Stop thinking about long-tail keywords and start focusing on searcher intent

 

Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged.

Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek – have certainly received a heck of a lot of recognition for their value to marketers.

Read more … https://searchenginewatch.com/2016/02/24/stop-thinking-about-long-tail-keywords-and-start-focusing-on-searcher-intent/