Creating content is easy. Creating great content? That’s much tougher.
Just 10 short years ago, the barrier to entry was much lower for companies. Content marketing wasn’t even a thing. But once 2010 came around, it started exploding, as seen on Google Trends:
In the past six years, the amount of content has grown exponentially. Everyone has bought into the now clichéd mantra: content is king.
Read this informative article: https://searchenginewatch.com/2016/10/12/10-reasons-your-content-will-fail-and-what-you-can-do-about-it/