the term still isn’t well understood. We know that it is the “magic” behind Panda and Penguin, but how

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Simplify Your Inbound Marketing Process: Focus on Content Assets

From SEOMoz – Content ties everything in the digital marketing realm together—that’s why it is king. Content creation has been the core part of my blog/business’ inbound marketing strategy this year, which was around 70% of my entire marketing effort.

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