9 Lessons from an $11m Marketing Campaign

As content marketers, those kind of engagement statistics seem incredible. Admittedly, brand marketers have much bigger budgets, but as content marketers, what can we learn from brand marketers about creating, launching and promoting content?

 

---------------------------------------------------------------------------------------------
To read the full article: http://feedproxy.google.com/~r/seomoz/~3/s8V2yoauNBo/9-lessons-from-11-million-dollar-marketing-campaign