​How to Create Images That Attract & Convince Your Target Niche

Great article by SEOMoz

Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.

Studies show that people understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will choose to believe what they see. Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all marketers are looking for.

Read more … http://feedproxy.google.com/~r/seomoz/~3/4aCl4RxwGBY/how-to-create-images-that-attract-convince-your-target-niche

 

One Formula to Rule Them All: SEO Data Analysis Made Easy in Excel

By SEOMoz
Working in SEO, I always find myself poring over data and looking for ways to expedite the analysis process. Analyzing data can often be tedious, mind-numbing, and boring work, so anything that can be done to speed up finding that needle in the haystack is almost always a good idea. A few months ago, I began using a formula in Excel to categorize data and I’m constantly finding new ways to use it.

Read more… http://feedproxy.google.com/~r/seomoz/~3/tj0qwVD5mEw/one-formula-seo-data-analysis-made-easy-excel

HTTPS Tops 30%: How Google Is Winning the Long War

By SEOMoz

It’s been almost two years (August 2014) since Google announced that HTTPS was a ranking signal. Speculation ran rampant, as usual, with some suggesting there was little or no benefit to switching (and possibly significant risk) while others rushed to sell customers on making the HTTPS

---------------------------------------------------------------------------------------------
To read the full article: http://feedproxy.google.com/~r/seomoz/~3/qwhSiNyOw2I/https-tops-30-how-google-is-winning-the-long-war

Title Tag Length Guidelines: 2016 Edition

For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles:

 

This naturally begs the question —

---------------------------------------------------------------------------------------------
To read the full article: http://feedproxy.google.com/~r/seomoz/~3/JTRxsrcbsMs/title-tag-length-guidelines-2016-edition

The 9 Most Common Local SEO Myths, Dispelled

[Estimated read time: 7 minutes]

I regularly hear things in the Local SEO world that many people believe, but which are completely false. I wanted to put some of these myths to rest by listing out the top 9 Local SEO myths that I run into most frequently.

1. Deleting your

---------------------------------------------------------------------------------------------
To read the full article: http://feedproxy.google.com/~r/seomoz/~3/o-ksezirhrI/9-most-common-local-seo-myths-dispelled

Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand

At Wayfair.com, we conduct a lot of SEO tests. We’re constantly measuring and evaluating our strategies, some of which were shared in our last post for YouMoz, Accidental SEO Tests: When On-Page Optimization Ceases to Matter. Sometimes, however, we stumble across what we call “accidental SEO tests.” This

---------------------------------------------------------------------------------------------
To read the full article: http://feedproxy.google.com/~r/seomoz/~3/GZ-xYDK2kPk/accidental-seo-tests-how-301-redirects-are-likely-impacting-your-brand

What You Need to Know About Accelerated Mobile Pages (AMPs)

You may have heard the term “AMPs” thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week’s British Whiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details.

---------------------------------------------------------------------------------------------
To read the full article:
http://feedproxy.google.com/~r/seomoz/~3/U3x2IGKj4UM/accelerated-mobile-pages-whiteboard-friday

Match Your Local SEO to Your Business Type with the Local SEO Checklist

Is your brand visible to potential customers? If you’re a local business and you haven’t nailed down your local SEO, you’re missing the opportunity to be seen when that customer searches on desktop or on mobile.

But local SEO isn’t some mysterious entity. It’s a series of concerted steps. And we

---------------------------------------------------------------------------------------------
To read the full article: http://feedproxy.google.com/~r/seomoz/~3/ccMjCPa8E0o/local-seo-checklist

The Step-by-Step Guide to Turning Link Prospectors into Lead Generators

Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out

---------------------------------------------------------------------------------------------
To read the full article: http://feedproxy.google.com/~r/seomoz/~3/nnkvgAeCJiU/link-prospectors-into-lead-generators

How to Stop Spam Bots from Ruining Your Analytics Referral Data

by SEOMoz

A few months back, my agency started seeing a referral traffic spike in our Google Analytics account. At first, I got excited. Someone is linking to us and people are clicking. Hooray!

Wrong! How very, very wrong. As I dug deeper, I saw that most of this referral traffic was

---------------------------------------------------------------------------------------------
To read the full article: http://feedproxy.google.com/~r/seomoz/~3/1axZr_QJnwc/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data