Blog Archives

5 Ways to Have Killer Content in 2014

If there’s one thing we heard ad nauseam in 2013 (and 2012, 2011, 2010…), it was that “content is king.” Frankly, this phrase has been said so many times that it has lost its meaning. What exactly does that mean?

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Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More

Smart marketers have known the way to a fan’s heart is through their eyes for some time, but significant changes to Facebook’s News Feed underscored the importance of visuals even further. Facebook wants stories shared through their platform to be more

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Top 10 SEO New Year’s Resolutions for a Successful 2014

In the spirit of a New Year’s Eve edition, I’m presenting some of the most popular (according to the US Government) New Years Resolutions through an SEO lens, in the hope of spreading some good cheer and great strategy along

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Reduce Bounce Rate: 20 Things to Consider

Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. People are almost always talking about absolutes in terms of “this is how XYZ will reduce your bounce rate,” and so

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How Much Should You Spend on SEO Services?

Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, “How

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16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of trying

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10 Essential WordPress Plugins to Improve SEO & Usability

After you’ve installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it’s time to go a bit deeper. Many great plugins are available to help your WordPress site when it comes to SEO, usability,

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The Ultimate List to Clean Up Your PPC Accounts for the New Year

Many strategies have come and gone within your PPC campaigns this year. Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your account and impact your long-term performance. Now is the time of

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4 Memorable Twitter Campaigns of 2013

Ladies and gentlemen, I’m happy to report that many brands are not only identifying the components of a successful social media campaign, but are executing in a memorable way. It appears that brands have discovered that the “secret sauce” relies

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The Biggest Mobile Trends and Stories of 2013

In August 2012, Google published its famous Multiscreen Study, which stated that for the average user, cycling between smartphone, tablet, and desktop throughout the day is the norm. In hindsight this seems obvious, but at the end of 2012 it

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