How to Completely Ruin (or Save) Your Website with Redirects

Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down? 

When done right, 301 redirects have awesome power to
clean up messy architecture, solve outdated content problems and improve
user experience — all while preserving link equity and

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To read the full article: http://feedproxy.google.com/~r/seomoz/~3/AQyJZWBikgg/save-your-website-with-redirects