The 7 Habits of Highly Effective Search Marketers

In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true? And, what if

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To read the full article: http://searchenginewatch.com/sew/how-to/2397461/the-7-habits-of-highly-effective-search-marketers

The Formula for Successful Newsjacking

Though the term was first mentioned on Search Engine Watch in 2013, newsjacking has been a go-to tactic ever since the industry realized that Google rewards fresh content – at least two years before this. Each day a different news story is rehashed, no matter how tenuously linked to

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To read the full article: http://searchenginewatch.com/sew/how-to/2397265/the-formula-for-successful-newsjacking

Google Offers Guidebook for AdWords Updates

Google AdWords has added a handy paid search how-to guide to its Learn tab to help users who are feeling overwhelmed by the company’s constant stream of AdWords updates.

The helpful new tool, called the Google Best Practices series, is located in the Help section of AdWords. The series offers actionable

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To read the full article: http://searchenginewatch.com/sew/news/2396160/google-offers-guidebook-for-adwords-updates

11 SEO Tactics You Need to Know in 2015

As search engines continue to evolve, marketers must improve their skills to keep up. According to reports 70 percent of the links search users click are from SEO. Also, inbound leads (i.e. SEO) cost 61 percent less than outbound leads (i.e. cold calling).

SEO has a better return on investment

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To read the full article: http://searchenginewatch.com/sew/how-to/2396193/11-seo-tactics-you-need-to-know-in-2015

5 Techniques That May Be Killing Your Website (and SEO)

A common issue today in website development and implementation is that one company sees another company do something they like and they declare it “GOOD!” Then that company copies the first company’s website and then other companies declare it “GOOD!” and copy that company and so on and so forth

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To read the full article: http://searchenginewatch.com/sew/how-to/2395780/5-techniques-that-may-be-killing-your-website-and-seo

3 Signs Your SEO Campaign Is Dying – and How to Fix It

SEO is a long-term strategy to gain more visibility and more traffic for your online brand, but accurately measuring the effectiveness of that strategy can be challenging. Many of the benefits of SEO, such as increased brand visibility, are qualitative and therefore hard to measure, and even objective metrics like

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To read the full article: http://searchenginewatch.com/sew/how-to/2399652/3-signs-your-seo-campaign-is-dying-and-how-to-fix-it

5 SEO Myths to Forget in 2015

2014 was a rough year. We went months without any real updates, and then in the last four months there were Panda, Penguin, Pirate, and Pigeon along with tweaks and refinements along the way. In fact Penguin was never given an end date; it just keeps on rolling like Tina

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To read the full article: http://searchenginewatch.com/sew/how-to/2390735/5-seo-myths-to-forget-in-2015

Fallout From Panda Update Already Starting to Show

Last weekend’s Google Panda update is rolling out so slowly and sporadically that industry experts are having a hard time getting a sense of its impact on search.

Gary Illyes, Webmaster Trends analyst at Google, announced last month at the SMX Advanced conference in Seattle that the latest Panda update, which

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To read the full article: http://searchenginewatch.com/sew/news/2419293/fallout-from-panda-update-already-starting-to-show

30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing (and Life)

One of the biggest factors that drives the success of content marketing initiatives – and any entrepreneurial endeavor – is having powerful daily habits. In fact, one study found that 40 percent of all the decisions that we make are driven by habits.

It’s not the individuals that wake up

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To read the full article: http://searchenginewatch.com/article/2362590/30-Minutes-a-Day-The-Power-of-Daily-Habits-in-Successful-Content-Marketing-and-Life

Facebook Pulls Ahead of Google In Referral Traffic

Google may be synonymous with web traffic to many people, but Facebook refers more traffic to news sites, according to recent data from traffic analytics firm Parse.ly.

In its quarterly Authority Report, Parse.ly looked at referral traffic to the 100 top news sites, as ranked by comScore and Alexa.

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To read the full article: http://searchenginewatch.com/sew/news/2422736/facebook-pulls-ahead-of-google-in-referral-traffic