9,000 Uniques in One Day: A Viral Marketing Case Study

One of the most popularised examples of viral marketing is that of Microsoft’s Hotmail (now Outlook Online) email service. Every single email sent using the site came attached with a small signature which read “Get your free e-mail at Hotmail.” Doug Rushoff was one of the first people to

To read the full article: http://feedproxy.google.com/~r/seomoz/~3/rMSkeW6H8z4/9000-uniques-viral-marketing-case-study