From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

Let’s be honest with ourselves and agree that in paid search we are driven by keywords. It seems obvious, but think about it.

If there is a new product launch, what is the first thing you do in paid search? Keyword research. If there is sale or promotion, what is the

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To read the full article: http://searchenginewatch.com/article/2281169/From-Keyword-to-Products-Sold-Use-Your-Data-to-Gain-PPC-Optimization-Insights