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How to Build Your Own Mass Keyword Difficulty Tool

Despite keywords being slightly out of fashion, thanks to the whole (not provided) debacle, it remains the case that a large part of an SEO’s work revolves around discovering opportunity and filling that same opportunity with content to rank. When

Posted in Keyword Analysis, SEO Tagged with: ,

5 Tips for Managing Your Community on Google+

The day Google+ opened up brand pages, I anxiously refreshed my Gmail inbox all day long until I finally got the email inviting me to create a company page. I knew that by creating the page under my personal account

Posted in General Web News, Internet Marketing, Internet News, Keyword Analysis, Search Engines, SEO, Web Marketing Tagged with: , ,

Be Careful Using AdWords for Keyword Research

For the past decade, most of us in the field of search have relied on Google’s AdWords data (either in the public tool, the API or the tools inside AdWords accounts). It’s the best source we’ve got, but many marketers

Posted in General Web News, Internet Marketing, Internet News, Keyword Analysis, Search Engines, SEO Tagged with: , ,

How to Build an Advanced Keyword Analysis Report in Excel

Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have thousands of keywords to review. With keyword metrics coming from all over the place (Analytics, Adwords, Webmaster Tools, etc.),

Posted in General Web News, Internet Marketing, Internet News, Keyword Analysis, Search Engines, SEO Tagged with: , ,

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