Penguin 4.0 is finally here, Google confirms

After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that its Penguin algorithm update is rolling out in all languages.

What is Penguin?

According to Adam Stetzer in his post on the delayed Penguin update, Google first launched the Penguin update in April 2012 to catch sites spamming the search results. Specifically the ones who used link schemes to manipulate search rankings.

Read more … https://searchenginewatch.com/2016/09/23/penguin-4-0-is-finally-here-google-confirms/

Will Pokémon GO become a marketing platform for local businesses?

Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire.

According to Similar Web, the Android version of the app was installed on more than 5% of all Android devices in the US within two days, giving it an install base larger than Tinder, the popular dating app.

Read more: https://searchenginewatch.com/2016/07/12/will-pokemon-go-become-a-marketing-platform-for-local-businesses/

Say goodbye to Google: 14 alternative search engines

If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, both good and bad.

I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages, but there’s a definite feeling of

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To read the full article: https://searchenginewatch.com/2016/02/25/say-goodbye-to-google-14-alternative-search-engines/

Seven excellent tips for making the most of Gmail Ads

Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes.

 

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To read the full article: https://searchenginewatch.com/2016/02/18/seven-excellent-tips-for-cracking-gmail-ads/

How to increase your content’s viral potential

Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it.

Whatever it is that makes content inherently shareable – and, at the extreme end of the spectrum, go viral – seems like more of a mystical art than

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To read the full article: https://searchenginewatch.com/2016/07/05/how-to-increase-your-contents-viral-potential/

Fixing 404 Error Pages with Google Analytics

There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages.

I have even written one myself and it’s a common slide in many of my talks. But with the newest features that are available within Google Analytics,

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To read the full article: https://searchenginewatch.com/2016/02/11/fixing-404-error-pages-with-google-analytics/

How to speak ‘Search Engine’

 

The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?

Christian J. Ward, partnerships lead at Yext, gave a webinar in partnership with Brighton SEO on

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To read the full article: https://searchenginewatch.com/2016/06/24/how-to-speak-search-engine/

Why your audiences are so important

Good Article from SearchEngineWatch.com:

No, it’s not a misspelling or a typo – I did say audiences, plural!

Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience.

They don’t tell you that you have more than one audience!

Read the complete article: https://searchenginewatch.com/2016/06/16/why-your-audiences-are-so-important/

Does Google look at anchor text in internal links?

Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages.

It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them.

It’s something I place great importance on

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To read the full article: https://searchenginewatch.com/2016/05/31/does-google-count-anchor-text-in-internal-links/