An absolute beginner’s guide to setting up Google Analytics for your website

 

This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too.

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.

Google Analytics

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To read the full article:
Article source: https://searchenginewatch.com/2016/02/03/an-absolute-beginners-guide-to-setting-up-google-analytics-for-your-website/

What You Need to Know About Accelerated Mobile Pages (AMPs)

You may have heard the term “AMPs” thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week’s British Whiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details.

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To read the full article:
Article source:
http://feedproxy.google.com/~r/seomoz/~3/U3x2IGKj4UM/accelerated-mobile-pages-whiteboard-friday

How to plan a website

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There are many steps in planning a web site. I would like to take you through the process.

  1. The first question is why do you need a web site?  This is one question you must answer first and clearly before spending a penny to have your web site built.
  2. Create a business plan – this will take time, but it is extremely useful. The reason a business plan is useful, is because it becomes a blueprint of your business. This will provide the information about products and services for the keyword analysis. I think it is important to understand the cash flow forecast from the website as well.
  3. Select a Domain Name – Using your Main Keyword Phrase and develop many combinations of names that you would like to use. Then begin the task of checking if the domain is available. Network Solutions, Go Daddy and many other Domain registration sites are available to register a domain. You may find that your ideal domain may be taken.
  4. Locate a reputable web hosting company. This is a tough one, but speak with people whom have web sites to see if they are satisfied with the service they are getting. Pay for a yearly hosting plan – it can save some money. You may wish to get a SSL certificate that helps with Google’s Rankings algorithm .
  5. Who will build your web site? Will you undertake this task or is it easier to pay someone to create and maintain the web site. If you need a web designer, you are welcome to contact me.
  6. How will you market your web site? Will you spend the time to study how to market the web site or will you hire a search engine marketing company? Remember, people do not just show up once you build a web site.  It’s not like the movie – “The Field of Dreams”, where they say “if you build it, they will come” – that is not going to happen.  You need to spend the time to market a website like any other business.
  7. For more information about planning a website visit: http://www.smittysholdings.com/pages/How-to-plan-a-web-site.php

If wish to discuss Website Design and Internet Marketing,  Let’s talk and I will be happy to provide a quote.

South Florida Web Design and Internet Marketing by Smitty’s Holdings
(954) 423-2785
http://www.smittysholdings.com

Atlanta Forklift Rentals

Atlanta Forklift Rentals - Rent by the day, week, month, or year!Rent by the day, week, month, or year!
Covering the Atlanta, Georgia area including Fayette, Clayton, Fulton, Henry, Gwinnett, Coweta, Cobb, and DeKalb – Take advantage of our competitive short and long-term rental rates in Atlanta

SPECIAL FORKLIFT RENTAL OFFER – RENT FOR 6 MONTHS & 7TH MONTH IS FREE

Call our Rental Department at 770-716-7959 or use our online information request for a forklift rental this special offer.

Why rent a forklift or lift truck from SuperTech?

  • We can develop a forklift rental plan for your specific needs!
  • Our large forklift rental fleet that includes all types of lifts depending on your application and needs.
  • Propane and electric powered lifts available
  • Forklifts for indoor and outdoor applications
  • We can deliver directly to you
  • Competitive rental rates
  • Expert Technicians and Support

What are the benefits of renting a forklift?

  • Increase productivity during peak times
  • Manage unexpected product volume
  • Maintain your production while your equipment is inoperative or being serviced
  • Avoid routine maintenance costs

In order to service your rental needs in a more efficient manner, we are requesting from all rental customers a Certificate of Insurance from your insurance provider to be kept on file at SuperTech, Inc.

SuperTech, Inc – AtlantaForklift.com
480 Ethan Drive – Fayetteville, GA 30214
PHONE: 770-716-7959 FAX: 770-716-7915
http://www.atlantaforklift.com

9 Simple Tips For Making An About Us Page That Works For Your Brand

For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write. It’s a shame because analytics often shows the page as one of the most frequented on any website. Imagine a ceremonial elephant adorned in his embellished head plate, raising you

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To read the full article:
Article source: http://feedproxy.google.com/~r/seomoz/~3/Kn80IAF3KnQ/9-simple-tips-for-making-an-about-us-page-that-works-for-your-brand

3 Signs Your SEO Campaign Is Dying – and How to Fix It

SEO is a long-term strategy to gain more visibility and more traffic for your online brand, but accurately measuring the effectiveness of that strategy can be challenging. Many of the benefits of SEO, such as increased brand visibility, are qualitative and therefore hard to measure, and even objective metrics like

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To read the full article:
Article source: http://searchenginewatch.com/sew/how-to/2399652/3-signs-your-seo-campaign-is-dying-and-how-to-fix-it

Bamboo Flooring by EcoSimplista – South Florida

EcoSimplista of South Florida  - eco-friendly building supplies and home solutionsBamboo, a grass found in Asia, has a long history of being included in everyday life. The Chinese discovered how versatile and strong this grass is, and incorporated it into their daily lives, including weaponry, weaving, paper, and the binding of paper into books. There are over 400 species of bamboo grown in China and for centuries; its uses are innumerable. Ancient Chinese people used bamboo for everything from gunpowder to remedies: what a truly versatile plant.

In the early 1990’s, it was introduced as a type of hardwood flooring. Bamboo has a hardness that is comparable to other hardwoods used for flooring.

Advances in the Bamboo flooring industry have created a technique of strand-weaving Bamboo strands together.

  • Strandwoven Bamboo is harder than the hardest hardwood
  • Bamboo is sustainable and fast-growing
  • Bamboo flooring comes in a huge variety of colors and styles
  • Bamboo flooring is affordable
  • Bamboo flooring both saves you money, and helps protect the environment.

Looking for a new floor using sustainable products? Contact EcoSimplista

http://www.ecosimplista.com/blog/history-to-present-bamboo-flooring

Order Bamboo Flooring from EcoSimplista.com

EcoSimplista – South Florida’s leader and supplier of eco-friendly building supplies and home solutions
619 East Sunrise Blvd., Fort Lauderdale,Florida 33304
Phone: 954 565 5900
http://www.ecosimplista.com/

Google made some serious changes – should you?

‘Mobilegeddon’ could be bad news for 40% of top websites by  USA TODAY

LOS ANGELES — If your website traffic plummets suddenly Tuesday, you can blame it on “Mobilegeddon.”

Read the article:
http://www.usatoday.com/story/tech/2015/04/20/mobilegeddon-could-impact-your-business/26090627/

Everybody Needs Local SEO

If you work in the SEO industry, you need to understand how to do Local SEO. Seriously.. I’m not kidding here… If you’re sitting there thinking “Um, no… not really” – then you’re exactly the person I’m writing this post for.

If you haven’t already, I can pretty much guarantee you

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To read the full article:
Article source: http://feedproxy.google.com/~r/seomoz/~3/1Mr8p60Jx24/everybody-needs-local-seo

Developing Web Marketing Strategies

Smitty's HoldingsDeveloping Website Marketing strategies are the foundation of getting your web site found and displayed to as many potential customers as possible. The success of being found is based on what you use to describe your services or products on your web site.

Web site marketing can be created & accomplished by any of the following:

The Internet can supply hundreds to thousands of visitors per day, 7 days per week. It works while you sleep. Marketing your website helps drive new customers and sales to your online business. The marketing takes many forms and it is the combination of these forms that will deliver the results you seek. The hardest thing to realize is where people are looking to find your product or service.

The first thing you need to do is analyze your website. Does your website accurately describe your business?

With those questions answered – Now consider:

  1. When was the last time you updated your website?
  2. Do you actively add new content on a regular basis?  Do you have any new updates for your web site?
  3. Do you want to change the look of your web site – giving it fresh new look?
  4. Did you add a new product or service in the past 3 months?
  5. Did you eliminate any products or services in the past 3 months?
  6. Did anything news worthy occur to your company that you would like everyone to know?
  7. Did you write an article or paper about a something you feel would help your company?
  8. Have you been recognized for outstanding work or activity?
  9. Do you want to increase your traffic? Convert the increase into sales inquiries, new leads or products sold ?

How many people are visiting your site daily? Is it 10, 50, 200, 500, 1000 or more visitors per day?  Is it worth adding that new information? You bet it does! This is marketing that never stops!

I would bet you want to offer your visitors the latest news about your company, prices, products and services. Your web site is one of your most precious marketing tools. It works when you are not.

Adding new content to your web site on a regular basis (weekly, bi-weekly, monthly) is the single most effective way to keep your web site fresh, the search engines happy and people coming back.

Don’t let your web site collect dust. It is the single most important marketing tool you possess and it’s working when you are not!

  • Web site marketing is about telling your story and keeping your story up to date to attract customers.
  • Writing well thought out content – content is the first crucial hurdle.
  • Add web pages about new or existing products and services.
  • Are your web pages HTML compliant for the search engine spiders? Poorly written code will prevent the search engines from finding the content of your web pages.
  • Have clients write product or service reviews – this helps you correct problems or it allows the clients to boast about their experience with your company
  • Start a blog and talk about your business by adding industry news, successful sales, testimonials, or discuss hot topics .
  • Setup Social Media pages
  • If the web site is new, start a pay per click campaign to jump start the traffic and measure the ROI so you don’t get yourself into debt over your marketing efforts.
  • Collect e-mails from your customers and start a newsletter or send out a monthly correspondence. E-mail campaigns can be very successful in keeping your brand and identity in front of your clients. This also helps your clients remember to refer your company to others
  • Review your log files to see what you are being found for and where you are getting your traffic from.

Web site marketing can be very successful, it all depends on your effort. We are experts in making your website stand out and marketing your Internet business products or services. Contact us today to find out how we can help you.

Smitty’s Holdings, Inc.
Phone: (954) 423-2785
http://www.smittysholdings.com

Smitty's Holdings - for Developing Website Marketing strategies and getting your web site found in the search engines