Category Archives: Search Engines

5 Ways to Have Killer Content in 2014

If there’s one thing we heard ad nauseam in 2013 (and 2012, 2011, 2010…), it was that “content is king.” Frankly, this phrase has been said so many times that it has lost its meaning. What exactly does that mean?

Content will continue to be a key part in SEO moving

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Article source: http://searchenginewatch.com/article/2320358/5-Ways-to-Have-Killer-Content-in-2014

Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More

Smart marketers have known the way to a fan’s heart is through their eyes for some time, but significant changes to Facebook’s News Feed underscored the importance of visuals even further.

Facebook wants stories shared through their platform to be more vibrant, colorful, and ultimately more engaging. It seems they’re just

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Article source: http://searchenginewatch.com/article/2262165/Facebook-Photo-Sizes-Cheat-Sheet-for-Marketers-Apps-Ads-Albums-More

Top 10 SEO New Year’s Resolutions for a Successful 2014

In the spirit of a New Year’s Eve edition, I’m presenting some of the most popular (according to the US Government) New Years Resolutions through an SEO lens, in the hope of spreading some good cheer and great strategy along with a very happy new year to you

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Article source: http://searchenginewatch.com/article/2320353/Top-10-SEO-New-Years-Resolutions-for-a-Successful-2014

Reduce Bounce Rate: 20 Things to Consider

Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. People are almost always talking about absolutes in terms of “this is how XYZ will reduce your bounce rate,” and so on.

I don’t subscribe to this school of thought; bounce rates

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Article source: http://searchenginewatch.com/article/2237250/Reduce-Bounce-Rate-20-Things-to-Consider

How Much Should You Spend on SEO Services?

Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world.

The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all

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Article source: http://searchenginewatch.com/article/2267471/How-Much-Should-You-Spend-on-SEO-Services

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of trying to prospect the entire mountain.

If web analytics is like gold

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Article source: http://searchenginewatch.com/article/2268458/16-Secret-Google-Analytics-Advanced-Segments-Worth-Their-Weight-in-Gold

10 Essential WordPress Plugins to Improve SEO & Usability

After you’ve installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it’s time to go a bit deeper. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion. Here are 10 great plugins – most

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Article source: http://searchenginewatch.com/article/2268750/10-Essential-WordPress-Plugins-to-Improve-SEO-Usability

The Ultimate List to Clean Up Your PPC Accounts for the New Year

Many strategies have come and gone within your PPC campaigns this year. Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your account and impact your long-term performance. Now is the time of year to review your campaigns to clean up, synchronize,

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Article source: http://searchenginewatch.com/article/2320343/The-Ultimate-List-to-Clean-Up-Your-PPC-Accounts-for-the-New-Year

4 Memorable Twitter Campaigns of 2013

Ladies and gentlemen, I’m happy to report that many brands are not only identifying the components of a successful social media campaign, but are executing in a memorable way. It appears that brands have discovered that the “secret sauce” relies heavily on a dash of clever and a heap of

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Article source: http://searchenginewatch.com/article/2320368/4-Memorable-Twitter-Campaigns-of-2013

The Biggest Mobile Trends and Stories of 2013

In August 2012, Google published its famous Multiscreen Study, which stated that for the average user, cycling between smartphone, tablet, and desktop throughout the day is the norm. In hindsight this seems obvious, but at the end of 2012 it was a revelation; this landmark publication made us

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Article source: http://searchenginewatch.com/article/2320157/The-Biggest-Mobile-Trends-and-Stories-of-2013