Developing Web Marketing Strategies

Smitty's HoldingsDeveloping Website Marketing strategies are the foundation of getting your web site found and displayed to as many potential customers as possible. The success of being found is based on what you use to describe your services or products on your web site.

Web site marketing can be created & accomplished by any of the following:

The Internet can supply hundreds to thousands of visitors per day, 7 days per week. It works while you sleep. Marketing your website helps drive new customers and sales to your online business. The marketing takes many forms and it is the combination of these forms that will deliver the results you seek. The hardest thing to realize is where people are looking to find your product or service.

The first thing you need to do is analyze your website. Does your website accurately describe your business?

With those questions answered – Now consider:

  1. When was the last time you updated your website?
  2. Do you actively add new content on a regular basis?  Do you have any new updates for your web site?
  3. Do you want to change the look of your web site – giving it fresh new look?
  4. Did you add a new product or service in the past 3 months?
  5. Did you eliminate any products or services in the past 3 months?
  6. Did anything news worthy occur to your company that you would like everyone to know?
  7. Did you write an article or paper about a something you feel would help your company?
  8. Have you been recognized for outstanding work or activity?
  9. Do you want to increase your traffic? Convert the increase into sales inquiries, new leads or products sold ?

How many people are visiting your site daily? Is it 10, 50, 200, 500, 1000 or more visitors per day?  Is it worth adding that new information? You bet it does! This is marketing that never stops!

I would bet you want to offer your visitors the latest news about your company, prices, products and services. Your web site is one of your most precious marketing tools. It works when you are not.

Adding new content to your web site on a regular basis (weekly, bi-weekly, monthly) is the single most effective way to keep your web site fresh, the search engines happy and people coming back.

Don’t let your web site collect dust. It is the single most important marketing tool you possess and it’s working when you are not!

  • Web site marketing is about telling your story and keeping your story up to date to attract customers.
  • Writing well thought out content – content is the first crucial hurdle.
  • Add web pages about new or existing products and services.
  • Are your web pages HTML compliant for the search engine spiders? Poorly written code will prevent the search engines from finding the content of your web pages.
  • Have clients write product or service reviews – this helps you correct problems or it allows the clients to boast about their experience with your company
  • Start a blog and talk about your business by adding industry news, successful sales, testimonials, or discuss hot topics .
  • Setup Social Media pages
  • If the web site is new, start a pay per click campaign to jump start the traffic and measure the ROI so you don’t get yourself into debt over your marketing efforts.
  • Collect e-mails from your customers and start a newsletter or send out a monthly correspondence. E-mail campaigns can be very successful in keeping your brand and identity in front of your clients. This also helps your clients remember to refer your company to others
  • Review your log files to see what you are being found for and where you are getting your traffic from.

Web site marketing can be very successful, it all depends on your effort. We are experts in making your website stand out and marketing your Internet business products or services. Contact us today to find out how we can help you.

Smitty’s Holdings, Inc.
Phone: (954) 423-2785

Smitty's Holdings - for Developing Website Marketing strategies and getting your web site found in the search engines

How to Craft Your LinkedIn Profile to be more effective

Ran across a great article concerning LinkedIn:

LinkedIn or LinkedOut?

17 must-have components to make a difference in your job search

It’s not just for Job search – it is also to gain more business!

Click on the link below to read the comprehensive article:

Matt Cutts on Linking Guidelines: How Many Links on a Page?


“There has been a rule of thumb for many years that you shouldn’t have more than 100 links per page. While the webmaster guidelines have changed to state that link should be keeping to a “reasonable number,” many webmasters still keep to the 100 links per page as a

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Electrician Talks About Commercial Electrical Work – Commercial Electrician South Florida

Perfect Electric Services - Commercial Electrician | Electrical Contractor South Florida

by Perfect Electric Repairs

Several electrical appliances and lighting are constantly in use at any one time in homes and offices. Interruptions with electricity supply due to faulty wiring or other problems can therefore cause a lot of inconvenience. In an office, it can cause things to grind to a halt. This is why it is important to hire a commercial electrician for all installations and repairs.

Wrong wiring and electric connections can cause serious injuries through electrocution which can be fatal enough to kill. For the sake of safety, it is best to leave such jobs to the professionals. A professional can also avert disaster by detecting and correcting a badly done job that would have caused serious damage and injuries for instance through electrical fires. They can also prevent security breaches for instance where surveillance is done with electrical devices and electric security systems are used in an office or home.

Trying to cut costs by doing electric installation and repair yourself will cost you more later. Gadgets can blow due to shorts or other problem and they can get permanently damaged. If not, one may have to spend money to buy parts for the item or to replace it altogether. All this can be avoided by leaving things to a commercial electrician who knows his way around the wires, fuses, switches and other electrical components.

Doing so will also lower your costs in the long term be it for a home or commercial building. If a professional always handles things, you will find that you rarely have to spend a lot on repairs, repeat installations or replacement of gadgets and appliances. You will most likely spend minimally for periodic maintenance checks or light repairs.

It is important to verify that the person or electrical company that you hire is professional. A qualified commercial electrician should have a valid license. They should also have insurance and workers insurance for the staff they sent to work on your house or office.

Do not select a commercial electrician based on their rates alone. A cheap job can cost you a lot later on when it turns out to be a badly done job. Ask friends, family and colleagues to recommend a professional to you. Or, carry out a search on the internet. Go to their websites, look at their credentials, check how long they have been in business and get quotes and compare them.

For more information click on Commercial Electrician
Perfect Electric Services
Serving South Florida, Broward and Palm Beach Counties


How to Dress Yourself for the Occasion

There are many ways to dress for a dinner party, depending on the level of formality. The best way to find out how formal you should dress is to ask the host or hostess directly. This will overcome any confusion you may have. For a very formal party, it is a good idea to wear a gown for the women, and a tuxedo or suit for the men. For a more casual party, it is a good idea to dress as if you were going into an interview.

dinner party etiquette 3 How to Dress Yourself for the Occasion

Dos and Don’ts:

  • Do: Make sure to RSVP to the dinner party as promptly as you are able to.
  • Don’t: Unless the host says it is permissible, don’t bring anyone along other than your +1
  • Do: When you arrive, step into the ladies room to straighten up your make up, or straighten up your tie, depending on your gender.
  • Don’t: When you arrive, try not to be loud and attention seeking. Instead, float about the room gracefully and try to say hello to those you know.

Following these simple tips and advice will have you the belle of the ball and the gentlemen of the night.

When you are a good guest at a dinner party, it is sure to get you invited back to future events.

ByFERIAL is an internationally renowned image consulting firm that offers world class training to prospective image consultants, it is one of the few image consultancy organizations in the world accredited by the Association of Image Consultants International (A.I.C.I) to offer continuing education units (CEU’s) in the field of image consulting.

ByFerial Image Consultant Training Courses

 ByFerial Image Consultant Training

Cool Roof Coatings & Reflective Roof Paints by Acry-Tech

Acry-Tech Heat Reduction Paints and Coatings reflect and prevent heat buildup on roofs, saving energy.
Acry-Tech Heat Reduction Paints and Coatings
reflect and prevent heat buildup on roofs, saving energy.

People who live in tropical climates usually wear light-colored or white clothing to help keep themselves cool. They know that light colors reflect heat and sunlight; whereas dark colors absorb heat and light. Buildings are similar to people. If you have a dark-colored roof, your building will be hotter than if it had a light-colored roof.

Cool Roofs are roofs consisting of materials that very effectively reflect the sun’s energy from the roof surface. Cool materials for low-slope roofs are mainly bright white in color, although non-white colors are starting to become available for sloped roof applications. Cool Roofs must also have high emissivity, allowing them to emit infrared energy. Unfortunately bare metals and metallic coatings tend to have low emissivity and are not considered cool materials.

Cool roofs reduce the roof surface temperature by up to 100 degrees Fahrenheit, thereby reducing the heat transferred into the building below. This helps to reduce energy costs (by keeping attics and ducts cooler), improve occupant comfort, cut maintenance costs and air conditioning replacement costs, increase the life cycle of the roof, and reduce urban heat islands along with associated smog

Cool Top Roof Paint
Cool Top Heat Reflective Roof Paint
Cool Top is a bright white coating for Metal Roofs, Smooth Asphalt, Shingle Roofs or Granulated Asphalt roofs. It dramatically lowers roof surface temperatures resulting in lower AC costs while it prevents the normal high temperatures that bake out essential oils or cause extreme contraction and expansion, which results in premature roof failure. Prolong your asphalt roof lifespan by blocking UV and cutting heat with Cool Top reflective white roof coating. Prolong your metal roof life by eliminating excessive movement and thermal shock.

CeramaX Roof Elastomeric Coating
CeramaX Heat Reflective Waterproof CoatingCeramaXTM is a reflective, insulating ceramic fortified waterproof roof coating for professional application. It cuts heat absorption and dramatically lowers air conditioning bills while preventing water intrusion. Two decades of Space Shuttle technology developed by NASA makes this product the ultimate coating for protecting, waterproofing and reducing heat load. AC savings can often pay for the application of CeramaX in only a short time

For more information or to order online visit:
Or Call Toll Free: (800) 771-6001
7:30am to 3:30pm Mon-Thu

Acry-Tech Coatings
Manufactures a wide range of unique safety and protective coatings
3601 NE 5th Ave, Fort Lauderdale, FL 33334

WOD LIFE – CrossFit Apparel

WOD LIFE - is a new CrossFit apparel companyWOD LIFE

To read the full article:

Facebook Is Tracking What You Do

Facebook Is Tracking What You Buy to Provide Marketers Better Ad Analytics
By Josh Wolford From WebProNEWS

Facebook’s already tenuous relationship with its users over privacy and the sharing of personal information has a new wrinkle, as it looks like Facebook has waded into the retail sales tracking business.

According to The Financial Times, Facebook has already measured the effectiveness of a few dozen ad campaigns with the help of a data mining company called Datalogix. Measuring the effectiveness of ad campaigns may seem innocuous at first, but it gets a little trickier when you learn that the measuring process involves matching Facebook user data on ad impressions with retail data mined from nearly every household in the United States.

Read the rest of the article:

What Does The New StumbleUpon Mean For Your Referrals?

By: Chris Crum

This week, StumbleUpon launched a new iOS app with some big changes
to the homepage and how users stumble through content, among other
things (see our full review and interview with the company here).
While the changes have only come to the iOS app so far, some, if
not all ofthem will come to the other mobile versions and the
desktop version in time. We don’t know how long it will be, but
the company tells us that features will make their way to the
greater StumbleUpon experience. They just wanted to start with
iOS as the iPhone 5 and iOS 6 launches are generating a great
deal of consumer interest right now. One feature in particular
could have an impact on the traffic StumbleUpon sends to your

Do you consider StumbleUpon to be an important source of traffic?
Let us know in the comments.

This feature also happens to be, in my opinion, the best part
of the new StumbleUpon in terms of user experience. It’s called
“Slide”. StumbleUpon’s description of the feature is as follows:
“An innovative new feature that adds another dimension to the
Stumbling experience. Every time you Stumble, you’ll see a
small preview ‘slide’ of the full Stumble that loads in the
background. You can decide to immerse yourself in a Stumble
longer or swipe through multiple Slides to quickly browse
content recommended for you.”

It really does make using StumbleUpon more enjoyable. It speeds
up the whole experience, as you don’t have to wait for a page to
load before determining whether or not you want to read it or
look at it longer. At the same time, that’s where things might
get a little trickier for content providers hoping to get some
traffic from StumbleUpon.

It’s possible that this feature could decrease StumbleUpon
referrals for publishers, as Stumble-happy users quickly
browse through previews, sidestepping the actual pages.

“The page needs to fully load for it to count as a page view
(and the page starts to load the instant the Slide appears),”
StumbleUpon’s new VP, Product, Cody Simms, tells WebProNews.

The page does start to load with the preview, but it’s quite
easy to “slide” away from a page well before it’s fully loaded.
To me, this means publishers hoping to maintain or acquire traffic
from StumbleUpon will need to pay more attention to their titles
and imagery than ever before.

That’s exactly what the preview consists of ??? an image and a title
(and the category to which the page has been submitted). Titles and
images have always been key factors in StumbleUpon success. Not the
only key factors, and not necessarily factors in all cases, but let’s
put it this way: having a really catchy title and a really visual page
is usually not something that has hurt content on StumbleUpon in the
past. It’s just that now, these elements are pretty much the only way
to grab the user’s attention from the preview slide.

Still, the title’s the only part you’ll really have full control over,
when it comes to the preview (unless you submit the article to
StumbleUpon yourself ??? then I suppose you have control over the
category as well). As for the image, Simms tells us, “We use an
algorithm to determine the best image/thumbnail to display. If there
isn’t a quality image we generate a screenshot of the page. Content
providers have no control of this.”

It’s hard to say how StumbleUpon’s algorithm determines which picture
is the best, but some guesses would be actual image quality, relevance
to the title, and perhaps alt/title text. Again, these are just guesses,
as they are obvious elements that can be applied to images. In general,
it’s good to implement these elements into your content anyway. Still,
if your content has multiple pictures, it’s anybody’s guess which
StumbleUpon might choose to display.

So that leaves the title. Having a compelling title has always been
important in grabbing users’ attention regardless of the channel from
which the audience is consuming the content. It just happens to be
more important to the StumbleUpon channel now. In the past, you could
actually get a way without having an obvious title on your page, as
long as the page was interesting enough to catch the user’s eye. Now,
it’s one of the only things you have to catch the user’s eye before
they swipe on to something else.

Now, if all of that sounds like StumbleUpon is going to become less
useful to publishers as a traffic generator, I’m not going to go that
far. There’s still plenty of traffic-driving potential here.

On our previous article on the new StumbleUpon, a reader commented,
“Stumbleupon used to be a big traffic driver that has become less
relevant over time. This new page preview feature will make them
even less relevant to online publishers. I think stumbleupon is
forgetting that publishers are one of their core constituencies
as well. They can help promote StumbleUpon. Do I want StumbleUpon
buttons on my web pages? Not sure if I do anymore.”

My response to that was that I disagree that StumbleUpon is less
relevant, as plenty of sites are still getting a great deal of
traffic from it. While I do wonder what impact the preview feature
will have, I don’t think it will render StumbleUpon irrelevant. As
long as StumbleUpon can keep users around, sites generating good
content will benefit, and StumbleUpon has actually improved the user
experience in this case (granted, there are other elements missing
from the new app, such as the Explore Box, but the company assures
us that it will be back in a future update).

Simms makes a great point about StumbleUpon referrals as related to
the new preview feature.

“We believe that Slide helps ensure users have intent to view the
page they clicked on and could potentially result in higher
engagement,” he says.

StumbleUpon referrals have faced criticism in the past regarding
the quality of the page views, due to the semi-randomness of
StumbleUpon. For example, if you’re serving ads or selling something,
how many of these random viewers are actually going to convert?

This was already debatable. I say “semi-randomness” because content
is targeted based on users’ interests, sometimes more specifically
than others, depending on what exactly the user is stumbling through).
We had a discussion about the quality of StumbleUpon traffic with
social media consultant Brent Csutoras from Kairay Media a few weeks
ago. Here’s an excerpt from what he had to say:

“You have to remember that the way StumbleUpon’s system works,
when your content gets traction, it will get waves of traffic for
years to come,” says Csutoras. “For instance, if one of your articles
gets a 15,000 visitor spike, you will see that the trail off on that
traffic never really goes away. This is because as your content gets
popular in StumbleUpon, it queues up for the people who have subscribed
to the category applied to your content. Users are only shown the
content one time each, but some users may not be that active or their
queue is really full.”

“Fast forward a few months when there might be another 10,000 people
who have signed up for that category,” he adds. “As those inactive
users log in over time and vote up your content, it will again start
to gain traction again and potentially go popular showing to all those
active members who have signed up since the last time it was popular.
So you might see another 7,000 visitor spike months later.”

“This cycle has the potential to repeat for all your content forever,”
Csutoras says. “In addition, if enough people tag the content with
another category, it can cross over and become visible to a whole
different segment of people. This is the beauty of StumbleUpon and
why people who have been using it regularly love it.”

“Lastly, StumbleUpon has done a great job over the last year in
defining associated categories, allowing more people who might
likely appreciate your content see it, even if they are not
subscribed to the exact match category.”

As far as the Slide feature goes, you can still thumb up/down
content based on the preview, without having to wait for the actual
page to load. So, even if you don’t get a page view out of it, its
still possible that the user can give it a thumbs up (presumably
based on your title/imagery), and give it a chance to be shown to
more users, which could actually lead to more page views.

By the way, while the new StumbleUpon is only on iOS so far,
consider that Apple just broke its own record for iPhone pre-orders.

Do you think the Slide feature will have a negative or positive
effect on your StumbleUpon traffic? Share your thoughts here.


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About the Author:
Chris Crum has been a part of the WebProNews team and the iEntry
Network of B2B Publications since 2003.

Follow Chris on:




Google: +Chris Crum

YouTube Ranking Factors

Hi, my name is Jeff McRitchie from, and today we’re going to be talking about how to get your videos to rank better on YouTube and specifically YouTube ranking factors. We’re going to cover 12 specific YouTube ranking factors, kind of in 2 different categories.

The first category would be

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