New Google Playbook Outlines 5 Essentials of a Mobile Strategy

the-mobile-playbookMobile marketing is no longer an aspirational play for some new pie in the sky. The biggest challenge today, according to Google, is educating or training marketers how to deliver on mobile’s promise, with the right strategies and processes for specific goals.

Taking

---------------------------------------------------------------------------------------------
To read the full article: http://searchenginewatch.com/article/2300231/New-Google-Playbook-Outlines-5-Essentials-of-a-Mobile-Strategy