‘Geo-Conquesting’ Drives Customers Away from Local Competition with Mobile Ads [Study]

“Geo-conquesting” – a term used to describe mobile advertising tactics that grab attention away from competitors when they are in the competitor’s location – is the next big thing, according to xAd.

Understanding Geo-conquesting

Today, xAd released findings in its Q2 2013 Mobile-Location

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To read the full article: http://searchenginewatch.com/article/2288955/Geo-Conquesting-Drives-Customers-Away-from-Local-Competition-with-Mobile-Ads-Study