Link Building: Get Relevant or Die Trying

A former member of Matt Cutts’ search quality team was recently quoted as saying:

“…getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR.”

hello-my-name-is-irrelevant---------------------------------------------------------------------------------------------
To read the full article: http://searchenginewatch.com/article/2258453/Link-Building-Get-Relevant-or-Die-Trying