Category Archives: Search Engines

11 Must-Measure KPIs for Content Marketing Success

The search community has always been infatuated with content in one format or another, and the saying “Content is King” isn’t exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. Content marketing, when

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Article source: http://searchenginewatch.com/article/2309481/11-Must-Measure-KPIs-for-Content-Marketing-Success

Machine Learning Basics for Better Content & SEO Results

We’ve all heard the terms “machine learning” and “learning algorithms”, but how much do you really understand about them? Do you understand what they’re capable of learning and how they go about it? If not, it’ll be helpful to any SEO or content writer to understand… because they’re the ones

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Article source: http://searchenginewatch.com/article/2309483/Machine-Learning-Basics-for-Better-Content-SEO-Results

A Guide to Google AdWords Bid Adjustments & 10 Top Strategies

In “Google AdWords Bidding Strategies: The Complete Guide” we covered many bidding strategies in a Google AdWords account that can be applied at the campaign settings and even flexible bidding strategies that work down to the ad group and keyword level.

 

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Article source: http://searchenginewatch.com/article/2309490/A-Guide-to-Google-AdWords-Bid-Adjustments-10-Top-Strategies

Google Glass Not Welcome in Seattle Diner

A Seattle diner¬†has banned its customers from wearing Google Glass, as one visitor found out the hard way….¬†

 

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Article source: http://searchenginewatch.com/article/2316534/Google-Glass-Not-Welcome-in-Seattle-Diner

Google Whipped by Censorship Ruling in Max Mosley S&M Case

After a lengthy battle in a French court over unwanted SM pictures showing in Google search results, former president of Formula One racing Max Mosley beat Google in a ruling that said the search engine was to “remove and cease, for a period of five years beginning two months after

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Article source: http://searchenginewatch.com/article/2305996/Google-Whipped-by-Censorship-Ruling-in-Max-Mosley-SM-Case

The Role of #Hashtags in Social Media and Search

life-of-a-hashtag

By now everyone has seen or heard hashtags used. Yes, I said ‘heard’ because hashtags have now infiltrated contemporary culture and advertising campaigns. One blogger recently ranted in a blog post about how the hashtag is ruining the English Language. Regardless of

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Article source: http://searchenginewatch.com/article/2305444/The-Role-of-Hashtags-in-Social-Media-and-Search

SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

salary-sacrificeThe new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that the average salary for search professionals decreased from $75,543 to $68,600.

This year, there was a marked increase in entry-level SEO professionals, along with a decrease in people with three to

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Article source: http://searchenginewatch.com/article/2305434/SEMPO-Salary-Survey-2013-Average-Salary-Drops-Due-to-Influx-of-New-Search-Professionals

5 Facebook Ad Features to Use NOW!

5 Facebook Ad Features to Use Now

Facebook HQ has been busy tinkering with the ads platform to make improvements that provide Facebook advertisers more control, more organization, and streamlined ad creation. Read on for five features Facebook advertisers

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Article source: http://searchenginewatch.com/article/2304930/5-Facebook-Ad-Features-to-Use-NOW

Marketers Talk Hummingbird, ‘(Not Provided)’ & More Ahead of SES Chicago 2013

SES ChicagoSeveral Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov. 5, for a collaborative get together with SES attendees, speakers and exhibitors.

This will be the first time that this

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Article source: http://searchenginewatch.com/article/2304615/Marketers-Talk-Hummingbird-Not-Provided-More-Ahead-of-SES-Chicago-2013

Google Penguin Got You Down? Work on Customer Service

Customer Support

SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will generate more new business opportunities.

Many businesses suffered drops in their rankings with the most recent Google update. While some customers still have healthy

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Article source: http://searchenginewatch.com/article/2304611/Google-Penguin-Got-You-Down-Work-on-Customer-Service