Don’t Take Your Brand Too Seriously

Everyone likes humor; we all know this.

But humor can seem risky when it comes to branding—it has certainly backfired on numerous occasions when a company takes things perhaps a bit too far

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To read the full article: http://feedproxy.google.com/~r/seomoz/~3/tc4a1X6ATm0/dont-take-your-brand-too-seriously