24 key skills for SEO professionals (and wannabes) in 2016

Search engine optimisation is one of the biggest games worth playing in business.

The risks and rewards are huge. There’s a lot of head-scratching, occasional sleepless nights, some incredible eureka moments, and plenty of scope for amateur soothsayers. It can be hard work and it seems to be getting ever more difficult, but it is a lot fun.

What I find amazing is that most of the people I have worked with – and also those who I respect and trust within the industry – are self-taught. They have a natural aptitude for SEO based on a number of key skills which they possess, rather than the niche academic qualifications you often need to rise to the top of the tree in other industries.

Read the article: https://searchenginewatch.com/2016/04/19/24-key-skills-for-seo-professionals-and-wannabes-in-2016/

Stop thinking about long-tail keywords and start focusing on searcher intent


Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged.

Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek – have certainly received a heck of a lot of recognition for their value to marketers.

Read more … https://searchenginewatch.com/2016/02/24/stop-thinking-about-long-tail-keywords-and-start-focusing-on-searcher-intent/

Penguin 4.0 is finally here, Google confirms

After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that its Penguin algorithm update is rolling out in all languages.

What is Penguin?

According to Adam Stetzer in his post on the delayed Penguin update, Google first launched the Penguin update in April 2012 to catch sites spamming the search results. Specifically the ones who used link schemes to manipulate search rankings.

Read more … https://searchenginewatch.com/2016/09/23/penguin-4-0-is-finally-here-google-confirms/

Will Pokémon GO become a marketing platform for local businesses?

Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire.

According to Similar Web, the Android version of the app was installed on more than 5% of all Android devices in the US within two days, giving it an install base larger than Tinder, the popular dating app.

Read more: https://searchenginewatch.com/2016/07/12/will-pokemon-go-become-a-marketing-platform-for-local-businesses/

Say goodbye to Google: 14 alternative search engines

If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, both good and bad.

I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages, but there’s a definite feeling of

To read the full article: https://searchenginewatch.com/2016/02/25/say-goodbye-to-google-14-alternative-search-engines/

Seven excellent tips for making the most of Gmail Ads

Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes.


To read the full article: https://searchenginewatch.com/2016/02/18/seven-excellent-tips-for-cracking-gmail-ads/

How to increase your content’s viral potential

Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it.

Whatever it is that makes content inherently shareable – and, at the extreme end of the spectrum, go viral – seems like more of a mystical art than

To read the full article: https://searchenginewatch.com/2016/07/05/how-to-increase-your-contents-viral-potential/

Fixing 404 Error Pages with Google Analytics

There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages.

I have even written one myself and it’s a common slide in many of my talks. But with the newest features that are available within Google Analytics,

To read the full article: https://searchenginewatch.com/2016/02/11/fixing-404-error-pages-with-google-analytics/

How to speak ‘Search Engine’


The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?

Christian J. Ward, partnerships lead at Yext, gave a webinar in partnership with Brighton SEO on

To read the full article: https://searchenginewatch.com/2016/06/24/how-to-speak-search-engine/