New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

attributionThis past week at SES San Francisco, I led a session on Advanced Channel Sequencing. This session dove into the consumer’s path to purchase and how each channel could help move a consumer along that path.

One of the major points of the

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To read the full article: http://searchenginewatch.com/article/2295283/New-Cross-Account-Conversion-Tracking-In-AdWords-Helps-You-Better-Understand-Path-to-Conversion