Category Archives: Pay Per Click marketing

How Can PPC Help Your SEO?

For tiny to mid-sized businesses that don’t have $10k to dump on PPC each month, there is still some hunt selling value to be had from rising a PPC campaign, even if we can usually spend a minimal amount. In my experience, organic SEO produces most some-more long-term formula than

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Article source: http://www.business2community.com/online-marketing/how-can-ppc-help-your-seo-0126609

Outsmarting Your Competition in High-Stakes PPC Markets

Are you competing in a high-stakes PPC market with bids in the $25 to $40 range? If you are, don’t simply fight your competition head on; if you do, you’ll end up paying premium prices for clicks you might capture for far less. There are several shrewd approaches you can

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Article source: http://feedproxy.google.com/~r/seomoz/~3/a14twcV1OrE/outsmarting-your-competition-in-highstakes-ppc-markets

BizCloud Computing Consultants Offer 6 Essential SEO Tips for Business Blog

BizCloud, a leading cloud technology and Web marketing solutions provider, offers tips for companies on how to optimize their blogs to enhance their performance across the major search engines and achieve greater online visibility.

San Francisco, CA (PRWEB) October 30, 2011

The online marketing and SEO experts at BizCloud® have compiled a list of tips to help companies that use business blogs as part of their Web strategy. How can these blogs be optimized for major search engines to boost the volume of relevant traffic resulting in increased conversions? These tips are focused on understanding proven, easy-to-implement SEO techniques necessary for improving company blog ranking for competitive keywords on search engines and increasing both quantity and quality of traffic.

The following tips outline best practice SEO rules and guidelines for optimizing blog content:

1. Determine Keywords. Performing keyword research and identifying the set of most relevant keywords for a business blog is the most important part of an SEO campaign. Tools such as Google Adwords Keyword Tool are helpful for checking the popularity of chosen search phrases and getting suggestions that may work better for a particular business blog.

2. Smart Use of Hyperlinks. Search Engines place a higher value on blogs containing optimized links to previous posts. Using primary keywords in the anchor text of these links is highly recommended as search engines use them to crawl blog content. Linking to previous posts also benefits blog readers providing them with more resources on the topic they are interested in. The recommended density is one hyperlink per paragraph of text.

3. Title Tag Optimization. The title tag appears as the clickable link in search engine result pages and it may just be the most important place to use targeted keywords. Article titles should be optimized and effective. This will lead to higher rankings and inspire potential customers to click on them and visit a company blog. Ensuring that the entire blog post title shows up in the search result can improve a click-through rate, so it should be under 72 characters long.

4. Add Tags And Categories to Blog Posts. Tags are very helpful in organizing the content of a blog so that readers can easily find what they are looking for. They also make it easier for search engine robots to crawl a blog. But beware: large numbers of tags per post can lead to penalties by Google as they may be seen as an attempt to trick the search engine. To prevent that from happening, keep the number of tags at a maximum of five for each post. Adding the right categories for blog posts is also very important for helping visitors navigate blog content easier and also helps to improve the search engine rankings of a blog.

5. Optimize the Meta Description Tag. The meta description tag is the description that appears in the search results just below the title tag. It is a unique summary of a blog post that should contain the primary keyword- ideally towards the beginning- to get a good response from search engines. Its length should not exceed 160 characters. This content snippet is what will engage visitors to visit a blog for more information.

6. Optimize the Content of Blog Posts. Writing blog posts with SEO as a priority will make the content seem unnatural. Articles that are relevant to the reader and rich with keywords make a winning combination. Including keywords in the body of the post, with the emphasis on the first paragraphs, will increase the chances of achieving higher search engine rankings. The content of every blog post should be developed around primary key phrases.

Online awareness can be very helpful for bringing in business, and blogging is one of the most effective online marketing tools available. Companies can get their target audiences to visit their blogs through search engines which is why it is crucial to implement SEO techniques for business blog optimization.

About BizCloud®

Based in San Francisco, California, with offices in Europe and Asia, BizCloud® (http//BizCloud.net) is focused on technology and cloud innovations to assist businesses in Sales, Marketing, Operations and Engineering solutions customized to individual business needs. BizCloud® has mastered the art of integrated delivery alliances of cloud computing infrastructure, BPM platforms, business applications and service delivery organizations to deliver large inclusive customer outcomes for business owners. BizCloud® utilizes the latest breed of Infrastructure as a Service (IaaS) and Software as a Service (SaaS) products thus passing on a tremendous value to clients. BizCloud is a registered trademark.

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For the original version on PRWeb visit: www.prweb.com/releases/prweb2011/10/prweb8921698.htm

Attorney SEO: Buyer Beware, Microsites Can Kill Search Engine Rankings

2011-10-28 19:17:24 (GMT) (Caymanmama.com – Business Mesothelioma News News)

10/26/2011 // New York, NY, USA // Rene Perras…… Le Buzz // Rene Perras

New York, NY (Attorney SEO News) — All too often law firms are given a sales pitch for additional marketing services from another lawyer marketing company than the one they currently retain. It’s easy for law firms to think that the more efforts they employ to reach new clients the better. But, that isn’t completely accurate—in fact, “too many cooks can spoil the broth.”

In some cases, marketing agencies that only specialize in one marketing tactic, like pay-per-click (PPC), don’t always think about how their PPC campaign will affect another agency’s SEO efforts, resulting in a negative impact. This is why we advise law firms to hire one lawyer marketing firm that is experienced in creating lawyer Web marketing campaigns that encompass several attorney marketing strategies. The problem is, Internet marketing companies don’t often speak to one another, and aren’t necessarily aware how their marketing plan may affect your other marketing efforts.

For example, one of these tactics that could harm your whole SEO campaign is the creation of microsites or landing pages.

Microsites are a commonly used PPC tactic used by many of the major online marketing groups like the Yellow Pages and FindLaw. But lawyers beware; this technique to help generate traffic could actually damage your attorney SEO campaign.

A microsite, also known as a landing page, minisite or weblet, is created to target a niche market and act as a supplement to the primary website. These are often created for specific Web marketing campaigns, especially keyword targeting. For example, lawyers often create microsites for pharmaceutical litigation in order to target potential clients who were injured from taking the prescription drug. Once the potential lawsuits are over and the defective device or drug is no longer in play for litigation, that particular microsite can be taken down, without hurting their lawyer website SEO and rankings.

Microsites are tools that are used to help secure clients, but they can actually quickly destroy any future chance of acquiring cases. This is because many Web marketing companies don’t supply new and fresh content on each microsite, which leads to duplicate content and lost rankings. Many lawyer SEO companies claim that their microsites are on a proxy server, which prevents Google from crawling those sites—eliminating the threat of duplicate content. But can they really guarantee that Google won’t crawl them? No, not necessarily.

As I have stated before in “Law Firm SEO: Duplicate Content is Sure Fire Way to Kill Lawyer Website Rankings,” having duplicate content not only diminishes your credibility if someone else finds the same content on another website, it will hinder search engine optimization (SEO) efforts. Fresh, new and relevant content is the key to creating visibility, establishing authority and boosting your lawyer website to page one of Google.

If you’re going to use microsites, make sure you look after your own interests because no one else will. Ensure it is in writing that your law firm microsites are going to have fresh and new content, not re-purposed or recycled content as that will only hurt your efforts. In addition, always approve the design and content prior to launch.

But, if you decide to leave the lawyer SEO marketing company that supplied your microsites, make sure that they are taken down before you try a new approach to Internet marketing and have your former lawyer marketing agency put it in writing. Then do due diligence and monitor, and keep checking those sites to ensure they have been properly taken down so that they don’t pop up unannounced. This will insure your online investment and hopefully mitigate any possible negative impact.

In addition, have an accounting done of your current lawyer search engine results pages so that you can keep tabs on how well your lawyer website continues to rank.

In the end, it’s advised that you only hire one lawyer SEO marketing company to implement your law firm marketing campaign, rather than multiple firms. This will eliminate the threat of different marketing tactics negatively affecting one another.

About the author:

For over 20 years, attorney SEO specialist Rene Perras has worked with law firms of all legal practices to create successful lawyer marketing campaigns. For a free consultation and more information about lawyer marketing and attorney SEO, please contact Rene Perras at 720-ONE-RENE or visit Cepac.com.

Media Information:

Address: 244 Fifth Ave., New York NY 10001
Phone: 720-ONE-RENE
Url: Lawyer marketing – Rene Perras

 

CaymanMama.com – Press Release Distribution Service

How to Design a Website

by Lee Smith

There are several ways to design a website, but I still do it the old fashion way – with a pen and paper.

Creating a website from paper to reality

The hardest part of web design is spending the time to lay things out. It may take a few sheets of paper to develop your thoughts, but the idea soon becomes clear.

First write the content

  1. Create the story or the message you want to convey to your audience.
  2. Write in a way that people can follow your thoughts.
  3. Check your grammar and spelling – do your best
  4. Always answer the Who, What, Where, Why, When and How about your product or service.
  5. Bulletpoints can easily highlight and simply describe what you are trying to point out.

Create images that match

  1. Read over your work once it is completed and you are satisfied. Now you can decide on what images come to mind when you read your work?
  2. Those are the images you want to create or locate. If you are describing a product, take several high quality photographs and then select the best ones to use. Most cameras will take these shots in a very large format.
  3. The images need to be reduced in size to fit the web page and optimized to reduce the actual file size so they load quickly.

Create an easy to read layout
Layout the page to use the white space to balance the message & graphics to draw your visitors to your message. Also include calls to action – asking what you want your visitors to do.

Take your time and think things out. You can always update and make changes because a website is a living breathing document that requires attention and fresh content.