Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

Select advertisers can now build their email marketing list right in Twitter. The “Lead Generation Card” is a new feature in Twitter’s advertising arsenal, and allows users to share their emails with brands in a tweet.

You can see an example of what that looks like here:

twitter-lead-gen-card---------------------------------------------------------------------------------------------
To read the full article: http://searchenginewatch.com/article/2271016/Twitter-Lead-Generation-Cards-Let-Advertisers-Collect-Email-Addresses