Good Article from SearchEngineWatch.com:
No, it’s not a misspelling or a typo – I did say audiences, plural!
Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience.
They don’t tell you that you have more than one audience!
Read the complete article: https://searchenginewatch.com/2016/06/16/why-your-audiences-are-so-important/