Proximity to Searcher is the New #1 Local Search Ranking Factor

Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”

For example, take a look at the results I get for “plumbers”:

Here’s

---------------------------------------------------------------------------------------------
To read the full article: http://feedproxy.google.com/~r/seomoz/~3/eJaPzcW-eAI/proximity-to-searcher-is-new-top-local-search-ranking-factor