AdWords Review Extensions: Add Third-Party Testimonials to Ads

Endorsements and accolades from past and current customers are increasingly important to conversions. That’s why Google AdWords announced review extensions in beta. Review extensions allow advertisers to add testimonials right into their ads, and you can choose from a direct quote or the summary of an accolade, as

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To read the full article: http://searchenginewatch.com/article/2278658/AdWords-Review-Extensions-Add-Third-Party-Testimonials-to-Ads