Category Archives: Internet Marketing

8 Link Building Tips

Hi SEOmoz fans. I’m Paddy, I work at Distilled. Welcome to another edition of Whiteboard Friday. We’re going to go through eight link building tips in eight minutes. I’ve just presented at MozCon, and we did 35 ways to get links in 35 minutes. This is a lot shorter, but

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Best SEO Practices for Twitter and Facebook

It is vicious that we optimize your amicable participation so that people can find we easily. You know that it is critical to do that; however, we should also have an bargain of because it is so important.

If we don’t start out by carrying a transparent bargain of because it

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Article source: http://www.business2community.com/seo/best-seo-practices-for-twitter-and-facebook-0266572

Trying to understand Google’s World of Rankings

I have been been following these changes for a long time. Many of my client’s have seen changes in their rankings even though we have used white hat SEO techniques on their website. I hope this will help explain some of the massive changes in Google’s Ranking System

Why is Google changing their algorithms? To clean up the massive spam that has corrupted the ranking process and created an unsatisfactory experience for the user. This is a good explanation why:  http://insidesearch.blogspot.com/2012/04/another-step-to-reward-high-quality.html

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Earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”

“we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.”

“This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.”

Source:  http://insidesearch.blogspot.com/2012/01/page-layout-algorithm-improvement.html

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What is the Panda Update:
The anti-spam “Panda Update”, designed to filter low quality or “thin” content from its top search results.

Panda is called an “update” because the filter runs periodically. Each time the filter runs, all the content Google that has been indexed, is re-sifted. The improved content is not trapped by the filter while the poor content is caught in the filter. I bet that filter must be getting clogged…

“Panda is just 1 of 200 different factors Google uses to rank pages”

Source:
http://searchengineland.com/google-panda-update-112805

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What is the Penguin Update?

Google has described Penguin as an algorithm change that’s aimed at webspam and, more specifically, “sites that we believe are violating Google’s quality guidelines.”

Source: http://searchengineland.com/google-pushes-first-penguin-algorithm-update-122518

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 “Last year, Google launched the Panda update, and wreaked havoc across the web on sites doing little to contribute to the quality of content appearing throughout Google’s search engine. This year, it’s been the Penguin update doing the wreaking (with Panda continuing to do its job at the same time). There has been plenty of panic among webmasters caused by the Penguin update, primarily in the inbound links department, and from the sound of it, that’s really just getting started.”

“If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates. Likewise, we’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin quite yet. Emphasis added.”

Penguin’s impact from Google’s Mattt Cutts – a single tweet:
“Certainly links are a primary area to monitor. Been true all this year; expect to continue.”

Source:  http://www.webpronews.com/google-penguin-update-you-aint-seen-nothing-yet-2012-08

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Code changes to the Google Search Engine from June and July

http://insidesearch.blogspot.com/2012/08/search-quality-highlights-86-changes.html

The list is cryptic, but you will see there are constant monthly changes

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So you can see that Google is changing their ranking process in the attempt to make consumer searching for information a more accurate system – changing all the rules that many Web Marketers have used in the past.

Ten Painless Tactics To Earn Attention On Twitter

Hey, everyone, welcome to Whiteboard Friday. No, I am not Rand. My name is Dan Shure, and I’m an SEOmoz associate. I’m here in the MozPlex for the MozCon Conference. I’m very excited. I just flew in a little bit earlier today, and I’m going to do the Whiteboard Friday

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Two Day Gourmet Steak and Seafood SALE!

Take advantage of the TWO DAYS SALE on the entire store of Gourmet Steak and Seafood

Back Yard Outback Sampler
This is a combination of our Top Selling Steaks and Gourmet Grilling Foods. It comes with:

Watch Out for Long Title Tags

Here is the all-true story of some intriguing events that have transpired at the MozPlex in the last couple of weeks.

It all started when Jamie wanted to look up his fantastic post from last year, “Custom Reporting Using Google Analytics and Google Docs – The Ultimate Analytics Mashup.” Not

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Were You Hit by Negative SEO?

Since Google’s “Penguin” update, hysteria over negative SEO has exploded, with people blaming it for every problem from falling rankings to their hands turning orange (Pro Tip: Check to see if you just ate a bag of Cheetos). I feel roughly the same way about post-Penguin negative SEO as I

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5 Common SEO Mistakes and How to Avoid Them

With a series of updates Google and a other hunt engines make to their algorithms, it can be daunting to stay stream with best practices for search engine optimization (SEO). Should backlinks still be a priority? What is Google’s Penguin refurbish and how can we stop losing

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Article source: http://www.entrepreneur.com/article/223882?cm_mmc=Carousel-_-223882-_-13-_-fpf

17 Types of Link Spam to Avoid

by SEOMoz

If the last few months of ranking changes have shown me anything, it’s that poorly executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links. As a result of well intentioned but short-sighted link building, many sites have

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Coding discipline for HTML and CSS

Wednesday, May 02, 2012 during 8:46 AM

Webmaster level: All

Great formula has many attributes. It’s effective, efficient, maintainable, elegant. When operative on formula with many developers and teams and maybe even companies, good formula needs to also be unchanging and easy to understand. For that purpose there are character guides.

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Article source: http://feedproxy.google.com/~r/blogspot/amDG/~3/9R05sp7fkRs/coding-guidelines-for-html-and-css.html