Category Archives: Search Engines

4 Memorable Twitter Campaigns of 2013

Ladies and gentlemen, I’m happy to report that many brands are not only identifying the components of a successful social media campaign, but are executing in a memorable way. It appears that brands have discovered that the “secret sauce” relies heavily on a dash of clever and a heap of

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Article source: http://searchenginewatch.com/article/2320368/4-Memorable-Twitter-Campaigns-of-2013

The Biggest Mobile Trends and Stories of 2013

In August 2012, Google published its famous Multiscreen Study, which stated that for the average user, cycling between smartphone, tablet, and desktop throughout the day is the norm. In hindsight this seems obvious, but at the end of 2012 it was a revelation; this landmark publication made us

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Article source: http://searchenginewatch.com/article/2320157/The-Biggest-Mobile-Trends-and-Stories-of-2013

Google’s Matt Cutts: A Little Duplicate Content Won’t Hurt Your Rankings

Duplicate content is always a concern for webmasters. Whether it’s a website stealing content from another site, or perhaps a website that hasn’t taken an active role in ensuring they get great unique quality content on their site, being duplicated out of the Google index is a problem.

In the latest

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Article source: http://searchenginewatch.com/article/2319706/Googles-Matt-Cutts-A-Little-Duplicate-Content-Wont-Hurt-Your-Rankings

Matt Cutts: Google Penalties Get More Severe for Repeat Offenders

For website owners who have been penalized by Google for violating the webmaster guidelines, it can take months to rectify issues, get back into the index, and regain rankings. However, that isn’t always the case.

 

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Article source: http://searchenginewatch.com/article/2318619/Matt-Cutts-Google-Penalties-Get-More-Severe-for-Repeat-Offenders

Facebook Admits: Expect Organic Reach for Pages to Continue Declining

 Companies using Facebook pages have found it increasingly difficult to reach their audience through unpaid, organic promotion. Even those with thousands of fans see only a tiny fraction of their posts actually being viewed in newsfeeds. Many have suspected for some time that Facebook is pushing businesses to use Sponsored

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Article source: http://searchenginewatch.com/article/2317757/Facebook-Admits-Expect-Organic-Reach-for-Pages-to-Continue-Declining

Google Trends Updates Accommodate Misspellings and Different Meanings

Google Trends is a great place for webmasters to spot trends and get some concrete marketing data. However, the data doesn’t take into account such things as misspellings or alternative meanings. Google has announced changes to the way they are displaying Google Trends data to alleviate some of

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Article source: http://searchenginewatch.com/article/2317456/Google-Trends-Updates-Accommodate-Misspellings-and-Different-Meanings

Matt Cutts on Linking Guidelines: How Many Links on a Page?

From SearchEngineWatch.com

“There has been a rule of thumb for many years that you shouldn’t have more than 100 links per page. While the webmaster guidelines have changed to state that link should be keeping to a “reasonable number,” many webmasters still keep to the 100 links per page as a

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Article source: http://searchenginewatch.com/article/2316757/Matt-Cutts-on-Linking-Guidelines-How-Many-Links-on-a-Page

11 Must-Measure KPIs for Content Marketing Success

The search community has always been infatuated with content in one format or another, and the saying “Content is King” isn’t exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. Content marketing, when

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Article source: http://searchenginewatch.com/article/2309481/11-Must-Measure-KPIs-for-Content-Marketing-Success

Machine Learning Basics for Better Content & SEO Results

We’ve all heard the terms “machine learning” and “learning algorithms”, but how much do you really understand about them? Do you understand what they’re capable of learning and how they go about it? If not, it’ll be helpful to any SEO or content writer to understand… because they’re the ones

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Article source: http://searchenginewatch.com/article/2309483/Machine-Learning-Basics-for-Better-Content-SEO-Results

A Guide to Google AdWords Bid Adjustments & 10 Top Strategies

In “Google AdWords Bidding Strategies: The Complete Guide” we covered many bidding strategies in a Google AdWords account that can be applied at the campaign settings and even flexible bidding strategies that work down to the ad group and keyword level.

 

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Article source: http://searchenginewatch.com/article/2309490/A-Guide-to-Google-AdWords-Bid-Adjustments-10-Top-Strategies