10 tips for writing effective headlines for the web

The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. 

A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to

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Article source: https://searchenginewatch.com/2016/03/21/10-tips-for-writing-effective-headlines-for-the-web/

How hacking hurts your website’s ranking in search results

When your website’s down, it takes your search rankings down too.

The first page of search engine results is prime real estate. And every webmaster is trying to get their website to show up there. But just when you think you finally landed a slice of that coveted real estate,

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Article source: http://searchenginewatch.com/sew/study/2439338/how-hacking-hurts-your-website-s-ranking-in-search-results

Guide to social media image sizes [infographic]

Last week we published a very handy guide to social media image sizes on our sister website ClickZ UK. 

If you click on the above link, you can see a much larger version of the infographic, but we also thought it was worth sharing here at SEW.

All of the sizes

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Article source: http://searchenginewatch.com/sew/how-to/2436974/guide-to-social-media-image-sizes-infographic

Google has launched Accelerated Mobile Pages

It’s been a massive week for the Google SERPs this week and it’s only Tuesday. As well as Google killing Right Hand Side Ads and shutting down its own comparison service, it seems that Google has also launched its Accelerated Mobile Pages project.

Although we had been expecting it

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Article source: https://searchenginewatch.com/2016/02/23/google-has-launched-accelerated-mobile-pages/

Landing Page Conversion: Organic & Content Optimization

From searchenginewatch.com:

As a content and search marketing professional, driving targeted traffic through your content is one of the first goals in your strategy.

Some marketers could stop there knowing they’ve done a good job, but as the C-suite is becoming more interested in how the organic search channel is contributing to

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Article source: http://searchenginewatch.com/sew/how-to/2399909/landing-page-conversion-organic-content-optimization

The 7 Habits of Highly Effective Search Marketers

In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true? And, what if

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Article source: http://searchenginewatch.com/sew/how-to/2397461/the-7-habits-of-highly-effective-search-marketers

The Formula for Successful Newsjacking

Though the term was first mentioned on Search Engine Watch in 2013, newsjacking has been a go-to tactic ever since the industry realized that Google rewards fresh content – at least two years before this. Each day a different news story is rehashed, no matter how tenuously linked to

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Article source: http://searchenginewatch.com/sew/how-to/2397265/the-formula-for-successful-newsjacking

Google Offers Guidebook for AdWords Updates

Google AdWords has added a handy paid search how-to guide to its Learn tab to help users who are feeling overwhelmed by the company’s constant stream of AdWords updates.

The helpful new tool, called the Google Best Practices series, is located in the Help section of AdWords. The series offers actionable

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Article source: http://searchenginewatch.com/sew/news/2396160/google-offers-guidebook-for-adwords-updates

11 SEO Tactics You Need to Know in 2015

As search engines continue to evolve, marketers must improve their skills to keep up. According to reports 70 percent of the links search users click are from SEO. Also, inbound leads (i.e. SEO) cost 61 percent less than outbound leads (i.e. cold calling).

SEO has a better return on investment

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Article source: http://searchenginewatch.com/sew/how-to/2396193/11-seo-tactics-you-need-to-know-in-2015

5 Techniques That May Be Killing Your Website (and SEO)

A common issue today in website development and implementation is that one company sees another company do something they like and they declare it “GOOD!” Then that company copies the first company’s website and then other companies declare it “GOOD!” and copy that company and so on and so forth

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Article source: http://searchenginewatch.com/sew/how-to/2395780/5-techniques-that-may-be-killing-your-website-and-seo